The correct brand positioning of the Kappa brand, which is in line with the market discipline, is enjoying rapid growth in Kappa's business content worldwide. The unforgettable slogan "He who loves me follows me", Kappa continues to enhance the brand image. Since the Kappa brand entered the Chinese market in 2002, its brand positioning of "sports, fashion, sexy, taste" and its complementary marketing activities have also made the Kappa brand more and more favored by fashion owners.
Kappa's products are designed primarily for light-weight sports and leisure activities. The main consumer groups are those aged 18 to 35 years living and wearing clothes that are both energetic, young and trendy. Since landed in China, Kappa constantly delivers authentic Europa-style to Chinese consumers, filling the design concept of sports, fashion, sensuality and taste to showcase the brand's unique innovative style. Kappa brand of clothing, footwear and accessories designed novel unique, guest matching each other and according to different sports and design elements is divided into football, tennis, sailing, skiing and life and other series to meet the various needs of consumers and bring Consumer distinctive wear feeling.
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Jilin Province Yuaoda Trading Co., Ltd , https://www.yuaodacn.com