Home textile entrepreneurs hot discussion on "three major strengths"

The year 2013 is the first year of comprehensive and in-depth implementation of the spirit of the 18th National Congress of the Communist Party of China. It is a crucial year for the implementation of the 12th Five-Year Plan for home textiles. The home textile industry is facing important opportunities and challenges.

At the recent work meeting of the Sixth Vice President of the China Household Textile Industry Association in 2013, Yang Zhaohua, president of the China Household Textile Industry Association, analyzed the current situation and development trend of the industry and proposed to expand domestic demand, stabilize exports, and promote Innovation is the three major strengths of the home textile industry in 2013. Representatives of the participating companies conducted a lively and in-depth discussion around these three major power points.

Both brand and quality

At the meeting of the vice president, Xue Weicheng, chairman of Luolai Home Textiles Co., Ltd., agreed and affirmed the "expanding domestic demand, stabilizing exports and promoting innovation". He said that as a bridge and link between enterprises and the government, the association has adhered to the concept of serving the home textile industry and enterprises, paving a very considerable development path for enterprises, and at the same time providing more and more help for enterprises. many. All along, the association is actively promoting the scientific and healthy consumption concept, and strive to guide consumption and stimulate consumption potential is an important pillar of the domestic textile market to achieve "expanding domestic demand."

Shi Changjia, Chairman of the Board of Directors of Jie Liya Textile Group Co., Ltd., also made a unique interpretation of “expanding domestic demand” and put forward the idea of ​​“managing its own enterprises and products and protecting its own industries and associations”. Shi Changjia said "Catch the brand, not only to grasp the brand, but also to do quality, protect the interests of consumers, guide the market, cultivate the market, and then protect the association and protect the market." He said that enterprises should start from their own, pay attention to the shaping of the brand and The improvement of product quality and the deep exploration of the domestic consumption potential of home textiles.

Zhu Weiqiang, secretary of Xucun Town, Haining City, also agreed to improve product quality and brand building as the fundamental driving force for expanding domestic demand. When talking about the inner relationship between the sofa and the sofa brand, he said that the sofa cloth is in the state of following the sofa. Consumers pay more attention to the brand of the sofa when purchasing, and rarely mention the sofa. The brand of cloth. Faced with the development bottleneck of the industry, sofa cloth enterprises need to establish a brand image, and transformation and upgrading are imminent. At the same time, Zhu Weiqiang also talked about the printing and dyeing industry that consumers are "talking about the tiger". He said that improving product quality and strict quality control are the cornerstones for increasing consumption and expanding domestic demand.

The meeting also summarized the export situation of the home textile industry in January this year: in January 2013, home textile exports reached US$3.3 billion, a year-on-year increase of 12%. While affirming this achievement, the participants expressed that “stable export” will be an important means to maintain the long-term development of the entire home textile industry. To achieve "stable export", we must actively explore the international market and diversify and resolve market risks. Of course, excellent brand and product quality are still indispensable conditions for winning foreign markets.

Channels and cross-border peers

Focusing on the "innovation", at the meeting, Weng Hesheng, the general manager of Shanghai Leading Home Textiles Co., Ltd. put forward the idea of ​​"cross-border cooperation, opening up new channels" and "designing the market with design and design as a breakthrough". At the same time, he also analyzed the relationship between the position and cost of e-commerce in the home textile industry. Weng Hesheng said that under the strong impact of e-commerce, physical sales are not optimistic. How to optimize channels and bring more benefits to the terminal has become an urgent problem for home textile brands.

The channel is the most connected link with the terminal and plays a vital role in the development of the brand. As pressures such as rising costs and rising rents are highlighted, competition in traditional channels is becoming more brutal. When traditional channels encounter lows, sales in emerging channel markets showed a rapid increase. The power of e-commerce is self-evident for the home textile industry. According to statistics, in 2012, Taobao platform sold 13.1 billion yuan of home textiles, an increase of 102.2% compared with 2011. This shows a new business situation, but also brings more opportunities and possibilities for the channel layout and integration of home textile brands. In the future, when building a channel, home textile brands must face up to the rise of online consumer power and consider the changes in consumer trends. Therefore, enterprises should change their development ideas and break the long-standing scattered and single sales model of the home textile industry, mainly department stores, supermarkets, professional markets and specialty stores, and strive to create a new procurement model for consumers and promote the development of the industry.

Chen Bingxin, director of the Economic Development Bureau of Yuhang District of Hangzhou, said that in addition to opening up new channels, cross-border cooperation is also the most effective way for the home textile industry to broaden its development. Around the three major strengths, Chen Bingxin also put forward the "demand for innovation" and the importance of domestic demand. He advocated the industry philosophy of “making a piece of cloth together and supporting a whole day” and practicing the new trend of industry development. Chen Bingxin said: "What we need is a planner, the script is well planned, and we are the decomposing action of martial arts." One word profoundly shows that enterprises and associations jointly guide the concept of scientific consumption, improve the innovation ability of enterprises, and promote the improvement of industrial technology. The determination to improve the design and quality of home textiles is our responsibility.

The home textile industry is a very vital industry in the entire textile industry chain. It has achieved remarkable results in the past few months, and the road ahead is still very long. The home textile industry has a long way to go. At this session, Yang Zhaohua expressed with confidence that although the market competition environment is becoming more and more fierce, as long as the confidence is strong and the pace is taken, the potential of “home textile” will be fully explored and erupted, and the home textile industry will be released in the future. Splendid.

Source: China Textile News