Just need to save the city 2013 home market "meat" rebound

In 2013, clearing the industry and regulating the market should become the inevitable choice for the home industry. Integrity construction and industry self-discipline will also become a favorable weight for the new year home store and home improvement company to stabilize the market.

The dust of the home market in 2012 has been settled, and the new year is about to begin.

The past is over, the future is coming, the situation is good, and the strategy is worthwhile. Standing in the new year, what will the home market that once made people happy and will continue to be confusing will show up in 2013?

In the face of the opportunities and challenges that come along, what kind of prejudgments and actions will be made by people in this industry?

Divide the market breakthrough channel is king

In the last three months of 2012, about 140 projects were handed over to Chengdu, involving more than 100,000 sets. In 2013, there will be nearly 300 real estates, of which about 35% are concentrated in December, and more than half of the real estates are concentrated in Qingbaijiang, Qixian, Longquan, Xindu, Wenjiang, etc. Circle layer... For the first-line home improvement company, home store and furniture and building materials dealers, how to convert these paper data into real consumption power is the key point to be urgently needed in the next year.

In 2012, after the aesthetic fatigue of the simple price war, what new market tricks will there be in 2013? Putting aside the flamboyant coats, the “channel is king” is still the golden jade of the home industry.

The occupation of the market is close to the situation

Last year, Xiangjiang Global Home CBD2, Home and Home International Home Mall, Langdu International Home Expo Park and many other large-scale home stores outside the Third Ring Road opened for business; in the new year, the main urban area has a huge amount of external body. There will also be a large number of home stores, including Huachuan Yindi International Building Materials City, flagship boutique building materials market, Zhongrun·European City, China Plastic International Trade Center, and Construction and Construction Industrial Park. Each of them will have a capacity of more than 100,000. Pingmi, there is a home industry park surrounded by the trend. The port advantage of the traditional store in the main city is no longer the only magic weapon. The innovation breakthrough or even the upgrade or transformation will become the main theme throughout 2013. And in the emerging market clusters that are gradually becoming the climate, can we break through the homogenization competition zone? The industry segregation and market dilution will also become the secrets of customs clearance for each store in the future.

Shaping the market industry norms on the strings

In the judgment of many industry insiders, the overall situation of the home market in 2013 may be the same as this year. In the face of a relatively sluggish environment, clearing the industry and regulating the market should also become the inevitable choice for the 2013 home furnishing industry. In 2012, the furniture industry such as mahogany furniture and children's furniture was introduced, and the furniture was replaced by a pilot.

In 2013, a large number of industry specifications will be introduced one after another. The details of home improvement quality, service standards, etc. will be amplified one by one. Integrity construction and industry self-discipline will also become a favorable year for home stores and home improvement companies to stabilize the market. code.