How does Tong Ren Tang master the data of 1,000 stores in real time, from pharmaceutical to retail, and revitalize the century-old stores?
When it comes to the traditional Chinese medicine industry, most people will first think of the century-old shop "Tongrentang". As a long-established brand with more than 300 years of history, Tong Ren Tang started from pharmaceutical industry. With the pioneering spirit of innovation and modern management and management methods, it has now developed into a grouping across the three major areas of pharmaceutical, retail and medical services. enterprise.
In the process of the Group's transition from pharmaceutical to retail, Tongrentang Health Pharmaceutical Co., Ltd. emerged as a modern enterprise with high-tech-oriented manufacturing, logistics distribution and retail terminals. Since its establishment in 2003, the turnover of Tongrentang Health Pharmaceutical has grown from 180 million yuan to 3 billion yuan, and it has thousands of retail terminals and has become one of the three pillar companies of the group.
Intelligent management, rejuvenating machine
The rapid development of Tongrentang Health Pharmaceuticals is gratifying, but the original traditional management processes and systems have long been unable to support the current development speed and control needs. Moreover, information silos, finance, and distribution have emerged among various departments within the entire enterprise. Such business data is difficult to share, which also leads to a large number of resources can not be properly allocated; in addition, the number of retail terminals is increasing, traditional manual operations, it is difficult to effectively manage and control all terminals.
Therefore, the manager of Tong Ren Tang hopes to establish an intelligent management system supported by talents and technology, with the ERP system as the "brain" of the whole system - the intelligent control center, and the POS (Point Of Sales) system. It is embedded in various sales terminals, closely integrated with ERP, and accepts its control. It has become the “tentacity†of enterprise management and development. It completely breaks through the constraints of the traditional traditional enterprise management and operation methods, and replaces the pure manual operation process. The production, logistics and other links are coordinated in an orderly manner, which greatly improves the front-end work efficiency of retail outlets and enables the entire business to operate organically.
"ERP is the Ferrari on our management road. People who drive will not necessarily drive Ferrari, but you can't say that Lali is not good because you won't open Ferrari, but you have to learn how to open a Ferrari."
——Yu Jun, Managing Director of Tongrentang Health Pharmaceutical Co., Ltd.
Data "chain" strip, seamless docking
Tongrentang Health Pharmaceuticals understands the principle of “three-point software, seven-point implementationâ€. To this end, they chose the IBM Information Project team with extensive implementation experience as a partner. In the course of six months, the business process-oriented project implementation process has progressed very smoothly. As expected, the intelligent management and control platform - ERP system, and the control of the tentacles - the successful establishment of the POS system, opened up the key business areas of Tong Ren Tang Health Pharmaceutical: from the first-line business needs to the planned production and marketing convergence, from procurement From payment to production, from production planning to execution, from first-line goods to logistics, from terminal sales to collections.
Taking the finance department as an example, after the ERP system was launched, due to the departure from manual work, the financial personnel did not have to bury their heads to record data, but instead turned to the accuracy and validity of the data, and completed the financial management of the enterprise from accounting to management. Transformation; and, with the analysis function of the ERP system, financial work is transformed from a single-dimensional analysis record to a multi-dimensional analysis, which makes financial management more in-depth; in addition, since all data is online and integrated and shared, The integration of financial business has been realized.
At the same time, due to the high level of integration and collaboration from POS to ERP, it also realizes the end-to-end information sharing from the supply chain to the marketing chain: for example, marketing personnel can see each in real time through the ERP system. Sales terminal sales and inventory data, if they find that their inventory is insufficient, they will remind them to replenish in time; if they find that the sales of a certain product are particularly low or even zero, they will discuss with the person in charge of the store, in the end For what reason, discuss the corresponding countermeasures. The sharing of data and information not only realizes the seamless connection between various business departments, but also greatly enhances the internal management and control capabilities and modernization level of the enterprise.
Dare to be the first in the world, the model of the tree industry
The successful launch of Tongrentang Health Pharmaceutical ERP and POS projects has broken the long-term development bottleneck of the Chinese medicine industry, established a unique “smart†management system, and realized the integration and sharing of information from the supply chain to the marketing chain. Integrated operation with the business. The unified data standards, efficient data processing methods, and flexible management structure have also enhanced the core competitiveness of Tong Ren Tang Health Pharmaceuticals and injected new vitality into the enterprise.
In addition, the project also marks a substantial step towards the modern management direction of China's traditional Chinese medicine industry. It is a milestone for the industry to achieve leap-forward development and tap the greater potential to seize market opportunities.
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