Nowadays, the operation of the cabinet market has become more rational, and the sales channels will undergo profound changes. At the same time, the competition among channels will become increasingly fierce. In the next few years, the competition in the cabinet industry will develop towards competition among brands, product diversification, and multi-gradient channels.
Cabinet brand is in the knockout
Along with the improvement of living standards, consumers' consumption concepts are becoming more mature and rational, individual consumption is becoming more and more obvious, consumption initiative and selectivity are increasing, and consumers will eventually become the "masters" of the cabinet market. Under such conditions, only the cabinet companies that want to think of "God" will not be eliminated by the market. It is foreseeable who can satisfy the diversified and multi-level realistic needs and potential needs of consumers, and who can get the valuable “vote†in the hands of consumers.
With the rapid development of the cabinet industry, the first-line brand intensive market has expanded the brand influence. The second and third-line brands have made moves to speed up the expansion of the layout. Many home “big names†have begun to grab the cake market cakes, and the survival of small and medium-sized brands has become increasingly difficult. The brand has entered a fierce market "killout". Obviously, the rapid development of the Internet and the changes in the competition pattern in the cabinet market have not only brought about changes in the brand strategy of the cabinet industry, but also the way consumers purchase will usher in a new round of changes, and the innovation of marketing methods will Become a great force to promote the development of the industry.
Innovative network marketing
At present, the competition situation of the cabinet industry has shown obvious changes. At present, the competition in the cabinet industry has changed from the early large-scale expansion and investment expansion to the coordinated development of large-scale investment promotion and development benefits. Secondly, the industry is affected by the Internet, bringing about changes in consumption patterns. More involved in the mobile internet. With the unfolding of the cabinet industry marketing, many household stores have experienced a decline in the flow of stores, which has hurt and affected the expansion of the opening of major brands.
At the same time, China's cabinet companies also need to invest more energy in product independent research and development, quality control, corporate culture and brand strategy. To realize the transition from "Made in China" to "Created in China", cabinet companies can only gain a foothold in the fierce market competition by conducting independent research and development and building a strong brand.
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