Determine the total color tone
The overall sense of packaging color is gorgeous or simple, depending on the total color of the packaging color.
The total color tone is directly reflected on a basic color attribute of hue, lightness, and purity. Such as Ming tune, dark high, fresh tune, gray tune, cold tune, emphasis, weak tune, soft training, hard tune, readjustment and so on.
Area factor
In addition to hue, lightness, and purity, the size of the color area is an important factor that directly affects hue. Color matching first considers the arrangement of large-area colors, and large-area colors have long-distance visual effects in packaging displays. In addition, when the contrast between the two colors is too strong, the area of ​​one of the colors can be enlarged or reduced without changing the hue, purity, and brightness, and the adjustment can be performed.
Visibility
The visibility is the clarity of the color hierarchy. Good visibility is very important in visual communication design such as packaging and advertising. On the one hand, viewing the degree of eye color itself, on the other hand, we must look at the contrast between colors. The principle and method are also introduced in detail in the advertising design. Reference can be made to its contents for the color design of packaging and decorating.
Accent color
The accent color is the key color in the total color tone, and is the color used in combination with the area factor and the visibility. It is generally required that the brightness and the degree of constitution are higher than the surrounding colors, and the area should be smaller than the surrounding colors, otherwise the emphasis cannot be achieved.
Interval color
Interval coloring refers to the use of another color, such as spacing or sharing, between adjacent and contrasting colors, which can enhance coordination and reduce contrast. The interval color itself is mainly neutral black, white, grey, gold, and silver. If a colored interval is used, it is required that the interval color and the separated color have large differences in hue, lightness, and purity.
Gradation
Gradient is a gradual change of color, hue, lightness, purity can be used for gradient changes. Gradient color has a harmonious and rich color effect, and is used more in the color processing of packaging.
Contrasting colors
Contrast color is different from accent color, which is the color with similar area and hue contrast. This kind of color has a strong visual effect and is therefore advertising.
Symbol color
This is a conceptual color that does not directly imitate the color characteristics of the contents, but also serves as a concept based on the common understanding of the consumers. Mainly used for the performance of certain spiritual attributes of a product or the performance of a certain brand of ideas. Such as the packaging of Chinese cigarettes choose to symbolize the color of the Chinese nation - red.
Logo color
The color of the logo mentioned here is not the color of the trademark, but the color used to distinguish the packaging of different kinds or similar products of different varieties. For example, different colors are used to distinguish the packaging colors of different components of the same brand of household chemicals. In processing, the area, shape and position should be changed.
Auxiliary color
This is an opposite color to the accent color, and it is an auxiliary color method for the effect of the total color tone or the accent color to enhance the tone level and obtain a rich color effect. In the design process, we must be careful not to distract our guests and not blindly abuse them.
The world's first lipstick was discovered in the Sumerian city of Ur about five thousand years ago.
The ancient Egyptians would use black, orange, and purple lipsticks; in ancient Rome, a lipstick called Fucus was made of purple-red mercury-containing plant dye and red wine sediment.
Guerlain of France introduced tube lipsticks to the United States, mainly for a small number of nobles. The first metal tube lipsticks were produced by Maurice Levy and Skorwell Manufacturing Company in Waterbury, Connecticut, USA. and the Scovil Manufacturing Company) was manufactured in 1915 and is a popular product.
Lipstick development trend
In recent years, the use of various pearlescent powders and processed pigments has made lipsticks more diversified and more comfortable in texture. Similar to the development trend of other types of beauty cosmetics, lipsticks continue to maintain the focus on beauty; taking into account the functions of moisturizing, nourishing and sun protection.
Precautions
Keep the lipstick at room temperature and avoid high temperature in the storage place. The lipstick can be stored for three years before it is opened, and the shelf life is shortened to one to two years due to the contact with oxygen after it is opened. When the color of lipstick changes or emits a peculiar smell, stop using it.
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Matte Lipstick,Velvet Lipstick,Highly Pigmented Lipstick,Creamy Lipstick
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