Home-based businesses help the Olympics to show off the "Olympic benefits" boom

At the time when the London Olympics was flourishing, the number of Chinese medals increased day by day, and the enthusiasm of the Chinese people to watch the game became more and more high. In the home industry , this seemingly unconnected industry has also sparked.

The reporter found that, taking advantage of the shareholder wind of the Olympics, many home furnishing businesses are busy pushing a variety of Olympic marketing, quietly infiltrating into the home life of Changsha people.

Home business to help the Olympics show

In July, home brands launched different forms of “Olympic Marketing”. Changsha Hongxing Meikailong official microblog launched the "Olympic big guess" activity, directly @微博 guess how many medal numbers China will receive, the number closer will win the chance of winning, the higher the amount.

The anniversary celebration of the TATA wooden door took the lucky draw to win the London Olympics. Wrigley Sanitary Ware launches the "Bright Arrows and Men's Basketball" raffle, and lucky consumers will also have the opportunity to go to London to watch the Olympic Games.

In addition to the primary offers and sweepstakes, Olympic marketing has also begun to extend vertically in terms of products and services. For example, Gujia Home has settled in the State Sports General Administration, and has set up sofas, soft beds and other ancillary products in the Training Bureau of the State Sports General Administration. It has become a special product for athletes' apartments, athlete training halls and training institutions for physical therapy and rehabilitation institutions, and cheers for athletes to participate in the London Olympics.

The Hao Laike wardrobe brand held the launching ceremony of the "Olympic Morning News", and the All-Friends Home signed a national water sports center to help the London Olympics.

In addition, various businesses have not broken their brains, launched a series of novel, energetic, fun activities, launched sports charity events, and presented souvenirs. Zhu Lijing, who runs the "Beautiful Home" jewelry store on the first floor of Aijiajiazhuang, has prepared for a series of resin crafts in the Olympic Games. The athletes of all kinds of sports styles have full of charm and good passenger flow and benefits.

Leverage sports business wrestling marketing campaign

What is the effect of Olympic marketing? What is the impact on current brand influence and corporate performance?

Lu Xiaowei, general manager of Gujiajiao Changsha, said that the current economic situation is not good, and the implementation of Olympic marketing by enterprises can be regarded as one of the effective measures to stimulate the market, which has a certain role in promoting consumer sentiment and consumer desire.

There are also many merchants who believe that marketing by the Olympics is only a gimmick, and blind follow-up is of little significance. Xie Kai, general manager of Promi ceilings, believes that the marketing of decoration owners is not as good as the most real offers, giving consumers the most real price and offers and services, which is more effective than any marketing.

More industry people believe that Olympic marketing is only a promotional tool in marketing, and it is not much different from other promotional methods. Home stores are vigorously carrying out various marketing activities, actively launching the market and stimulating consumption, which are good for both enterprises and the market. But at the same time, marketing should also look for the characteristics of the company itself to find the most effective Olympic marketing.

Among them, some home furnishing companies have also explored their experiences in the Olympic exhibition marketing. They are not simply reducing price discounts, but more focusing on strengthening interaction with consumers, thus shaping brand image and reputation, especially Grasping the current network information exchange platform such as Weibo and forums, and providing convenient channels for enterprises to communicate directly with target consumers.