Whether the floor market will pick up in 2013

After a long winter test, the hard road of the flooring industry has passed more than half. In 2013, will the home sales market such as flooring and other domestic market recover? Recently, when visiting major flooring companies, the most frequently asked question is nothing more than "How do you think about the flooring market in 2013?" The answer is surprisingly consistent. "The flooring market in 2013 will definitely improve, especially in the second half of the year. "This answer has also become a source of confidence for many flooring companies for the development of the company in 2013."

What is intriguing is that regardless of whether the boss or professional manager analyzes this conclusion, the real estate market will gradually recover in 2013, and the long-suppressed flooring market will usher in an outbreak. To this end, many companies have begun to gear up and want to share a piece of cake.

In China, the mention of the “real estate market” is a big headache. Some time ago, a TV media had invited several well-known economists in the industry to discuss "Can the housing market recover in 2013?" The final result is nothing more than "public and public, and the woman said that she is reasonable." For the "trend of the real estate market", we are still "seeing flowers in the fog, watching the moon in the water". However, for the flooring companies that have experienced two years of market winter and have suffered hard, it is inevitable that the hope of survival and development will remain on the real estate market.

With the effectiveness of the property market regulation, housing prices have gradually become reasonable. Last year, the transactions in first-hand houses showed a volatility, and the number of people buying new houses gradually increased. In 2013, the volume of new homes was booming. In January, 937 sets of high starting points were kicked off. In February, 629 sets were sold, up 29.4% year-on-year. In March, affected by the five countries, the number of new homes surged to 1109 sets, a month-on-month increase. 76.3%, an increase of 70.6%.

Marxist philosophy has said that the development of things is formed by internal and external factors, internal factors are fundamental, and external factors are conditions. Internal factors determine things, and external factors drive development. The cold and heat of the real estate market is the internal cause or the external cause for the development of a single floor enterprise? Many floor companies have not thought very clearly and thoroughly. From this point of view, many companies seem to be doing "the end of the cart before the end" when analyzing the future development of the company.

“There are companies that live very well in the cold market,” as if “the college entrance examination is hard to get a perfect score.” I hope that when the flooring company treats the flooring market in 2013, it can look at how its products, channels, markets and so on, but not just the developers and sell a few houses.

In the face of the current market environment, small and medium-sized floor enterprises must see the overall situation, and master their own development direction, take the brand line, and work hard on speed. The ship must enter a port with a large number of waves, which will inevitably affect the ship's advancement, and there will be a lot of impact, but it will always be calm, so the boat should not panic. The most important thing is to get a good rudder and not blindly panic.