Carton packaging and decorating color design

The color design of cartons' packaging and decorating is based on graphics, text, and muscles. Not only does it require beauty and generosity, it also satisfies people's aesthetic requirements, and it must coordinate with people's psychological feelings to highly coordinate equipment consumables. Color design mainly considers the following aspects:

Color tones

The hue is the total tendency and total sentiment of the color arrangement on the screen. It is the main color of a group of colors, and it occupies the absolute superior printing technology in the full screen. Packaging requires a visual standout on a long-distance shelf to convey product information, which requires a strong sense of color to match the printing market. Therefore, the key to packaging color design is the color design equipment supplies. The hue design requirements are consistent with the main functions of the product. For example, cool packaging for red packets, orange notes, etc. is preferred for gift packaging. The tone design requirements and times, different regions, and different nationalities are all united in the color of the taboos. We must be able to adapt to this change and follow the trend of the times. For example, people in the Islamic region like to avoid the use of green yellow; the Tibetans use white as their honorable color. With light yellow, green; Manchu people love yellow, purple, red, blue and avoid using white materials and other materials. Tonal design should fully consider these traditional habits, so that products can be welcomed. For export goods, packaging design can only respect the custom printing market of other countries or countries.

2. Color contrast

In the twelve-hue circle, the colors of the two mutually opposite tops are called contrasting colors, and the hue and lightness difference is the greatest, leaving a vivid and strong contrast feeling printing tool. Color can only correctly express the image-printing alliance through comparison. The comparison mainly includes the following three aspects: The comparison of brightness includes the comparison of the hue of the same hue and different hue, and it is necessary to compare them repeatedly in order to accurately express the central part of China. Brightness contrast can enhance the brightness, the stronger the contrast, the clearer the visual effect, and the more blurred the visual effect is, the more the market is printed. Purity contrast in the same hue, the higher the purity, the more vivid, the lower the purity, the more muddy Central China. Purity contrast can strengthen the sense of richness of the printing alliance. Color contrast This is the color shift caused by the difference in hue when two or more colors are juxtaposed or alternately changed, and can be divided into color contrast, complementary color contrast, and cold and warm contrast printing tools. In the design of color contrast, the contrast should be just right, so that the screen is gorgeous but not boring, but not floating, resulting in a harmonious and harmonious beauty of the middle printing.

3. The harmony of color

On a twelve-hue ring, two similar colors are called harmonic color printing tools. The color harmony gives the impression of an implicit, rich, elegant, pleasant and comfortable printing alliance. The main methods of reconciliation are:

The same kind of hue refers to the color with the same color and different brightness, such as light green, bright green, dark green with light red red, dark red with the printing alliance. Approximate hue refers to the combination of different colors that contain common components, such as orange, vermilion, and yellow, all of which contain yellow components. It is easy to coordinate printing technologies together.

4. The rhythm of color

The rhythm is an important factor that constitutes the sense of form of the picture, and it is reflected in the picture with many changes, such as strength and weakness, size, light and darkness, rigidity and softness, height and weakness, and actuality. These two contradictory changes are not simple repetitions, but are instead. Various forms of rhythmic movements, which are both repetitive and developmental, restrict each other and push each other forward, reflecting the natural harmonious printing market. From the screen effect, there are fierce, smooth, happy, and melancholy printing tools. A variety of different colors, in order to reflect the same theme to form an organic whole, integrated in the rhythm of rhythm equipment consumables. In color relations, contrast is the factor of change, and reconciliation is a unified factor printing technology. The basic requirement for packaging color design is to handle the relationship between change and unity, to seek change in unity, and to seek unity in the course of change. The two complement each other into printing technology. At the same time, the color effect of packaging does not lie in the use of color. The key lies in the choice and cooperation of colors. The use of colors is too easy to produce a messy “flower” feeling, and it appears tacky and printed in the middle.