Home digital marketing upgrade
In the home industry, the strongest consumer demand is personalization and experience. They are like two catalysts that accelerate the application of various digital experiential marketing in the home industry. As early as 2008, Red Star Macalline set up a self-service DIY experience platform in the store. Subsequently, Lan Jingli, Dong Yi Risheng & Yi De Fajia, Ye Zhifeng and Feimei Furniture have successively adopted different software platforms and digital display systems to provide a real-time interactive experience service. Personalized selection and matching can be done by operating the virtual home products inside the computer or touch screen.
However, these early digital experience systems can only be installed in home stores or brand stores, the number of consumers serving is very limited, and the system operation is complicated, and the picture effect is not satisfactory. Therefore, digital marketing has not been widely applied in the home industry.
The emergence of the Apple iPad has changed this situation. It has many advantages as a digital marketing tool: its lightweight and portable features allow customers to visit the experience anytime, anywhere; excellent display performance makes the picture more beautiful, the display is outstanding; good operational performance can bring customers a great interactive experience . In addition, what really makes the iPad a digital marketing tool is its popularity among young consumers, because once it affects this group of consumers, it will grasp the future market consumers. After two years, the iPad user base is now quite large, and the development and application technology of the iPad-related applications are becoming more and more mature. Sophia aimed at this opportunity and joined hands with Guangzhou Fantuo Digital Technology Co., Ltd. to introduce the iPad. Home display interactive experience system.
Enjoy the interactive experience
To use the iPad for successful digital marketing, in addition to hardware, you also need strong software technology and rich digital marketing experience. Fantuo Digital is a leading digital display solution provider in China. With its strong 3D image production strength and excellent planning ideas, Fantuo Digital leads the development of the domestic digital display industry. The iPad interactive sales system developed by it has been selected by many leading real estate developers in China as an innovative digital marketing tool to help high-end real estate achieve good sales performance.
Sophia's “Digital 3D Pavilion†is an iPad home interactive experience system developed by Fantuo Company, commissioned by Sophia. It integrates simulation of 3D animation technology, touch terminal and digital marketing concept. Its outstanding 3D animation effects can present the product in a three-dimensional, realistic way, perfectly showing the quality of Sophia's high-end custom wardrobe. At the same time, the system can achieve an excellent interactive experience. By simple operation on the screen, users can zoom in and out, 360° rotation and internal structure decomposition, and even space roaming, which makes them more transparent to the product. The understanding of this, thus enhancing the confidence of the purchase. Most importantly, as the only company in the digital display industry that has an Apple-certified APP Store developer qualification, the app developed by Fantuo can be released in the App Store, and consumers around the world can freely and freely. Downloading and installation, coupled with the portability of the iPad itself, allows more users to enjoy the interactive experience.
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