Continue to promote "the road to 2015" strategy and strengthen the retail business in China
Adidas announced the opening of a general store in Shenyang to continue its "Road to 2015" strategy. This strategy is a grand strategic plan of Adidas Group, which aims to fully develop its capabilities and become the leading sporting goods brand in the Chinese market. The new store opened with Dalian Wanda Group is Adidas' sixth integrated store in China. In the "Road to 2015" strategy, Adidas plans to open an integrated store in all major cities in China.
The usual sporting tradition coupled with the city's new development makes Shenyang an ideal place for Adidas to open its sixth general store.
Gao Jiali, Managing Director of Adidas Greater China, said: "Shenyang is a city rich in sportsmanship and football culture, where Liaoning Football Club and Shenyang Sports University are located. The traditional sporting tradition coupled with the city's new development, Making Shenyang an ideal choice for Adidas to open the sixth comprehensive store.After Adidas settled in China, more and more consumers began to pursue international high-end sportswear products , which has become the development of the Chinese market characteristics. With a unique product Diversity and professionalism, Adidas is far more likely to seize this opportunity than any other brand. "
Located in Shenyang's New Wanda Plaza, the new store covers an area of ​​500 square meters and offers consumers a wide range of products including sports performance, originals, children's clothing, luggage and adidas by Stella McCartney series.
Adidas's other five general stores located in Shanghai (two), Wuhan, Changsha and Chengdu. In addition, Adidas also has two flagship stores, located in Beijing's Sanlitun and Shanghai Huaihai Road. As part of its "Road to 2015" strategy, Adidas specializes in the development of segmented and customized retail models to meet the lifestyle needs of consumers. In addition to general store, Adidas also has 11 outdoor stores and a basketball shop. The company is rapidly expanding its range of segmented and customized retail stores and plans to open seven more comprehensive stores and 40 outdoor stores by the end of the year. Throughout the country, Adidas has more than 7,000 stores in more than 900 cities and plans to open another 500 by the end of the year.
After a lot of research and city-by-city detailed planning, Adidas made the decision to open a new store in Shenyang. Based on these research, companies can lock in business growth and expansion opportunities.
About Adidas Group
Adidas Group is the global leader in the sporting goods industry with a range of core brand products such as Adidas, Reebok, TaylorMade, LeBion and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the company employs 46,000 people and achieved 2011 sales of 13.3 billion euros.
Adidas Group in China
Adidas Sports (China) Co., Ltd. was officially established in 1997 in Suzhou. The headquarters is located in Shanghai and has offices in Beijing, Guangzhou and Chengdu. More than 7,000 retail stores nationwide.
In the past 15 years, increasingly affluent Chinese consumers, modern and fashionable youth groups as well as the Beijing Olympic Games have helped Adidas to make considerable strides in China. China has become the world's second largest market for Adidas.
In order to strengthen its leading position in China, Adidas is implementing the "China Roadmap to 2015" strategic plan, which is a five-year blueprint aimed at expanding growth and enhancing its capabilities. According to this plan, by 2015, we expect double-digit growth each year.
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Adidas Group China official microblogging: weibo.com/adidasgroupchina
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