TechWeb reported that in the hot-selling variety show "The Strongest Brain" last year, there was a wonderful showdown of 'Seeing the Future'. The 'small robot' equipped with Baidu brain made its debut in front of the world and won 2 in the game. The score of 0 defeated the legendary 'Water Brother'. Although many people regard this as a variety package, but in the past spring evening, the Baidu unmanned vehicle 'Yangge team' showed a different kind of beauty on the Hong Kong-Zhuhai-Macao Bridge, so that people finally began to face up, AI is sprinting by 100 meters. The speed is breaking into our lives.
BAT with face control points and broken faces
When it comes to Baidu, most people still feel that they are still stuck in the search engine business of PC Internet that year. Why is this span so big? It’s also going to start from the year when the mobile Internet curtain was opened.
In that year, the smart machine was rapidly popularized in China, and its functions and applications were increasingly perfect. People found that some processes can be completely simplified by mobile phones, so the dependence on PCs began to slowly decrease.
In the era of mobile Internet, the 'unicorn' enterprise in various fields has made the traditional experience change with the times through the innovative business model. Compared with Baidu, the response speed of this era is indeed somewhat slow. .
In an internal letter issued by Li Yanhong, he mentioned four key businesses: content distribution, connectivity services, financial innovation and artificial intelligence. In the past year, content distribution traffic was squandered by today’s headline and WeChat, and the 20 billion 'O2O' gambling for connecting people and services also made a wedding dress for others. Overall, the top three businesses did not let Baidu get it. Too many benefits, artificial intelligence seems to be the last 'life-saving straw'.
Back to the entire AI track, BAT has its own layout. In the past few years, the core competitiveness of Ali and Tencent has gradually formed. On the artificial intelligence track, the two chose the empowerment strategy. The technology is first aggregated in its own business system, and then extended in a way that breaks the surface. For example, Ali's AI customer service Taobao Xiaomi, Tmall Elf, as the core driving force in the Ali business system DT, and with their own leading cloud computing advantages to extend. Tencent is also the case. Tencent has used such AI technology for product re-engineering earlier, and then extended its tentacles to medical fields.
For Baidu, whose previous main business has been hit, the strategy of steadily moving forward with a broken edge is likely to make it return to the mobile Internet. On the contrary, it will go to the ecology first, and the intersection of the control points will be carried forward. The card position in the field is 'up to sign'.
In this era, Baidu's vision is 'full bloom, everywhere.' In order to achieve this goal, Baidu has divided the game into three layers, the underlying intelligent cloud that provides basic computing and storage capabilities. The middle layer 'Baidu Brain' carries all the AI ​​open capabilities of Baidu, and the top two are the two major ecological strategies. - Known as the AI ​​era of Android's DuerOS and autopilot Appllo.
DuerOS and Appllo 's ' Friends Circle '
Baidu is very clear that this is not a big era. The success or failure of the face-control strategy is more dependent on ecology. In this systematic project, the barrier lies in the quantity and quality of enterprises in the industrial chain. Looking for a CP with its own 'investment'.
On the one hand, DuerOS is exporting its own AI capabilities to the ecological partners with the attitude of Hainan Baichuan. Last year, it signed strategic cooperation agreements with many well-known enterprises such as Haier, TCL, Xiaomi, Midea and Qualcomm. Take the landing TCL smart TV as an example. In addition to the new experience of voice interaction, users can also adjust the temperature of the air conditioner through the TV, or control your washing machine and smart curtains.
Taking the Xiaomi eco-chain enterprise Mi Rabbit intelligent story machine as an example, by connecting Baidu AI intelligent speech recognition technology, it collects 200 million children's voice interactive content, combined with speech recognition, natural language processing and other technologies to create An early education robot that conforms to children's personality and language habits has emerged. The alliance between the two further aggregates the services of the two sides, such as Baidu's LBS service, Feeds flow information, iQiyi, Ctrip and other services, enriching the ecological partners' own Internet service capabilities.
Through Baidu's 98 AI technologies, more innovative companies will benefit from it. For example, the pudding peas children's enlightenment robot voice API is the technology of the Baidu platform layer called, and the fast listening novels use Baidu voice. Synthetic technology. Zhu Guang, senior vice president of Baidu, said at the Boao Forum for Asia that 500,000 developers are now starting to innovate in their industry based on the capabilities of Baidu's artificial intelligence.
Baidu's original intention is to make DuerOS become the next-generation operating system to 'awake everything'. CP strategy for Baidu also allows DuerOS to have more landing scenes. According to the latest statistics, DuerOS has covered more than 100 home appliance brands, and the number of device activations has exceeded 50 million.
For the whole industry, the ecological plan solves the problem that the AI ​​business threshold is too high. In the ecological platform, a close value alliance is formed between the platform and the enterprise, and the whole industry is made bigger and more standardized, thus gestating 10,000. A new level of billion-dollar ecology opens up more profitable space.
On the other hand, Apollo is also in full swing. In July last year, Li Yanhong took an unmanned vehicle into the Fifth Ring. Although he got a ticket, he added confidence to Baidu. Li Yanhong said: "The ticket has arrived, unmanned. Will mass production be far behind?". For this reason, at the Baidu World Congress last year, Li Yanhong could not wait to advance the mass production plan to 2018. This year, it plans to launch the first unmanned micro-circulation bus 'Apolon' in China. In 2019, it will launch production models with Jianghuai and Beiqi, and with Chery in 2020.
Not long ago, in the "Members' Committee", Li Yanhong once again talked about the progress of unmanned vehicles, saying that this year's small-scale production of minibuses, without steering wheel and driving position, will initially be put into use in closed roads (scenic areas, docks). It is expected that there will be an unmanned vehicle that completely replaces the driver in the next 3-5 years.
Why is Baidu so emboldened? First of all, in terms of closed roads, the Apollo platform has long been a product of landing, such as the 'Spirit White' in charge of cleaning work in the Beijing Olympic Forest Park, and the 'Spirit' in the park to solve the last mile. On the actual road, the Apollo unmanned vehicle not only entered the fifth ring, but in December last year, Baidu drove the Apollo team into Xiong'an, and the performance was remarkable in the actual 4km road.
Although the earliest landing 'Apolon' was only used on closed roads after mass production, in March this year, this driverless car took the 'Pingtan 0001 Test' license at Pingtan Test Base, Pingtan Comprehensive Experiment in Fujian Province. The relevant person in charge of the district public security traffic management department awarded Jinlong Bus and Baidu the first batch of 6 test licenses, which means that 'Apolon' has qualified for open roads.
Back to Apollo's ecological point of view, it has gathered more than 90 ecological partners from around the world, such as Ford, Chery, Jinlong, Beiqi, Microsoft, Bosch and other leading companies. Baidu is still playing with the face control point, face: Stretching to the industry T-shaped, point: to support the unmanned car strategy, to dominate the global market by scale, let the autopilot system spread from commuter service to the entire city traffic.
From this point of view, the unmanned car that has completely replaced the driver in 3-5 years is not a hole in the wind. When the car was first invented, the speed was only 40 kilometers per hour. This slow and fragile tool has undergone many changes over the times. It has become an important travel tool today, and although self-driving has just started, it is the next important node for the future development of the car.
Baidu artificial intelligence 'DNA'Perhaps most people think that Baidu’s strategy span is somewhat big, but as Jobs said: “What you do now will be in a line in the future.
When Baidu first built a search engine, it must have never thought of laying a big foreshadowing for the artificial intelligence strategy. Li Yanhong also said: "I have been thinking about how many are the times, how much is the component of luck." How much is my personal ingredient. â€
Looking back at the development history of the entire AI technology for more than 60 years, the AI ​​needs a lot of effective data as a support. The reason why it has made breakthroughs in recent years, catalyzing its maturity is the training cluster (effective data set) for deep learning. The search engine, with its huge data volume, has taken the lead in key technologies such as machine learning and natural language processing.
As evaluated in the article "Baidu" s Robin Li is Helping China Win the 21st Century, China will seize the commanding heights of artificial intelligence strategy in 2030. No one in China takes this challenge more seriously than Li Yanhong. He will help China win 21 The victory of the century.
(Editor: HN666)
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