Location is always the most important part of the health club Date:2016-05-09 16:44
With the development of Internet shopping and the rise of experiential consumption, commercial real estate developers have found that fitness clubs have their own unique ability to pull passengers compared to other formats, so the health clubs come to the gospel. The development of the city has continued, and major streets have risen from time to time, providing more convenience for fitness clubs to choose a shop address.
The ability to rent suitable venues largely determines the development of fitness clubs.
As the landlords have changed their views on the fitness industry, the selection of venues for club clubs continues to expand. So how to define the appropriate store standards?
On the one hand, people's daily activities are limited to the community. Therefore, most large-scale supermarkets have changed the shop model and established a number of small community supermarkets. The range of people's activities and the habits of fitness clubs tend to be in the community. Club managers should pay attention to them.
Second, when it comes to floor space, club managers have other plans. Retailers with high traffic volume have considered using venues together with other store operators to reduce the size of stores and reduce the pressure on shop rental. This just gives the fitness industry many opportunities. The introduction of fitness clubs into shopping malls is a good consideration. For example, a fitness club in the United Kingdom has its venues in large supermarkets. Xercise4Less followed suit and opened a store in Tesco Mall. A sensible boss usually chooses to share with the real estate developer the opportunity to share the gold shop with other industry shops.
How will the fitness store leasing market change, what challenges will it face, and what development opportunities will arise? Let’s hear what the following British club managers are saying. Many of these situations are quite similar to China.
Barry Boot Camp Sandy McCaskill
Landlords didn't like fitness clubs in the past, mainly because they felt that the fitness industry was a center of leisure function and not enough to drive customer traffic. As the fitness industry continues to evolve, the ideas of landlords have changed. Today's boutique fitness studios are not limited to the membership model, but also sell single courses, increase retail sales, and provide juice and food. In this way, the club model coincides with the cosmetology and hairdressing club model, transforms itself into a role, and expands from simple sports to experience-and-retail-integrated stores.
Aspria Fitness, Executive President, Partner, Brian Morris
Over the years, many changes have taken place in the rental market for fitness venues. After-sale leaseback transactions have long been popular in the hotel industry and are now also appearing in the field of leisure sports. In the near future, having a large number of equipment clubs will follow suit, following the sale and leaseback model. Given that property ownership has been stripped from corporate management, either supply or demand, or demand, it is impossible to have both. The separation of the role of OpCo/PropCo further liberated assets and created the company's savvy operating model.
Many clubs in the market have taken a number of mergers. This is definitely a wise move. The more clubs there are, the better is the leasing chips. Not only can the owner be won, but also more investors will come here. Similarly, leisure sports courses are more and more popular, creating a lot of opportunities, and the sports and leisure industry can also establish itself into the same level of industries as retail stores and offices.
At the same time, with the intensification of clubs and clubs’ supporting facilities, the club has changed in scale accordingly. Recently, some small fitness clubs in Europe have attracted public attention. In view of the adjustment of the rental price in the city center. The situation of the European retail industry has not obviously recovered. The fitness facilities in the market leasing industry still have advantages and no need to be nervous. Compared with the European continent, the Chinese people’s spending power is stronger.
The cost of real estate operations is relatively large, and it is naturally easy to cooperate with other merchants to increase passenger flow. It is feasible that retailers and leisure sports clubs co-exist in one place. In spite of this, setting up a fitness club in a large shopping mall outside the city is not ideal for those who are happy to exercise several times a week. I believe this.
Considering the market expansion, we consider to extend our sights to other European countries. There are still many challenges, such as the real estate owner has not yet realized the true meaning of the sports and leisure industry fly, there are problems from the urban planning department. And we have set our club area standard between 9,000 square meters and 18,000 square meters, which is enough for us to toss. Fortunately, we have four stores in Germany. German property developers are conservative and have longer expectations in terms of investment. So they don't ask for much return, and space rental is more favorable.
The Gym Group, Real Estate Manager, Jonathan Spann
The real estate market fluctuates constantly, and both supply and demand parties want to surpass each other. The originally easy-to-achieve goal was swallowed up by the post-three-year economy and the subprime mortgage crisis. But the blessings of the disaster have also given rise to new opportunities. The development of the real estate industry is making a comeback. London is the most obvious. Large residential areas and multi-functional communities have entered the planning stage and will be effective. Give the sports and fitness club industry a space for development.
Large-scale malls and physical storefronts are used to provide greater market space. This trend will continue to be accompanied by the entire 2016 sports club, which is suitable for large space; the new type of trampoline park will continue to emerge, with a high potential for profitability, and the prosperity is just around the corner.
However, gold bunks are still the darling of the market chase. As tenants gradually shift their earnings direction to the tertiary industry, renters will follow suit. Therefore, the competition will be even more intense. Small clubs and market beginners will find that the cost-effective rented space is robbed by famous enterprises and they find it difficult to find a place.
Anytime Fitness, Head of Property Management, Stephen Lauter-White
Anytime has 73 branches in the United Kingdom and branches in Spain, the Netherlands and Belgium. Recalling the gloomy days of the economic crisis, the medium-sized and price-priced clubs in the industry suffered a lot. High-end fitness clubs escaped this robbery, and some gyms with low prices followed. Even so, the medium club market, which is the mainstay of the industry, is still optimistic. When a fitness club chooses to open a business venue, I think there are two things to consider. One is the competition within the industry. The other is the hard standards that we set for ourselves: based on the convenience of members, the site selection must consider both the convenience of transportation and the guarantee Open 24 hours a week. These factors do limit the scope of our site selection.
Before the prevalence of large-scale residential areas and office buildings, it is very easy for us to acquire shops with large space on the ground floor. Today, property developers all make space for residential areas or office areas. We have to do other things. We must be open-minded and focus on areas that have a lot of space and are intended to be downsized. This should be the most effective way. For this reason, we will rent a space together with a large supermarket.
The number of European gymnasiums continues to rise, but overall earnings growth is minimal. There are many health clubs with low prices, and we will inevitably compete for the market afterwards. However, there is no need to worry about the large room for growth in overall profits, especially in some Eastern European countries. We are committed to opening 700 franchise stores in the UK by 2025. By then, the number of British health clubs will be nearly saturated.
easyGym, CEO/Partner, Paul Lorient
The fitness club has always been to provide convenience for customers, and the venue mainly chooses more people. Low-cost fitness clubs are relatively easy to find in the UK. The rent of the club is not going up, so the venue investors have always been not optimistic about the club. However, the idle pressure of commercial space in commercial real estate is increasing. The owners have changed their business models. Today, the market environment is conducive to clubs, and clubs have plenty of room for choice. Of course, competition from the industry and other industries is inevitable in the future.
In order to provide convenience for members, we will consider cooperating with retailers to set up stores in shopping malls, expand business, and increase the popularity of easyGym. We will expand our business to Europe. The excessive development of retail shops in Europe has passed, and suitable venues can be obtained through better conditions. This plan we have been brewing for a long time and made related investigations. We will first expand the European market, especially if the rent is relatively low compared to Western Europe. Clubs based on low-cost, new-founding and small-group teaching are currently hard to compete with big brands in venue competition. I think 3 or 4 low-cost clubs will choose to merge. After all, the market is not saturated and there is still a lot of room for development.
Xerc se4Less, Chief Content Director, Simont
The location of the club is important, but I think the quality of service is the most important thing. The reason why clubs that operate to win are developing very well is because they all give top priority to what they think, provide the best values, high-end service products, and a warm atmosphere for training. Retail rents have been stubbornly high, but they are far from the peak in July 2006. The interaction between changes in the supply-demand relationship and the owner’s risk control ultimately reflects the level of rent. With the increase of consumer spending power, the club's risk index has decreased, and it is just filling in rents.
Small property rights generally show the retail industry well for high returns. Nowadays, low-cost route clubs have the advantage of inspiring more people to reach out to the retail industry to acquire stores. In the past two years, due to rental income and traffic pressure, storefront property estates with an area of ​​more than 7,000 square meters have changed their business plans and reduced the site size. In 2013, we opened a shopping mall fitness club with Lego. We will also set up more clubs of this type in the future.
Finally, I want to emphasize that the industry market is still far from saturated. The market research company Mintel Data shows that 80% of adults consider joining a health club. Today, the number of gym members is less than 20% of the population. This shows that the industry has great potential for growth. Even if there is a lot of room for development, club management should also be cautious about business expansion. It must strictly consider the rent factor and implement feasible business measures to prevent excessive development from having an adverse impact on the company's operations. The company's business model is good, and it can get investors' funds to inject. This kind of company has a lot of money.
With the development of Internet shopping and the rise of experiential consumption, commercial real estate developers have found that fitness clubs have their own unique ability to pull passengers compared to other formats, so the health clubs come to the gospel. The development of the city has continued, and major streets have risen from time to time, providing more convenience for fitness clubs to choose a shop address.
The ability to rent suitable venues largely determines the development of fitness clubs.
As the landlords have changed their views on the fitness industry, the selection of venues for club clubs continues to expand. So how to define the appropriate store standards?
On the one hand, people's daily activities are limited to the community. Therefore, most large-scale supermarkets have changed the shop model and established a number of small community supermarkets. The range of people's activities and the habits of fitness clubs tend to be in the community. Club managers should pay attention to them.
Second, when it comes to floor space, club managers have other plans. Retailers with high traffic volume have considered using venues together with other store operators to reduce the size of stores and reduce the pressure on shop rental. This just gives the fitness industry many opportunities. The introduction of fitness clubs into shopping malls is a good consideration. For example, a fitness club in the United Kingdom has its venues in large supermarkets. Xercise4Less followed suit and opened a store in Tesco Mall. A sensible boss usually chooses to share with the real estate developer the opportunity to share the gold shop with other industry shops.
How will the fitness store leasing market change, what challenges will it face, and what development opportunities will arise? Let’s hear what the following British club managers are saying. Many of these situations are quite similar to China.
Barry Boot Camp Sandy McCaskill
Landlords didn't like fitness clubs in the past, mainly because they felt that the fitness industry was a center of leisure function and not enough to drive customer traffic. As the fitness industry continues to evolve, the ideas of landlords have changed. Today's boutique fitness studios are not limited to the membership model, but also sell single courses, increase retail sales, and provide juice and food. In this way, the club model coincides with the cosmetology and hairdressing club model, transforms itself into a role, and expands from simple sports to experience-and-retail-integrated stores.
Aspria Fitness, Executive President, Partner, Brian Morris
Over the years, many changes have taken place in the rental market for fitness venues. After-sale leaseback transactions have long been popular in the hotel industry and are now also appearing in the field of leisure sports. In the near future, having a large number of equipment clubs will follow suit, following the sale and leaseback model. Given that property ownership has been stripped from corporate management, either supply or demand, or demand, it is impossible to have both. The separation of the role of OpCo/PropCo further liberated assets and created the company's savvy operating model.
Many clubs in the market have taken a number of mergers. This is definitely a wise move. The more clubs there are, the better is the leasing chips. Not only can the owner be won, but also more investors will come here. Similarly, leisure sports courses are more and more popular, creating a lot of opportunities, and the sports and leisure industry can also establish itself into the same level of industries as retail stores and offices.
At the same time, with the intensification of clubs and clubs’ supporting facilities, the club has changed in scale accordingly. Recently, some small fitness clubs in Europe have attracted public attention. In view of the adjustment of the rental price in the city center. The situation of the European retail industry has not obviously recovered. The fitness facilities in the market leasing industry still have advantages and no need to be nervous. Compared with the European continent, the Chinese people’s spending power is stronger.
The cost of real estate operations is relatively large, and it is naturally easy to cooperate with other merchants to increase passenger flow. It is feasible that retailers and leisure sports clubs co-exist in one place. In spite of this, setting up a fitness club in a large shopping mall outside the city is not ideal for those who are happy to exercise several times a week. I believe this.
Considering the market expansion, we consider to extend our sights to other European countries. There are still many challenges, such as the real estate owner has not yet realized the true meaning of the sports and leisure industry fly, there are problems from the urban planning department. And we have set our club area standard between 9,000 square meters and 18,000 square meters, which is enough for us to toss. Fortunately, we have four stores in Germany. German property developers are conservative and have longer expectations in terms of investment. So they don't ask for much return, and space rental is more favorable.
The Gym Group, Real Estate Manager, Jonathan Spann
The real estate market fluctuates constantly, and both supply and demand parties want to surpass each other. The originally easy-to-achieve goal was swallowed up by the post-three-year economy and the subprime mortgage crisis. But the blessings of the disaster have also given rise to new opportunities. The development of the real estate industry is making a comeback. London is the most obvious. Large residential areas and multi-functional communities have entered the planning stage and will be effective. Give the sports and fitness club industry a space for development.
Large-scale malls and physical storefronts are used to provide greater market space. This trend will continue to be accompanied by the entire 2016 sports club, which is suitable for large space; the new type of trampoline park will continue to emerge, with a high potential for profitability, and the prosperity is just around the corner.
However, gold bunks are still the darling of the market chase. As tenants gradually shift their earnings direction to the tertiary industry, renters will follow suit. Therefore, the competition will be even more intense. Small clubs and market beginners will find that the cost-effective rented space is robbed by famous enterprises and they find it difficult to find a place.
Anytime Fitness, Head of Property Management, Stephen Lauter-White
Anytime has 73 branches in the United Kingdom and branches in Spain, the Netherlands and Belgium. Recalling the gloomy days of the economic crisis, the medium-sized and price-priced clubs in the industry suffered a lot. High-end fitness clubs escaped this robbery, and some gyms with low prices followed. Even so, the medium club market, which is the mainstay of the industry, is still optimistic. When a fitness club chooses to open a business venue, I think there are two things to consider. One is the competition within the industry. The other is the hard standards that we set for ourselves: based on the convenience of members, the site selection must consider both the convenience of transportation and the guarantee Open 24 hours a week. These factors do limit the scope of our site selection.
Before the prevalence of large-scale residential areas and office buildings, it is very easy for us to acquire shops with large space on the ground floor. Today, property developers all make space for residential areas or office areas. We have to do other things. We must be open-minded and focus on areas that have a lot of space and are intended to be downsized. This should be the most effective way. For this reason, we will rent a space together with a large supermarket.
The number of European gymnasiums continues to rise, but overall earnings growth is minimal. There are many health clubs with low prices, and we will inevitably compete for the market afterwards. However, there is no need to worry about the large room for growth in overall profits, especially in some Eastern European countries. We are committed to opening 700 franchise stores in the UK by 2025. By then, the number of British health clubs will be nearly saturated.
easyGym, CEO/Partner, Paul Lorient
The fitness club has always been to provide convenience for customers, and the venue mainly chooses more people. Low-cost fitness clubs are relatively easy to find in the UK. The rent of the club is not going up, so the venue investors have always been not optimistic about the club. However, the idle pressure of commercial space in commercial real estate is increasing. The owners have changed their business models. Today, the market environment is conducive to clubs, and clubs have plenty of room for choice. Of course, competition from the industry and other industries is inevitable in the future.
In order to provide convenience for members, we will consider cooperating with retailers to set up stores in shopping malls, expand business, and increase the popularity of easyGym. We will expand our business to Europe. The excessive development of retail shops in Europe has passed, and suitable venues can be obtained through better conditions. This plan we have been brewing for a long time and made related investigations. We will first expand the European market, especially if the rent is relatively low compared to Western Europe. Clubs based on low-cost, new-founding and small-group teaching are currently hard to compete with big brands in venue competition. I think 3 or 4 low-cost clubs will choose to merge. After all, the market is not saturated and there is still a lot of room for development.
Xerc se4Less, Chief Content Director, Simont
The location of the club is important, but I think the quality of service is the most important thing. The reason why clubs that operate to win are developing very well is because they all give top priority to what they think, provide the best values, high-end service products, and a warm atmosphere for training. Retail rents have been stubbornly high, but they are far from the peak in July 2006. The interaction between changes in the supply-demand relationship and the owner’s risk control ultimately reflects the level of rent. With the increase of consumer spending power, the club's risk index has decreased, and it is just filling in rents.
Small property rights generally show the retail industry well for high returns. Nowadays, low-cost route clubs have the advantage of inspiring more people to reach out to the retail industry to acquire stores. In the past two years, due to rental income and traffic pressure, storefront property estates with an area of ​​more than 7,000 square meters have changed their business plans and reduced the site size. In 2013, we opened a shopping mall fitness club with Lego. We will also set up more clubs of this type in the future.
Finally, I want to emphasize that the industry market is still far from saturated. The market research company Mintel Data shows that 80% of adults consider joining a health club. Today, the number of gym members is less than 20% of the population. This shows that the industry has great potential for growth. Even if there is a lot of room for development, club management should also be cautious about business expansion. It must strictly consider the rent factor and implement feasible business measures to prevent excessive development from having an adverse impact on the company's operations. The company's business model is good, and it can get investors' funds to inject. This kind of company has a lot of money.
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