“The golden scales are the things in the pool, and they turn into dragons in the face of a situation!†The two poems in the “Fengyun†are used to describe the status quo of the bill printing market, which is indeed irrelevant. Recently, the renewal of the technology of the ticket printing industry, and the subsequent appearance of new products and competitions, are indeed overwhelming. The EPSON company, which has been a leader in the field of dot matrix printers, has been praised by industry users when it introduced the LQ670K+ push-pull ticket printer. It has also launched a new generation of products designed specifically for Chinese users LQ-680K/LQ-680Kpro. This undoubtedly brought another storm to the already unsteady bill printing market. How can the flat push note printer market make famous manufacturers so popular? Let us analyze it.
The dot matrix printer is the first printer to enter the market, but it is also an irreplaceable printer. Although it can't compare with ink jet or laser printer in the visual effect of printing, the latter two can't replace the dot matrix printer to do many things that only it can do. Push-pull printers are particularly noticeable at this point. Because of this, push-pull ticket printers have continuously opened up a wide range of applications and become the necessary output devices for the daily work of many industries. Bank passbooks, vouchers, various billing documents, and bill of exchange printing for public services in the domestic banks; postal savings, parcels, money orders, EMS shipments for the post and telecommunications industry; printing of tax registration certificates for the tax industry; printing of corporate value-added tax invoices; public security The department's portal prints; the securities department's securities registration certificate prints; the insurance industry's insurance policy prints, etc., all see the figure of the flat push note printer.
The vast industry user market has promoted the rapid development of flat push note printers after 1997. In 1998, due to delays in procurement delays caused by government agency reforms, the development speed of flat push note printers market began to flatten. In 1999, the reform of the government agencies was basically completed, and the flat push ticket printer market regained its vitality. The annual sales amounted to 253,000 units.
In 2000, the “Gold Tax Project†implemented by the state implemented the anti-counterfeiting tax control system project in five provinces and four cities in advance, which made a strong response in the ticket printer market. According to the report of CCID, the sales volume of push-pull printers in 2000 increased to 320,000. station. In 2001, the large-scale development of the western region of the country has been in full swing into the deployment and implementation stage. A large amount of capital investment and preferential policies of the country have enabled the economy of nine provinces in the central and western regions to gradually develop, thus forming a new potential market. This will in turn further The development of the demand for the printer market in the central and western regions has also injected new vitality into the flat push note printer market.
The market profit implied by the potential market is so huge that it will inevitably lead to fierce competition in the flat push ticket printer market. At present, the domestic push-pull paper printer market is basically occupied by several companies such as EPSON, STAR, OKI and Fujitsu. EPSON's LQ-670K won the market at a price suitable for customers when it was first introduced, and subsequently launched the LQ670K+ on the basis of this. Its performance and price are adjusted accordingly for customers. After the listing, the market responds strongly. . In addition, some domestic manufacturers that have produced printers by OEM have also entered the competition in the flat push ticket printer market. Currently, mid-range bill printers include EPSON's LQ-680K/LQ-680Kpro and STAR's AR6400.
In the competitive landscape of the flat push note printer market, every step taken by the manufacturers may lead to a reshuffle of the entire market. The key to how to take this move is the market positioning of the new product and the guiding concept behind it. The blueprint for creating "China God" should be the reason why this EPSON company successfully launched LQ680K/LQ680Kpro and achieved greater market effect.
First of all, after the successful launch of the LQ-670K+, EPSON Corporation immediately began extensive investigation and summary of user usage, such as the user's usage habits, the size of the Chinese character library, the requirements for copying capabilities, and the printing speed. The developers have visited banking, postal services, taxation, hospitals and other window industries to understand the use of bill printers in China's major industries. Only when you are really close to the user can you understand the voice of the user. This is the fundamental reason why LQ-680K/LQ680KPro is praised by users.
Second, EPSON has made new improvements in product performance. The LQ-680K/LQ-680Kpro has been greatly improved with respect to printing speeds that people are more concerned about. In the ultra-high speed mode of 10 cpi, the highest English printing speed is up to 413cps, and the Chinese printing speed is up to 206cps (ultra-high speed 6.7cpi). Improve the efficiency of industry users.
The LQ-680K/LQ-680Kpro further enhances its copying capabilities, achieving 1+5 copies in normal conditions and 1+6 copies in powerful prints. The maximum paper thickness is increased to 0.84mm, which greatly enhances copying and paper handling functions.
At the same time, the LQ-680K/LQ-680Kpro ticket printer adopts the ECO energy-saving printhead, and at the same time, it has increased the life of the printing needle by an amazing 400 million times (twice that of similar products), and it also resulted in an average total of The failure time reaches 10,000 hours. In addition, LQ-680K/LQ-680Kpro flat push ticket printer adopts right-hand operation panel design according to Chinese users' habits. In order to meet the demand for large-capacity Chinese characters when printing difficult personal names and place names, the LQ-680K/LQ-680Kpro uses the GB18030 large font, with up to 21,000 Chinese characters and more than 6,000 minority characters, for a total of 27,000 characters. Expand the Chinese character printing function. With the LQ-680K/LQ-680Kpro, a flat-picked note printer that exceeds many of the best features in the market, EPSON still positions it in the mid-market. Compared with other products of the same grade, it has a better price/performance ratio, which will bring a strong market competitiveness for the LQ-680K/LQ-680Kpro. It can be seen that EPSON's move is indeed a detailed and careful consideration.
Through the above analysis, it is not difficult for us to see that EPSON has bred the ticket printer LQ-680K/LQ-680Kpro for the blueprint of “China God†through its performance innovation, and firmly grasped the needs of users before it finally acquired. The expected market effect has made a good move in the bill printing market competition. It can be said that the introduction of the LQ-680K/LQ-680Kpro to the bill printing market has created a new standard for the bill printer industry. This is also a product design, market research, market positioning and service for the bill printing industry. The idea has provided a successful reference, and the unquiet note printing market will usher in a new day. (Text)
The dot matrix printer is the first printer to enter the market, but it is also an irreplaceable printer. Although it can't compare with ink jet or laser printer in the visual effect of printing, the latter two can't replace the dot matrix printer to do many things that only it can do. Push-pull printers are particularly noticeable at this point. Because of this, push-pull ticket printers have continuously opened up a wide range of applications and become the necessary output devices for the daily work of many industries. Bank passbooks, vouchers, various billing documents, and bill of exchange printing for public services in the domestic banks; postal savings, parcels, money orders, EMS shipments for the post and telecommunications industry; printing of tax registration certificates for the tax industry; printing of corporate value-added tax invoices; public security The department's portal prints; the securities department's securities registration certificate prints; the insurance industry's insurance policy prints, etc., all see the figure of the flat push note printer.
The vast industry user market has promoted the rapid development of flat push note printers after 1997. In 1998, due to delays in procurement delays caused by government agency reforms, the development speed of flat push note printers market began to flatten. In 1999, the reform of the government agencies was basically completed, and the flat push ticket printer market regained its vitality. The annual sales amounted to 253,000 units.
In 2000, the “Gold Tax Project†implemented by the state implemented the anti-counterfeiting tax control system project in five provinces and four cities in advance, which made a strong response in the ticket printer market. According to the report of CCID, the sales volume of push-pull printers in 2000 increased to 320,000. station. In 2001, the large-scale development of the western region of the country has been in full swing into the deployment and implementation stage. A large amount of capital investment and preferential policies of the country have enabled the economy of nine provinces in the central and western regions to gradually develop, thus forming a new potential market. This will in turn further The development of the demand for the printer market in the central and western regions has also injected new vitality into the flat push note printer market.
The market profit implied by the potential market is so huge that it will inevitably lead to fierce competition in the flat push ticket printer market. At present, the domestic push-pull paper printer market is basically occupied by several companies such as EPSON, STAR, OKI and Fujitsu. EPSON's LQ-670K won the market at a price suitable for customers when it was first introduced, and subsequently launched the LQ670K+ on the basis of this. Its performance and price are adjusted accordingly for customers. After the listing, the market responds strongly. . In addition, some domestic manufacturers that have produced printers by OEM have also entered the competition in the flat push ticket printer market. Currently, mid-range bill printers include EPSON's LQ-680K/LQ-680Kpro and STAR's AR6400.
In the competitive landscape of the flat push note printer market, every step taken by the manufacturers may lead to a reshuffle of the entire market. The key to how to take this move is the market positioning of the new product and the guiding concept behind it. The blueprint for creating "China God" should be the reason why this EPSON company successfully launched LQ680K/LQ680Kpro and achieved greater market effect.
First of all, after the successful launch of the LQ-670K+, EPSON Corporation immediately began extensive investigation and summary of user usage, such as the user's usage habits, the size of the Chinese character library, the requirements for copying capabilities, and the printing speed. The developers have visited banking, postal services, taxation, hospitals and other window industries to understand the use of bill printers in China's major industries. Only when you are really close to the user can you understand the voice of the user. This is the fundamental reason why LQ-680K/LQ680KPro is praised by users.
Second, EPSON has made new improvements in product performance. The LQ-680K/LQ-680Kpro has been greatly improved with respect to printing speeds that people are more concerned about. In the ultra-high speed mode of 10 cpi, the highest English printing speed is up to 413cps, and the Chinese printing speed is up to 206cps (ultra-high speed 6.7cpi). Improve the efficiency of industry users.
The LQ-680K/LQ-680Kpro further enhances its copying capabilities, achieving 1+5 copies in normal conditions and 1+6 copies in powerful prints. The maximum paper thickness is increased to 0.84mm, which greatly enhances copying and paper handling functions.
At the same time, the LQ-680K/LQ-680Kpro ticket printer adopts the ECO energy-saving printhead, and at the same time, it has increased the life of the printing needle by an amazing 400 million times (twice that of similar products), and it also resulted in an average total of The failure time reaches 10,000 hours. In addition, LQ-680K/LQ-680Kpro flat push ticket printer adopts right-hand operation panel design according to Chinese users' habits. In order to meet the demand for large-capacity Chinese characters when printing difficult personal names and place names, the LQ-680K/LQ-680Kpro uses the GB18030 large font, with up to 21,000 Chinese characters and more than 6,000 minority characters, for a total of 27,000 characters. Expand the Chinese character printing function. With the LQ-680K/LQ-680Kpro, a flat-picked note printer that exceeds many of the best features in the market, EPSON still positions it in the mid-market. Compared with other products of the same grade, it has a better price/performance ratio, which will bring a strong market competitiveness for the LQ-680K/LQ-680Kpro. It can be seen that EPSON's move is indeed a detailed and careful consideration.
Through the above analysis, it is not difficult for us to see that EPSON has bred the ticket printer LQ-680K/LQ-680Kpro for the blueprint of “China God†through its performance innovation, and firmly grasped the needs of users before it finally acquired. The expected market effect has made a good move in the bill printing market competition. It can be said that the introduction of the LQ-680K/LQ-680Kpro to the bill printing market has created a new standard for the bill printer industry. This is also a product design, market research, market positioning and service for the bill printing industry. The idea has provided a successful reference, and the unquiet note printing market will usher in a new day. (Text)
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