Li Jianjun: Software furniture accounts for half of the market share in Jiangshan

Li Jianjun, Director of Marketing Department, Elivia

Reporter: What is the relationship between "Ili Bailan. Non-nest" brand and "Ili Bailan"? What is her market positioning?

Li Jianjun: "Non-nest" and "Ili Bailan" are the relationship between the brand and the child. "Non-nest" is the first domestic fashion-oriented home for the post-80s group. Brand. At present, we are adopting the marketing strategy of the mother brand. The aim is to cut into the furniture market faster and more accurately. In the next 3-5 years, Haiyi will truly realize the operation of the group brand.

“Non-nest” is the middle-to-high-end (experience-based scenario consumption) route, which is dominated by the national first- and second-tier markets, supplemented by the tertiary market, and focuses on the consumption of rigid demand groups after 70, 80, and 90. “Non-Nest” can provide consumers with a one-stop overall home solution, and easily realize the dream of a free personality.

Reporter: We know that there are many software homes and overall home brands on the market. How do you view the current market potential and development trends?

Li Jianjun: At present, China's soft furniture is a market with rapid growth and great potential. The market sales have occupied half of the furniture industry. Throughout China, Guangdong, Beijing Xianghe Furniture Capital, Sichuan Chengdu, Jiangsu and Zhejiang have formed a large software furniture production base. According to the statistics of the National Bureau of Statistics, in the past year from January to July, the output of China's soft furniture was 25.23 million, an increase of 43% over the same period last year. Soft furniture occupies half of the country and expands more and more market share.

Reporter: What are the advantages of doing soft furniture compared with other types of furniture?

Li Jianjun: Soft furniture is a high investment return rate, investment with small investment, large output and low risk. The customized nature of the overall software home determines that the sales form is generated after the first purchase. The franchisee does not need to prepare the inventory, and there is no pressure on the inventory funds, which greatly reduces the risk of various sales returns. Modern fashion overall home as the mainstream consumer goods in the current market, can provide consumers with one-stop home solutions. At the same time, the high sales value of the product and the huge market demand determine the software industry's overall home investment report and output.

Reporter: How does “non-nest” stand out? Does she have any special advantages?

Li Jianjun: Joining the investment “non-nesting” brand has ten unique advantages that cannot be copied:

Advantage 1: Excellent marketing team

The wolf-oriented, scientific and echelon marketing team management model brings together nearly 100 domestic senior marketing elites. With the enterprise talent coaching center and the fascinating Chinese furniture stage as a platform, it supports dealers to open up markets. Image display, product configuration, customer maintenance, team training, operation management and terminal marketing blasting, and ultimately achieve cooperation and win-win.

Advantage 2: A huge domestic sales network

The company's brands have hundreds of brands of sleep experience in the mainstream stores of domestic Red Star Macalline, Yuexing, and Real Home. They have served 400,000 loyal consumers in 20 years. Because of concentration, it is excellent. In the past 100 years, we will only do one thing, that is, to improve the quality of human sleep, and to make the home culture enter the world, create an international century brand legend. We can see that every day, friends from all over the world visit our franchise stores to find the ideal home plan to decorate their living space.

Advantage 3: International design master master design

The company's top domestic design agency, the post-80s designer JASON and its team called it "cost-effective human furniture." “Non-nest” adopts experiential situational design. The advanced cultural design concept caters to the pace of the new era, breaks the traditional space bondage, creates an infinitely free space for music, and enables people to live freely and freely like birds. The international team of designers ensures that every original design is put on the market, and the products dedicated to consumers are the perfect products.

Advantage 4: Unique brand positioning advantage

From the nature without borders, China's post-80s fashion is "crazy." After 20 years of grinding a sword, "Non-Nest" is China's first fashion overall home brand that focuses on the post-80s consumer group, providing consumers with a one-stop overall home solution for living rooms, restaurants, bedrooms and study rooms. "Non-nest" breaks the definition of traditional family with the concept of "being a home and not home", and promotes the "dwelling function" of the family essence into a non-home "emotional experience", and completes the spiritual enjoyment of the super-sensory view. Create a three-dimensional communication system for hearing, vision, smell, touch, feeling brand image and product packaging. It can be foreseen that “Non-Nest” will create and lead the future of China's fashion overall home.