[Chinese Packaging Network News] Chinese people always say "people take food for the sake of the day." The food issue is a major issue for people to live and work in peace and contentment. It is also a major concern for the government. Food packaging has a wide market in China, and many foreigners know that China is a great food country. China's dietary characteristics make China's food packaging very important. Therefore, China Packaging Network editors believe that in the food packaging process, we must highlight China's nationality.
Food packaging is a practical decorative art using food as the proposition in food sales packaging. It is an important part of food marketing strategy. Successful food packaging is one of the effective ways to express corporate culture, establish a good corporate image, and sell food. Excellent food packaging has its own distinct and unique style. It integrates Chinese characteristics and considers modern people's appreciation habits and times. Characteristics, to achieve the effect of attracting consumers and inducing purchase desires, that is, food packaging should be the unity of the nationality and the times.
Nationality mainly refers to the specific historical, political, economic, cultural, artistic traditions, customs, customs, customs and habits that a country or a nation has used for a long period of time to use common language in common areas and to lead a common economic life. Sum. The epochality mainly refers to the contemporary characteristics of contemporary politics, economy, and culture that are imposed on people’s social relations, values, aesthetics, consumption habits, and living habits.
The nationality and the times of food packaging are mutual restraint and unity. Nationality is not immutable. It will develop with the development of the times. It is both traditional and modern. The national traditional style of food packaging was actually formed in accordance with the combination of "time style" and traditional art forms at that time in various historical periods. At that time, it also had nationality and time.
The era of food packaging can not be separated from the nationality, because history and tradition cannot be cut off. It has a continuous and powerful inertia. Through every subtle link, it exerts an influence, imperceptibly, if food packaging loses its national character, not only The consumers of this ethnic group will lose their sense of identity and will be eliminated in the international market due to lack of characteristics. Food packaging should have both vertical and traditional inheritance, as well as horizontal, national and ethnic exchanges.
The nationality of food packaging is not the overall acceptance of the tradition, but it is to be discarded and innovated. It is a style and style that the special image of food packaging naturally reveals; the era of food packaging is not an entire Westernization, a rigid application, and a livelihood. Instead, it is guided by the trend of modern packaging design, focusing on the era of food packaging. The nationality and modernity of food packaging and decoration are shaped by learning and innovation.
According to the editor of China Packaging Network, only the people who know how to learn and explore are the people with a future. We hope that China's food packaging design can take its essence to its dregs and show itself more exciting on the world stage.