A bottle of high-quality wine is like a beautiful piece of art. In this respect, the bottle and the wine label play a decisive role. In the field of packaging and printing, the printing process of wine labels has also attracted much attention. The following is a discussion of wine labels and their printing techniques.
The wine label usually contains the name of the winery, its name, variety, capacity, alcohol content, country of origin, year of production, and location of the bottle into the bottle. For consumers, this information is very important. Most of the designs on the wines are winery signs, especially the noble signs passed down by the people, the imperial family signs, or the scenery and buildings of the winery. In addition, since the wines produced each year are printed on the year, many drinkers will retain the exquisite vintage wine labels with the production year for a slow recollection.
A small wine label covers so many contents. So what are the ways to present it beautifully? Modern narrow-width printing technology can be vividly displayed in front of people using high-tech means.
Wine label printing
The main motifs of wine labels are often based on some fine, delicate, simple and elegant patterns. For the treatment of these patterns, offset printing is the most suitable printing method because it has good dot reproduction characteristics and fine text and line reproduction capabilities. In addition, the offset printing process has been developed very well. The supporting raw and auxiliary materials have also been fully matured and the production cost is low.
Printing of other parts of wine labels
If the text description is very small text, and contains some anti-fake text and patterns, you can also use offset printing. If it is only a normal normal size text and bar code, and contains some color blocks, you can consider using flexographic printing.
Wine marking processing
Wine labels give people a noble and steady feeling, so after printing, some post-processing is also required. For example, in the company's logo or some decorative lines, the effect of gold and silver is increased by cold transfer and hot stamping.
In addition, the wine labels are subjected to post-processing such as embossing, die-cutting, stripping, slitting, and rewinding.
The first color group adopts flexographic printing or screen printing to perform the primer treatment on transparent wine labels; the second, third, fourth, and five color groups are offset printing, which is used to print fine mesh patterns; the sixth color The group is screen-printed for special effects; the seventh color group is for flexographic printing, used for printing text and color blocks; the ninth color group is for cold-transfer or hot-stamped printing processes to achieve gold and silver effects: tenth color The group is a flexographic printing color group for glossing; subsequent color groups include embossing, die cutting, stripping, slitting, rewinding, and the like. Due to the use of the platform interchange technology, various printing and processing methods can be arbitrarily switched, so that in terms of process arrangement, it can be adjusted as needed.
In addition, the use of some high-tech technologies in wine labels is also inseparable from modern narrow-web printing technology. For example, a double-layered wine label is a model of high-tech printing technology. The first layer of the label can be easily peeled off, making it easy for consumers to collect or take it and find the same wine from an assortment of wine shops. The second layer details the characteristics of the wine and the winemaker's evaluation of the wine.
The brand name and year of production of wine are often the most attractive to consumers. If screen printing is adopted, stereoscopic effects and vivid saturated colors can be obtained, which are more likely to attract consumers' attention.