On the seventh day of the first month of the first month, the first fireworks of the year 2013 in the Central Plains home market rang. The group friends of the Dahe Recreational Department (234951353) have been discussing frequently, which mall is opening the door? What good activity? There are no partners to go shopping... In order to meet the enthusiasm of many group friends and readers, the reporter started the first class in the first year of the year, and went to the store, home improvement company and building materials merchants to bring first-hand fresh information to everyone. In general, starting from the seventh day of the first month, to the beginning of the ninth and the tenth, the home market has basically been closed, and the market legend of 2013 has begun!
Home improvement "most preemptive"
Decoration - building materials - furniture. The launch of the home improvement market has always been unwilling to show weakness. The heads of many home improvement companies such as East Yilitian, Beijing Longfa, Henan Chaofan, Shanghai Meichao, and Shanghai famous artists said that the “home improvement†meal is brewing, just waiting for you.
Dong Yi Li Tian Decoration, which has published several villa forums and style trend seminars, continues the journey of 2013. Its chairman, Yang Chongli, revealed that the first event they prepared was the release of the 2013 fashion trend. Spring is coming, combined with the trend of new decoration materials in the international and domestic first-tier markets, it will be brought to you as soon as possible after the local designers have landed. In addition, the second store, “Anyang and Kaifengâ€, which entered the regional market in 2012, has a good trial operation and will officially open a service customer in 2013. Hu Zhifu, manager of the planning department, said that the activities will be launched around the end of February, and consumers can pay attention in advance.
Wang Jiantao, general manager of Henan Chaofan Decoration, said: “In addition to several major exhibitions in 2013, we continue to grasp the extraordinary core competitiveness in brand marketing, quality service and high-end design, and look forward to good results.â€
On the first day of the seventh day of work, Sun Lei, the famous chairman of Shanghai, was the first to go to the store. “I received information on customer renovation in the early morning, and the New Year’s work started. It is expected that there will be big moves before the 15th of the first month. The customer's decoration was fully launched. Some of the multi-year projects of the year ago also resumed with the return of workers at this time."
With more than ten years of old brand name, Shanghai Meichao Decoration welcomed its first customer in the sixth year. Manager Tao of the Planning Department said that in the eighth day, the customer store invitation event was launched, and the preferential plan and the newly determined upgrade projects were released. "The year has not yet passed, so now there must be certain discounts and gifts. This time, we mainly prepare four sets of furniture and free fine decoration package floor and sanitary ware upgrade."
In addition, Kang Peng, general manager of the industry's peak decoration, revealed that the focus of work in 2013 is “to fight the quality of the project and fight for environmental protectionâ€. It will be the fifth China National Environmental Protection Art Festival to convey a healthy consumption concept.
The store is "most hard"
The store is set up, the brand sings, as the master of the home circulation field, the popularity and sales of the home store is a barometer of the industry's warm and cold. Its marketing plan is the key to the consumer's reading of the event information, but also the focus of the brand's merchants on the market: how to lead the brothers to fight in 2013.
The tempting Ou Kailong home store, the pace of seeking new changes has never stopped, and has become one of the most "tossing" roles on the home stage. Introduce a professional marketing organization, and give the whole staff a big charge in the first year. Wu Dawei, its executive director, revealed that the store has made a big fuss around the price to clear up the low price discounts of household products and the hardships of consumers to bargain. In 2013, there was a large-scale investment promotion activity. It is expected to have a single store of 200,000 square meters and enter the national super-mass store camp. The East store has continued to upgrade its details and become a casual store full of experience.
Jiang Weigang, the general manager of Red Star Meikailong Zhengzhou, also revealed that the first eight days of work began, and the preparatory activities of 3.15 were started in advance. What kind of home myths will this national chain home store bring? Wait and see.
As the earliest opening store in 2013, the general manager of Zhengzhou Store, Zheng Zhiyong, took the team to the merchants for the New Year and the tour on the first day of the seventh day. “On the opening of the day, there are customers waiting for you, and the passenger flow is okay. Unlike previous years, this year's event has been going on from the beginning of the seventh month to the 17th of the first month. The 70 stores in the country are like this. The stored value is immediately Appreciation of 15%; trade-in, buy 3,000 yuan and draw 10 grams of gold bars. On March 2, the group will also launch a large-scale event, to extend the warranty period, based on the unified three-year period of the state, on the basis of Extend for two years." Yan Zhiyong revealed.
The reporter found in the seven days of Dennis in Zhengdong New District that there was no rest during the Spring Festival. The shopkeeper of a brand home life store on the first floor revealed that “the rent of more than 1,000 square meters is the highest on the first floor, but the business has been good and will continue. Spring Festival '20% off the event's event offer."
As the aircraft carrier of the local ceramic flagship store, Wuzhou Fine Ceramics City, the brand stores have also opened their doors in the eighth to the beginning of the tenth. General Manager Zhou Hongjun said that in 2013, starting in the new year, continue to bring quality products, brand services and preferential activities to the Central Plains consumers.
Single product "most toss"
In the never-ending "toss", the 2013 home furnishing competitions are extraordinary, and the martial arts are extraordinary and extraordinarily lively.
Ms. Lin, the general manager of the German Hanzun sofa, told the reporter that the pursuit of quality products by consumers has brought opportunities to enterprises that concentrate on products. As the brand is gaining popularity in the Zhengzhou market, I believe more people will like this brand. In 2013, experience is an important measure for brand launching. It is to let more people experience the sofa to find out what kind of sofa is a good sofa, rather than pursuing low prices.
Wang Feiyue, general manager of the one-meter sun door and window, said: "The market in 2013 is full of hope. Because the property market in the property market has become a demand-oriented transaction after the regulation. Although some people say that the demand for home is narrowed, it also promotes home. The store has played a more 'progressive initiative' than in previous years: as long as it has great potential in terms of products, services, formats, business models, etc., it can also be a part of the market."
Qi Xifeng, chairman of Helan Ceiling, said that while striving to pursue products, it will put the service upgrade on the agenda, and hope to start from the basics and gain deep recognition from consumers.
Yimengbao Chairman Yao Menghai has also always regarded service as the core competition for high-quality products. In 2013, the key words “normative, professional, punctual and value-added†made the service more detailed. For example, take away the domestic garbage when leaving, clean the product, and teach maintenance knowledge.
Fan Heming, general manager of Jianyi Ceramics, said that when the big environment is unfavorable, everyone is doing a trick, which is the performance of normal market competition. 2013 is still discussing new models and new formats that are more in line with the needs of consumers and merchants, in order to promote and promote The expansion of the market cake is also the best result of the industry's pleasure.
Huang Junjian, the chairman of Jiajun Ceramics, believes that boosting sales is still the brand keyword of 2013, so 2013 will continue to do a good job in products and services, carry out precise marketing, and improve consumer brand recognition.
As a senior industry insider in the Central Plains home furnishing industry, Wang Lihui, general manager of Feixiang Furniture, said that it absorbs professional furniture brands to expand into a variety of commercial brands with rich products, such as the feeling of buying homes into the three-dimensional experience hall, introducing advanced The technology allows people to see the future of their homes first, and perhaps it will be the direction that the industry should strive to improve in the future.
Yang Kai, general manager of Yitong International Home, said that 2013 will continue to tap potential in product development and marketing, in line with local consumption habits and precise services.
Yang Liming, chairman of Xinzhongyuan Ceramics, said that it will quantify and digitize the work objectives and indicators of each link, integrate all resources and marketing methods, and lock in the consumers who really need it, and accurately shake the business opportunities in the home market.
Chen Hong, the person in charge of Yazhen Furniture, revealed that the 2013 brand did not choose to develop rapidly, but continued to develop a home experience that suits different consumer groups, and strive to provide high-quality products for everyone, refine and customize. "people's lives.
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