Xingyun Xing, sports Xing; Xing Xing, only the Chinese national sports brand rapid development. First of all, we must thank the party and government for leading the motherland toward prosperity. 361 ° in the last year experienced a "final exam", that is, Guangzhou Asian Games. Through fierce competition, in November 2008, 361 ° became the sole high-level partner of the Guangzhou Asian Games sports apparel. 361 ° people through hard work, in the exam for excellent results, successfully demonstrated to the world the Chinese sports brand style. As the senior representative of Olympic Council of Asia, Mr. Xiao Waili said: "361 ° interprets the spirit of Asian Games with 'love' and spreads the love throughout Asia."
Looking back at the course of development, from the birth in 2003 up to now, every step of 361 ° growth can not be separated from the concern and support of leaders at all levels. By 2010, the annual output value of 361 ° reached 6.02 billion yuan, and the number of terminals nationwide exceeded 7,200. From our experience in the development of view, 361 ° always adhere to the professional sports marketing line, and through a variety of marketing strategies embodied. Here, I focus on how the 361 ° through the product marketing to achieve the leap-style business!
Innovation in product marketing has always been an important way to achieve our brand and business upgrade! Over the years, 361 ° has always insisted that using product marketing reflects the soul of sports marketing: professional products is the role of professional athletes who help them achieve excellent results, and lead more people to wear 361 ° products, sports experience Fun - this is also the basic point of 361 ° development.
Around this basic point, we have done two perseverance: first, insist on the effective integration of high-quality sports resources; second, insist on matching the better sports resources to better research and development platform.
In the effective integration of high-quality sports resources, 361 ° adhere to build the brand's own pyramid of sports assets, to break the pattern of high-quality events and outstanding athletes monopolized by foreign brands. To this end, we have done a great deal of work and invested a lot of money.
First, the integration of the China Basketball Association Super League, a number of international marathon events and the two major domestic super league --- China Table Tennis Club Super League, the Chinese volleyball league, as the python pyramid to lay the foundation for 361 °. Secondly, he has sponsored seven Chinese national teams such as China National Cycling Team, China's National Modern Pentathlon Team and nine Asian Olympic Committees in Asia such as Malaysia and the Philippines to build a tower. Finally, we became the official sponsor of the Olympic Council of Asia, a senior partner of the Guangzhou Asian Games and a global partner of the Shenzhen Universiade, breaking the long-term monopoly of major sports events by foreign brands and capturing the first Chinese sports brand sponsorship of the Inter-Continental Games Opportunity, success spiked.
In terms of better R & D platform for high-quality sports resources, 361 ° seeks breakthroughs in the following two aspects:
First, the upgrading of scientific research institutions: In footwear research and development, 361 ° joint Olympic Council of Asia established the Asian science and technology research and development center, including high-end sports product laboratory, ergonomic laboratory; in clothing research and development, 361 ° joint Beijing clothing College set up a clothing technology research center. These two platforms provide professional competition equipment for seven Chinese national teams and rewrite the history of monopolization of Chinese national team's competition clothing from foreign brands since the founding of New China with their brother brands! Especially helping the Chinese women's handball team, China's modern pentathlon, Guangzhou Asian Games, the gold medal to achieve zero breakthrough!
Second, the upgrading of professionals: In order to ensure that the two platforms of shoes and apparel are ahead of foreign brands in terms of innovation capability, 361 ° integrates more than 500 experts, including world-renowned experts in design, research and ergonomics, as well as senior professional coaches and athletes Professional, to better meet the needs of professional athletes and different levels of consumers!
In August this year, 361 ° will greet a "college entrance examination" --- Shenzhen 2011 World University Games. We will provide athletes, torchbearers, referees, volunteers, officials of the costumes for the event, for Germany, Italy and other 16 countries receive awards and competition equipment, especially for the Chinese college basketball team, volleyball team, table tennis Team 7 teams to provide professional sports competition equipment, continue to support the Chinese sports!
Product is the best bridge between brand and consumer. Therefore, 361 ° will firmly go abroad to allow more consumers to wear Chinese-made high-performance, high-value-added products and to recognize China's progress through the perception of 361 ° products by consumers in various countries. Sun Chunlan, secretary of the Fujian Provincial Party Committee, consistently emphasized that the traditional industries must have a bright future for innovation and development. The course we have gone through shows that innovation is indeed the driving force behind the development of 361 °. We must carry through innovation in the end. While promoting the economic development of the western Hercynian, we should let the world experience the real "Chinese" wisdom.