Jordan Sports, a well-known sports brand known as slogan with "Leaping New Students", is constantly upgrading its own brand names and products. From the inside out, it realizes the "newborn" principle. Jordan sports from sponsorship events sports marketing to public charity charity marketing, and then to promote the product innovation as the industry's leading "Jordan Cup" sports equipment design competition, the brand has been continuously across the line, for the love of life The public is well known and favored.
Spring and summer of 2011, Jordan Sports will launch a new women's LOHAS product line, for those who pursue fashion, enjoy the life of female consumers to provide more brilliant choices, once again lead the life of a group of consumers to embrace fresh nature, add unlimited energy . LOHAS, a group of emerging life types coming from the west, means living in a healthy and self-sufficient form and emphasizing "a healthy and sustainable lifestyle."
LOHAS are healthy, happy, environmentally friendly and energetic. They eat healthy foods and organic vegetables, wear cotton and linen clothing of natural materials, use second-hand goods, ride bicycles or walk, practice yoga and fitness, listen to spiritual music, pay attention to personal growth, Through the consumption and the basic necessities of life practice, I hope I have vitality. They are optimistic and tolerant. They support environmental protection and are enthusiastic about public welfare. They are physically and mentally active and energetic - and all this has always been advocated by Jordan Sports.
The new season's women's LOHAS series of products combines running, training, tennis, sports life and other highlights of several major series of products in one, especially in the "light, breathable," a variety of means to try to focus on the wearer Both body and mind can breathe smoothly. Whether you like yoga or other "slow sports" or are passionate about riding, tennis's energetic aerobic exercise can find your favorite style.
Beautiful color is the lively series of fashion luminous point. In order to show the characteristics of LOHAS group's health, fashion and respect for nature, the designer's sense of touch reverted to the origin of life. In product design, the concept of integration into current fashion is presented in vivid colors of bright fashion, bright yellow, sapphire, pink, Rose pink and other high saturation color catch up with the latest season international color trends, dynamic. In the material selection also follow the laws of the natural circulation of the body, extensive use of healthy materials, in the elastic stretch, moisture wicking, lightweight breathable material combinations made a lot of innovative breakthroughs. Forms also more fit, streamlined design shows the perfect curve of women, to create a healthy, pretty and charming vitality of the female image.