"Reiz forward - enlightenment new generation of new generation of fashion brand Ai Ruikai new conference ready! Will be held April 21, 2011 in the fashion capital of the Shishi held! ! The conference theme named Reiz forward - enlightenment new! ! Is intended to express Ai Ruik brand pioneering cutting-edge fashion life new dress concept!
IROCK represents the symbol of fashion, spread a healthy and free way of life, embodies a youthful vitality, free and easy attitude to life, to fashion into life, so that people can play in the plain life fashion, let People experience different fashion fun. 'Rui generation is passionate fashion trendsetters, they love music. Advocating freedom, chasing dreams, but they are not mean children, not incapable young people, they have ideals, beliefs, literacy. More importantly, they have a strong sense of social responsibility. They respected the concept of fashionable and healthy life, "love life, love environmental protection" has become a new generation of fashion topics. Also a touch of green earth, for the sky a blue, Fun Fun Fun yourself, but also have to shoulder the glorious mission of the Green Earth! Ai Rui Ke, environmental health as its mission to create a comfortable and healthy lifestyle, from the height of history, the brand to the fashion of the top! !
The new product is divided into three series of classic series: this series of simple and distinctive appeal of the concept of wear, fresh white, youthful pink, elegant gray and other plain colors with this series of simple clothing Without losing the elegant, clothing stripes and linear structure highlighting the human rationality. Unique "hot hidden cold" stripe design more personalized. With simple clothing outline with clean neat color combination, more suitable for those who pursue simplicity without losing the body's wearing habits of people.
Music Series: This series for young people who love music, or the pursuit of individuality of the community, the pursuit of youthful free and easy uninhibited. Bright, cheerful colors, and the freedom of musical instruments and music with a series of clothing unique bright spot. Passion, vitality of young elements and musical notes, stage and all other music related elements throughout the series, breaking the age limit, so that everyone can feel the joy of music.
Fashion Series: This series is based on Ai Rui Ke trend design as the design of clothing through the elements of the series, the combination of freedom, deformation, demolition to create different patterns, represents the pursuit of reality and a new attitude. Whether it is sky blue, golden or burgundy, each one contains a rich contemporary sense of the classic value, its unique charm can stand the test of time. A variety of styles and sizes to meet all types of consumers, its design just right, without any extra detail. This unique concept runs through the entire collection, giving it a truly authentic elegance and an enduring charm.
Irock has the youngest designer lineup. As a young and passionate design team, each IROCK designer is not only fashionable and sophisticated fashion designers, but also has the latest fashion design concept and fashion style London design ideas. In cooperation with the modern fashion design studio in London, Aikerke grasps the latest fashion information in time and combines the concepts of different national boundaries, time and space to provide you with the latest fashion and fashion accessories in a timely manner and to create a unique lifestyle brand of Ai Ruik.
Brand definition
I - idea creative Each of our clothing is a designer's unique ideas
R - responsibility wisdom Our design team is the most intelligent
O - only Our unique style is unique to us
C - cool Fashion Each of our clothing is a stylish expression
K - keen passion for each of our services are passionate and passionate
IROCK aspires to become the No.1 brand in cutting-edge fashion. Therefore, it has formulated a brand strategy of developing lifestyle and established a development strategy of "Independent Innovation and Creating International Brands". IROCK has always implemented the strategy of "Differentiation", Corporate Culture Differentiation and Brand Differentiation , Product differentiation, design differentiation, service differentiation. Through effective USP strategy and integrated marketing strategy, IROCK deep into the consumer's mind, and produce a different brand awareness, highlighting IROCK unique, strong newborn brand image.