The five major trends in the development of the home industry and the focus of 2019

According to the National Building Materials Home Furnishings Index in September, in September, home building materials entered the traditional consumption season. After a small rebound in the off-season in August, BHI continued to climb upwards in September. At present, with the implementation of the policy of rent-and-purchase, the housing leasing market has been rapidly expanded, and the era of stocking houses has been stimulated.

Through the floating change of the bhi index, it can be predicted that under the market opportunities brought about by the stock room era, the “supply side structural reform” and the “Belt and Road”, the development of China's home building materials industry will present five major development trends.

Trend 1: Diversified e-commerce system into a key enterprise

During the “Double 11” period last year, the brand's Tmall flagship store became the main position of the e-commerce channel, and many brands entered the “100 million clubs” because of their sales performance of over 100 million yuan.

Nowadays, more and more brands are starting to build their own e-commerce home system, and the network channel has become an important part of brand development. Not only that, the channels of big stores, engineering, decoration companies, designers and so on are becoming more and more important, and channel construction has become the key layout for the development of future home brands.

Trend 2: The development of home “big group” will become more and more common

The size of the home furnishing industry is considerable, but there are only a handful of companies that can be called “huge” in terms of individual economic size. With the acceleration of the integration of the industry, some home furnishing companies have gradually expanded their scale and involved in many fields of industry with the accumulated capital in the industry for many years. In the future development of the industry, “big groups” will become more and more common.

Enterprises intend to expand the scale of development, first of all in the industry. In addition to splitting more cakes on the market scale, the brand has gradually extended to other home-related industries to build a “big group” of home business.

Trend 3: More and more foreign capital enters the home industry

The home industry chain has long chains and many pain points, and relatively many opportunities, so it has attracted a large amount of capital from real estate, smart homes and retail platforms.

In the past two years, many real estate companies and public service companies have laid out Internet home improvement business, such as the Greenland Eslite Home created by Greenland Group and the Orange Home Decoration under Country Garden.

Capital-rich companies in the home industry are also using capital instruments to deploy a variety of businesses inside and outside the home industry. The power of capital is emerging. In addition to focusing on basic manufacturing and marketing services, capital development has become an important part of the development of the home industry.

Trend 4: More and more innovative technologies for the home industry

There is a shortage of manpower costs, shortage of marketing, design, interaction and other complex talents. Most home building materials companies are under pressure to upgrade their technology. The emergence of new technologies such as vr, 3D cloud design and smart home has also brought exciting points for innovation and upgrading in the industry.

Trend 5: The whole assembly mode is the focus of home building materials for 2019

Consumers' overall demand for “home” products has accelerated the rapid return of home furnishing products. Since 2000, from the price of flat meters to suits, to the whole package, the rapid rise of the whole packaged enterprises in the market fully illustrates the rapid growth of consumers' demand for self-contained homes.

The self-contained home mode can provide the overall decoration, furniture and soft-packing plan for the home improvement consumers. In the whole decoration process, it is only necessary to consult, confirm the design plan, pay the payment, and accept the goods to meet the consumer's design, construction and material selection. One-stop demand for purchase, logistics installation, quality inspection and acceptance.

In this way, the decoration is no longer a self-splicing process for the consumer, but a platform with a complete service.