Co-existence of professional outdoor and mass outdoor markets presents dual characteristics Date:2016-05-09 15:00
Since its development, outdoor sports has become a new way of life for people to entertain, relax and improve their quality of life. It is not focused on niche group activities in the professional field. It is now a dual feature of sports and tourism and leisure, involving areas and participation. The population is becoming more and more widespread, including: climbing, rock climbing, cliff dropping, mountain biking, camping, field survival, skiing, rafting and other forms of sports and leisure projects.
With the increase in demand for outdoor sports and participant segmentation, the continuous progress of science and technology has led to significant development in the outdoor industry. The technical performance of products in specialized fields and the durability of leisure products in leisure and outdoor areas have become more distinct, and each Each of the subdivided areas derives some of the internationally renowned outdoor product brands.
At the beginning of development, professionally-explored outdoor sports enthusiasts have high professional requirements for venues and equipment, and have formed their own brand preferences for the outdoor products they use. The degree of subdivision is extremely high. However, as more and more people participate in it, outdoor sports are not just limited to professional adventure activities. Popular outdoor sports such as cycling, roller skating, running, etc., which are flexible and can be accompanied by one another, have gradually become a fashion trend. . Therefore, Europe and the United States are currently the markets for professional outdoor sports and mass outdoor coexistence, which inspires the development potential of the professional outdoor products market and the mass outdoor product market, making outdoor product consumption exhibit the same dual characteristics.
In the process of outdoor industry development, R&D of science and technology as an endogenous variable has a strong driving effect on the development of the industry. Different from the sporting goods industry, the outdoor products are more professional and functional. Even if they participate in non-professional leisure and outdoor sports, the functional requirements of consumers for the purchased goods must be significantly higher than that of general sports. Supplies. Therefore, in addition to the economy, the rising living standards of residents, and changes in consumer attitudes, the outdoor product industry has become a major driving force behind the development of the industry.
The development of a more mature European and American outdoor sports market has not only given birth to a huge consumer market, but also many companies have further accurately grasped the pulse of development of outdoor tourism and leisure products markets, broadening outdoor tourism, leisure products processing and production, material supply and outdoor tourism, Information supply channels for leisure products, such as market trade, have created new opportunities for the development of the entire industry chain.
Since its development, outdoor sports has become a new way of life for people to entertain, relax and improve their quality of life. It is not focused on niche group activities in the professional field. It is now a dual feature of sports and tourism and leisure, involving areas and participation. The population is becoming more and more widespread, including: climbing, rock climbing, cliff dropping, mountain biking, camping, field survival, skiing, rafting and other forms of sports and leisure projects.
With the increase in demand for outdoor sports and participant segmentation, the continuous progress of science and technology has led to significant development in the outdoor industry. The technical performance of products in specialized fields and the durability of leisure products in leisure and outdoor areas have become more distinct, and each Each of the subdivided areas derives some of the internationally renowned outdoor product brands.
At the beginning of development, professionally-explored outdoor sports enthusiasts have high professional requirements for venues and equipment, and have formed their own brand preferences for the outdoor products they use. The degree of subdivision is extremely high. However, as more and more people participate in it, outdoor sports are not just limited to professional adventure activities. Popular outdoor sports such as cycling, roller skating, running, etc., which are flexible and can be accompanied by one another, have gradually become a fashion trend. . Therefore, Europe and the United States are currently the markets for professional outdoor sports and mass outdoor coexistence, which inspires the development potential of the professional outdoor products market and the mass outdoor product market, making outdoor product consumption exhibit the same dual characteristics.
In the process of outdoor industry development, R&D of science and technology as an endogenous variable has a strong driving effect on the development of the industry. Different from the sporting goods industry, the outdoor products are more professional and functional. Even if they participate in non-professional leisure and outdoor sports, the functional requirements of consumers for the purchased goods must be significantly higher than that of general sports. Supplies. Therefore, in addition to the economy, the rising living standards of residents, and changes in consumer attitudes, the outdoor product industry has become a major driving force behind the development of the industry.
The development of a more mature European and American outdoor sports market has not only given birth to a huge consumer market, but also many companies have further accurately grasped the pulse of development of outdoor tourism and leisure products markets, broadening outdoor tourism, leisure products processing and production, material supply and outdoor tourism, Information supply channels for leisure products, such as market trade, have created new opportunities for the development of the entire industry chain.
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