Challenge life, persist in dreams. On August 13, Tianlutian Outdoor Sports Goods Co., Ltd., the leading brand in the domestic outdoor products industry, held a new conference on spring and summer 2013 at Holiday Inn Xiban Bay, Chongwu, Fujian. Mr. Xu Zhiqiang, chairman of Tianlun Tian Co., Mr. Xu Tengda, the general manager, and Tianlun Tian dealers friends and media reporters from all over the country gathered together to witness the bloom of this event. According to reports, the Tian Lun days new conference to "polar dream" as the theme, highlighting the heaven and earth "go all out" new brand tone and attributes. Xu Tengda, general manager, said the new brand tone highlights the future of professional outdoor insistence, heaven and earth hope that through the "go all out" concept, through the practice of the polar dream program, to provide consumers with professional, safe , Environmentally friendly outdoor equipment, so that everyone can feel the good and the good "go all out" brand spirit and culture. Tianlun days outdoor sporting goods Co., Ltd. Chairman Mr. Xu Zhiqiang Polar dreams heaven and earth "going straight ahead" According to reports, through the rapid development of three years, Tian Lun Tian has become a well-known brand of the domestic outdoor products industry, with considerable brand influence and brand appeal. In 2012, under the guidance of the brand concept of "going straight ahead", Tianlun Tian organized a large-scale public welfare self-driving activity called "Dreaming and Love at Frontier" to establish the first popular micro-film in the outdoor industry in China. Haba Snow Mountain and the Arctic training base and open outdoor channel with NetEase, of great significance.At the same time, the end of July 2012, Tianlun high-profile debut Asia Outdoor 2012, start Tianlun polar dream program, and with the 8264 outdoor information network to create A perfect industry event, Tianlun Tian brand reached a peak! "Xu Tenda manager is very proud to say. In the next few years, Tianlun Tian will continue to strengthen and improve its existing resources and platforms, especially the Polar Dream Plan, and conduct a full-scale dissemination of follow-up practical work. According to reports, as an important brand strategy of future heaven and earth, Tian Lun heavenly polar dream program to help non-governmental polar enthusiasts to achieve their own polar dream for the purpose, is the civilian dream of polar outdoor enthusiasts camp. By providing professional polar outdoor equipment, capital and various outdoor support for the dream-outdoor activities of non-governmental outdoor enthusiasts, Tianlun Tian will promote a healthy and healthy outdoor life style and make the polar dreams of polar outdoor enthusiasts a reality. Tianlun days outdoor sporting goods Co., Ltd. General Manager Xu Tengda Set up a professional team, stronger and bigger brand Mr. Xu Haitao, vice president of Tianlun Tian Company reviewed and shared the construction of Tianlun Tian brand in the first half of 2012 after analyzing the excellent speech of Xu Tengda manager and analyzed and summarized the existing resources of the brand. According to Vice President Xu, in the first half of 2012, Tianlun Tian since the launch of "go all out" brand tone, in order to strengthen the professional properties of products, Tian Luntian invited many well-known domestic and outdoor industry to join , such as "China South Pole exploration Female vanguard, "Ms. Yuan Ru, China walk through the first person spent sculpture, China outdoor well-known photographer Mr. He Xi, etc., at the same time, Tian Luntian and Tsinghua University team grafting resources to build Tian Lun Tian think tank, Tianlun Tian brand building, product development, outdoor practice to provide a full range of services and advice. In addition, in the brand communication, Tianlun days will be mainly NetEase outdoor channels, supplemented by industry magazines, Internet marketing through the entire network, actively and steadily promote the development of Tianlun Tian brand, spreading Tianrentian brand spirit and corporate culture. Tianlun Tian outdoor 2013 spring and summer new orders will be the scene "At the same time, heaven and earth also attaches great importance to the branch office building, helping branches to create a strong local brand." Vice President Xu Haitao told reporters. According to reports, Tianlun Tian has conducted pilot projects in a number of key markets nationwide, not only supporting the construction of branch offices' hardware, but also vigorously supporting softwares such as personnel training and management and branch office culture building. The industry said that after the rapid development of the previous two years, the domestic outdoor industry brands will enter the relaxation period and the reshuffle period. As a successor to the world, the next step will be to promote the overall sound development of the enterprise through two lines of brand building and channel construction, So that enterprises in a real peak high ground.