Aqing å«‚", "Bath of Treasure" cosmetics investment and sales boom
The daily chemical industry is an industry with early marketization in China. With the gradual attention and conceptual subdivision of personal care and bathing, in recent years, the competition in the daily chemical market is extremely fierce, and various marketing methods are emerging one after another. . As the 500 most valuable brand in China in 2004, Longhua, the "Top Ten Most Competitive Brands of China's Chemical Industry" in 2005 and "100 Most Valuable Consumer Brands in China in 2006", based on the success of the main brand "Longliqi", Strongly create "Aqing å«‚", "Bath of Treasure" and other brands, only in the early stage of investment in Jiangsu, Zhejiang, Henan, Anhui and Shandong, the cumulative investment amount of the two brands of products reached 120 million yuan, showing Strong market competitiveness and vitality.
The main products of Long Liqi's strong launch of "Aqing å«‚" and "Bath of Treasure" are Aqing å«‚ aerobic color bleaching washing powder series, killing series, transparent soap, whitening soap series and bath Bao herbal shampoo and hair care series and bath salt series products.
It is reported that in recent years, Longliqi insists that "people have no me, people have more, more people and more special" all products multi-brand coverage mode, products cover clean teeth, cleansing, skin care, shampoo, hair care, bathing, children The daily household series has greatly improved the customer buying opportunities. Consumers come to the washing area and there is always a sale to you. In November 2005, Longliqi invested 5 million yuan and Tsinghua University jointly established the "Tsinghua University Longliqi Biotechnology Research Institute" for the first time in China to carry out comprehensive systematic research and development of biological dailyization to ensure "Aqing å«‚" and " At the same time, on the 18th of November 2005, CCTV Gold Resources Advertising Tendering Conference, Longliqi became the highest-ranking enterprise in the local daily chemical industry with 187 million yuan, and for three consecutive years. In the year, it was the "king of the king" of the localized Japanese brand CCTV.
Xu Zhiwei, president of Longliqi, said: The brand "Aqing å«‚" and "Bath of Treasure" launched by Longliqi at the right time can be the best interpretation of multi-brand strategic ideas. This will be the future of Longliqi. The classic road that continues in the brand strategy. Longliqi will make full use of "Tsinghua Science and Technology", the second half of the CCTV's "Longliqi" Cup 12th CCTV National Youth Singer TV Grand Prix and TV drama special broadcast and other prime time network and Longliqi perfect terminal network three major resources effective Interaction, nationwide investment promotion, strong promotion of "Aqing å«‚", "Bath Treasure", it is expected that the sales of the two brands by the end of this year will exceed 300 million yuan.
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