After a lapse of three months, Red Star Macalline "marriage" Jisheng Weibang's attention has gradually subsided. At noon on the 22nd, a news about "acquisition failure", such as a bombing instant, pushed the protagonist of the incident to the wind.
It is reported that Red Star has abandoned the acquisition of JSWB due to the tight financial situation. And won the "Jishuang Weibang exclusive brand use rights" with a penalty of 500 million yuan.
Subsequently, the reporter saw the company news on the official website of the Red Star Macalline titled "Red Star Macalline won the exclusive brand use rights of JSWB", which seems to confirm the accuracy of the news. The article pointed out that after in-depth discussion, the two sides (Red Star Macalline and JSWB) reached a consensus to adjust the cooperation model from equity acquisition to brand strategic cooperation, and recently signed a brand license contract.
In addition, the article also mentioned that “according to the brand license contract signed by both parties, JSWB exclusively licensed its commercial brand to Red Star Macalline to develop new stores nationwide. Red Star Macalline will implement a dual brand strategy and develop 'Red Star Beauty’. Kailong' and 'Jisheng Weibang' home shopping malls, better serve the vast majority of home consumers in China.
As early as February 11, Red Star Macalline issued an announcement on the official WeChat that the company has confirmed the acquisition of JSWB. The two parties have signed a framework agreement and will complete all acquisitions in the near future. Subsequently, on February 12, Zhe Wenlong, chairman of Jisheng Weibang, also issued an announcement confirming the acquisition, and pointed out that all of its equity and commercial brands in Jisheng Weibang (furniture business sector) were transferred to Red Star Macalline.
Now, the cooperation model between the two sides has quietly changed. The industry analysts said that Red Star Macalline’s acquisition of JSWB was the second time that it failed. It has been pointed out that the reason for the failure is suspected to be due to the tight funding of Red Star Macalline, and Red Star may pay a huge liquidated damages for this purpose.
People familiar with Red Star Macalline and Jisheng Weibang know that as early as the end of 2009, Red Star and JSWB began to seek "deep cooperation", but terminated for "some reason." In 2014, the two companies reached a "marriage" after a lapse of four years, causing a lot of shock in the industry. Then, when everyone is still concerned about how this "marriage" should be carried out in the future, the form of "marriage" has changed, and it is impossible to make people think.
For the follow-up details of the "strategic cooperation" between Red Star Macalline and JSWB, Sohu Focus Home will continue to follow up on the report.
Red Star and JSWB Acquisition [Event Review]:
At the end of 2009, Red Star Macalline and JSWB sought "in-depth cooperation";
In January 2010, the media disclosed that the two sides will announce the acquisition news at a price of about 2.8 billion yuan. JSWB should be said that "there is something wrong, but it is not an acquisition. It is a merger and reorganization of two enterprises.
In March 2010, Zou Wenlong, chairman of Jisheng Weibang, made a public response to the “acquisition of the door†for the first time, saying that “the matter was terminated at the end of last year for 'some reason'â€.
On February 11, 2014, Red Star Macalline official WeChat announced that it wholly acquired JSWB.
On February 12, 2014, Zou Wenlong, the chairman of Jisheng Weibang, announced that all the shares and commercial brands held by Jisheng Weibang (furniture business sector) were transferred to Red Star Macalline;
On February 13, 2014, Red Star Macalline Chairman Che Jianxin issued an open letter saying that Jisheng Weibang and Red Star Macalline will be treated equally in terms of development and operation. The high-end shopping malls of JSWB will be distributed nationwide, and the home village will be in the country. development of;
On May 22, 2014, the official website of Red Star Macalline announced that the “cooperation model was adjusted from equity acquisition to brand strategic cooperation, and recently signed a brand license contractâ€.
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