Dangcheng market is difficult for infant toys
"The whole store has been searched, and there are almost no toys for one-year-old babies." On November 3, young dad Huang complained to reporters. The reporter immediately visited a number of toy stores in the city of Zhangzhou and found that most of the toys were marked as "suitable for children over 3 years old," which made many parents who were first parents troubled. Why is there a “toy shortage†in the infant toy market that is in great demand? According to industry insiders, this is because infants and young children have high production requirements and relatively low profits. Compared with older children's toys that cost hundreds of yuan, they are both laborious and small, so many manufacturers are reluctant to produce such toys. .
Infant toys under 3 years old are rare
On the same day, the reporter visited several large supermarkets in the urban area and some specialty stores for infants and young children. In the toy sales area in a large supermarket, the reporter saw that there are four or five shelves displaying all kinds of toys, from rattles, cubes to toy cars, Barbie dolls, and the price ranges from a dozen yuan to hundreds of dollars. Wait. The reporter found that the vast majority of toys are printed with "not suitable for children from 0 to 3 years old", only a few toys, such as rattles, plastic toys and sponge balls made of polyester fiber. It can be used by infants and young children over 3 months. In addition, there are several plastic music sounding toys that can be used by infants and young children over 18 months. The price of these toys is mostly from ten to thirty yuan.
The reporter saw that the toy sales area of ​​a big shopping mall is equipped with toys according to the types: remote control cars, girl toys, plush toys, toy cars, electronic pianos, etc., and there are many varieties, but if customers want to find toys for their children according to their ages, It is more difficult. After searching for a long time, the reporter found several toys suitable for infants and young children: happy sponge balls, swing animal shows, and rubber toys. Most other toys are marked as "suitable for children aged 3 and over."
Buying toys is hard to take care of and fun
The reporter's investigation found that for the problem of infant toys, many young parents are troubled to find suitable toys, and second, they are worried about quality and safety.
“Children’s toys are really hard to buy.†Ms. Xin, a citizen of the Golden Age Community in the downtown area, said, “It’s necessary to consider safety and consider whether children like it or not.†Ms. Xin’s son Xiao Yang is now one and a half years old. He likes to play in the park near his home accompanied by his mother. Now Xiao Yang, who has been able to walk, is becoming more and more curious about things around him. Ms. Xin is getting more and more troubled when she buys toys: "Those marked 3 Many of the toys for children under the age of age are rattles and drums. These toys are no longer suitable for playing, and those toys that are of interest to them are not 'aged'. In order to make my son have fun, I have I can only buy some ball toys that are not suitable for age but relatively safe, let my son play under my care."
Market small profit thin manufacturers produce less
There is a clear market, why are infant toys so difficult to find? The reporter interviewed Ms. Chen, who has been engaged in the sale of children's products for many years in Weinan Trade Plaza. She said the clue: “Baby under 3 years old are basically parents who help to buy toys, and the toys are very simple and the application time is very short. Although nowadays, with the attention of people to early education, the number of parents who buy toys for the little ones has increased. However, parents in the baby period are more concerned with the children’s food and clothing. For children over 3 years old, parents will lead them to choose toys. As long as the child likes it, it will depend on the parents to buy, and few parents can refuse. Therefore, the children's toy manufacturers' eyes are more concentrated on children over 3 years old."
In addition, Ms. Chen told reporters that children under the age of 3 not only have “high production requirements†– they cannot contain small parts that are easy to swallow, they cannot have sharp edges and corners, and “the profit is still very lowâ€. Yuan’s older children’s toys are less profitable than many, and many manufacturers are reluctant to produce such toys.
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