Dragon Boat Festival 齐 齐 齐 齐 齐 齐 齐 齐 卖 卖 卖 卖 卖 卖 卖

There is also a month before the Dragon Boat Festival, dumplings, mung bean cakes and other seasonal food has been rushed to the city in the morning, a change in the traditional food of "high cold fan", walking "small fresh meat line", selling budding consumers favor.

Dice and green bean cake sell together

On the 8th, in the Hankow City Plaza Yuji Cake Shop, a newly-listed mung bean cake was named “Green Adzuki” and a sesame cake was called “Ma Xiao Black,” and the love story of the two of them was printed on the box. The story ended. It is the admiration of black adzuki's black eyelids, and Ma Xiaokui has the courage to take the adzuki bean.

There are a lot of Dragon Boat Festival foods sold this year. Sanken’s “Sweet Monk” has 10 buddy bags, each of which has a buzzword of “Major Look At Temperament” and “You Like My Appreciation”. It also comes with a cartoon figure painting, a bag of 600 grams 3 pieces. About 49 yuan.

The heroes of Zhejiang Wufangzhai’s new push are printed with cartoon images such as Captain America, which is currently in the red; Starbucks this year’s “Star of Ice”, but the outer layer is not glutinous rice but with ingredients such as black rice and grapefruit grains. Transparent ice, the filling is matcha, mango, etc., the appearance and taste are very small and fresh; in Carrefour Houhu shop, in addition to ordinary blocky mung bean cake, there are Pleasant Goat, Gray Wolf, Pooh bear and other patterns of green bean cake, the price is more 18.8 yuan a pound.

The older generation is not interested

The 90-year-old Ms. Song who had purchased the “Meng Biao” online said that she did not like to eat rice dumplings before, but she saw her adorable packing bag that was cute and couldn't help but bought it.

Some older people are less interested in selling Dragon Boat Festival food. Feng Jiabao said that her daughter used to bring “Star Crabs” to her home and she didn’t look like dumplings. She didn’t even taste “they”. “Or traditional bean paste, egg yolks, cilantro, fragrance, can eat Dragon Boat Festival. the taste of."

How to keep tradition in innovation

Mei Hongyun, chairman of Wuhan Yangzijiang Dairy Food Co., Ltd., said that at present, in the Wuhan market, traditional mung bean cakes and dumplings account for most of the market. “Yangtze River Dragon Boat Festival will produce 800 to 1,000 tons of traditional mung bean cake.” But she admitted that with 80 After becoming a consumer after 90, there are indeed many consumers who want traditional foods to have new ideas. There is a certain market for Dragon Boat Foods that “sell”.

Professor Wu Xianming, a professor at Wuhan University's School of Economics and Management, said that it is useful for companies to pursue the brand's youthfulness and to interpret traditional Dragon Boat Festival food culture in the form of modern fashion. However, he said that how to retain the traditional flavor of seasonal food in fashion innovation is worthy of discussion by food companies.

(Original title: Dragon Boat dumplings sold and printed on "You like my quasi-play"