At the just-concluded 10th Asia-Pacific Economic Forum, the former Boao Forum of Asia Director and Secretary General Long Yongtu interpreted the world economic trend and China's macroeconomic situation analysis. Phoenix Satellite TV's well-known host Hu Yihu talked with the designers and announced that "China is good." "Hongmu" shortlisted, no suspense, Yiwei Redwood was not only selected as the top ten credit brands in China's mahogany furniture industry, Chairman Zou Feng was elected as one of the top ten people in China's mahogany furniture industry and the top ten in China's woodcarving industry What is even more proud is that the Yiwei Fine Redwood Furniture Art Museum and the Rewarding City were selected as the top ten art museums of Chinese mahogany furniture. This is one of the first mahogany enterprises in the mahogany furniture industry to be born in the national contemporary mahogany furniture art museum. .
Yiwei Redwood can always surprise people in the mahogany classical furniture industry, and various honors are also coming. TV stations, newspapers, and well-known portals have been reporting on Yiwei Redwood. What kind of enterprise has such a great charm, has been so affirmed and recognized by the society and the media, with doubts, the reporter walked into Yiwei Redwood to explore the infinite mystery of this charming enterprise.
Yiwei Hongmu Chairman Zou Feng
First of all, the reporter walked into the factory area of ​​more than 3,000 square meters of Yiwei Redwood. The large factory area was well organized and standardized. According to Zou Feng, chairman of Yiwei Redwood, this is due to the excellent management system of the company. Yiwei Redwood divides the production workshop according to different categories of products. For example, the wood carving workshop is divided into five series: export product workshop. The round carving handicraft workshop, together with the non-genetic masters of all localities, carved the classical masterpieces workshop, used the inlaid technique to make the treasure inlay carving workshop, and introduced the Japanese advanced engraving machine to the middle-end products carving workshop of the foreign distributors. Such a huge Yiwei mahogany system has a standardized process, which guarantees a solid foundation for the products from primary manufacturing to the creation of fine art. Now Yiwei Redwood jumps out of the boutique and creates classics. To this end, Yiwei Hongmu will turn its corporate tenet into: "The classics in the finest, the precious and precious materials written in the Spring and Autumn Period. The craftsmen will show their wisdom, and the cultural heritage will push the innovation", pushing the development of Yiwei Redwood to a new realm.
For this reason, Yiwei Hongmu will launch five series of fine furniture to interpret the connotation of fine mahogany furniture. The five series are: the first series is the elegant and elegant breeze, which continues the elegant and fresh atmosphere of the Ming style home, with the elegant elements of the Ming Dynasty, highlighting the beauty of Ming style furniture. The second series is a succinct narration. It is a subtle engraving that tells a set of stories on the furniture. When watching the story, the ear sounds like a sound. This actually conveys a kind of "god." The third series is the silky taste, using silk silk carving art to describe a story full of interest, using the meticulous painting method to reflect into the product, each fluff is nuanced. The fourth series is the Beijing-style art rhyme. The traditional Beijing-style works contain the beautiful things of the ancestors. We must inherit and dig deep into the craftsmanship on the basis of the Ming and Qing furniture, which is exquisite and precise, and all the furniture can be disassembled. ——Knake furniture that can be disassembled and disassembled. The fifth series is inlaid with luxury, the story of the treasure, using the inlaid technique to make the treasure inlay, and then create luxury quality.
According to Zou Feng, Chairman of Yiwei Hongmu, the four series of furniture products in the implementation of the plan should not only be built around the characteristics of Chinese traditional classical furniture, but also beyond the shape, material, art, and The category of rhyme generalization should create the charm of the “God†and “Soul†of furniture to achieve a higher level than the current artistic value. In the workshop, the reporter saw the series of sculpt products in production. On a wooden board, there are Tang Bohu landscape paintings. After the skillful sculptor's hand, the distant mountains are vividly in sight, the layers are clear, and the artistic conception is beautiful. The reporter was amazed.
It is a series of measures of Yiwei Redwood. It is not only the front of the industry, but also the model of the industry, can truly lead the development of the industry, in order to highlight the value of the art mahogany in the industry, in order to have a certain position in the history of Chinese mahogany furniture.
When the reporter left, the big characters of Yiwei Fine Redwood Furniture Art Museum came into view, and it was particularly dazzling in the fiery sunshine. The reporter can not help but sigh, this golden signboard in the mahogany industry will certainly bring countless surprises to the mahogany industry, leaving a deep memory in the history of Chinese classical furniture.
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