This bottle is green because it allows Ice River to recycle the plastic from the green bottle or it may be wasted. Consumers are very much in favor of this approach. In a survey of 849 users of bottled water, 82 % thought that using a bottle made of 100% renewable materials gives the product a touch of greenery, which can make the brand more attractive.
The product will initially be sold at major retail chains in Western Canada and will be crowned with the Arrowhead brand name. Now that this novel bottle has been on the market, Ice River Springs' groundbreaking initiative can effectively reduce the use of energy in a closed-loop system and recycled plastic. Ice River Springs is the only beverage company in North America that operates a bottle recycling business. It collects bottles from city recycling projects, sorts, purifies, and produces certified food-grade plastics for reuse.
Although Arrowhead 's bottle changed, the mineral water inside itself has not changed. The source is still the nearby High River and Alberta, which are bred by rivers that originate from the Kananaski State and the Rocky Mountains. Ice River Springs devotes all its energy to reducing the impact on the environment. "Today there is enough plastic in the world, we just need to find ways to re-use it," Ice River Springs CEO Jamie Gott explained. “We collect green plastic from our recycling work. There are very few companies that need it. Our bottled Arrowhead mineral water is on the market. Its green bottles are made of this plastic, removed from the landfill, and the waste is use.
This green PET bottle, containing no bisphenol A , can replace recyclable polycarbonate bottles. Bisphenol A is an ingredient that has been banned from use in baby bottles.
The launch of Arrowhead Mineral Water also received strong support from FightforNothing.com , which explains the health and environmental benefits of mineral water in place of other portable drinks. It also provides a list of brands currently being sold.
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