Recently, a "back shoes into Europe and the United States brand-name" report aroused public concern: After adding the elements of Chinese Kung Fu, a pair of 30-yuan rubber shoes in Europe and the United States is already 50 euros worth, "fans" across showbiz and Fashion, a big star in Europe and the United States to become "upstart." Reporter survey: Lack of interest in the local market Pull back once was a large shopping mall rubber shoes, suddenly became popular in Europe and the United States market, which makes the total distribution as the back shoes Gusu Mu Guosheng manager also felt some accidents: "The entire Gansu market monthly shipments that is five or six pairs , Almost no season and off-season points, very smooth. "As quite popular in the eyes of foreigners," Mantis, "" Long Dust, "the name of the fancy kung fu themed shoes, even Mu Guosheng have not seen:" Our Shoes are mainly classified according to different sports, such as professional football shoes, badminton shoes, etc. Delivery channels are mostly sports brand stores, the main or sports professional, so not too young fashion elements added. In accordance with Mu Guosheng second-tier dealer address, the reporter found a backpack in Qingyang Road, a sporting goods store traces. However, apparently this sales of rubber shoes poor, mostly covered with dust, it seems a bit old. Saleswoman Miss Zhang told reporters: "Now only the elderly looking for a buy back." And the general manager of Li Qingsheng store back shoes popular in Europe and the United States market, but questioned: "Most of the shoes we sell are mostly four Fifty yuan of rubber shoes, now suddenly suddenly sold for 50 euros, turned over 10 times, I think this is purely speculation. Profit upside down: "Stinky shoes," the prospect of confusion In fact, the "old" power is not the first "wall incense wall blossom" protagonist. Reporters found that in 2007, the same is the old brand shoes "leap" is also for this reason was the media attention. To this end, when the "pull back" appears, some people immediately questioned the voice is "back to power" or "leap" by the European and American consumers of all ages. However, these are irrelevant to the person in charge of Gansu advancement of the footwear industry (the former Lanzhou rubber shoe factory), because traditional rubber shoes have been crowded into the margins of the domestic market is an indisputable fact. "5 years ago the price of rubber is still about 10,000 yuan, is now 28,000 to 30,000, or 200%", Gansu advance shoe (former Lanzhou shoe factory) in an interview with reporters, said: "The previous sales Good times, the factory every year to produce more than 30,000 pairs of plastic shoes, and now a year's output is only about 10,000; factory nearly 2/3 of the equipment in a state of idle, serving workers also dropped from the previous 600 To about 200 people. " Viewpoint collision: Old brand worth it? Person in charge of shoe advancement in Gansu Province, told reporters that the "advance" sales channels have been retreated from the city to the countryside, has now been in bankruptcy reorganization: "I think this is not a business philosophy, but to young people as the main consumer groups consumption In fact, the shoes made of materials, processes are similar, the cost is similar, but Converse, Adidas and other international brands to sell a few hundred dollars or even thousands of dollars, our shoes sell 10 dollars but few people cares. Zhai Yongkang, a senior planning expert from the Integrated Marketing Communications Group (China), pointed out in an interview with other media reporters: "The clothing and footwear industry is characterized by its easy acceptance of the nostalgic trend. Therefore, the old brand has the advantage that if the inner culture can be tapped Background, with modern packaging techniques will be updated to get a good business opportunity. In fact, the fashion magic of oriental elements is increasingly being proven. From Kirin jewelry designer Chen Ruilin traveled Dunhuang murals in 1997 inspired to create a unicorn panda pendant "BoBo." Although each price of up to 4,500 US dollars, still a favorite Japanese women's cell phone accessories. Another example is the fashion brand "Shanghai Beach." The brand, founded in 1994, was acquired by the Swiss luxury group Richemont in 2000 as a brand alongside Cartier and Dunhill, with the keen and bold grasp of oriental cultural design elements and Shanghai Beach Many European and American stars and social ladies of all ages. In fact, for those who have a long history of the brand, the old name is its most digging value deep well.