Packaging is the first salesperson of the product. Must be able to leave a deep impression on the first vision. And can stand out in many competitive products. Shelf display effect must be able to reflect the continuous two-way continuous effect in the horizontal direction. At the same time, it can form a distinctive personality identification pattern in the vertical direction, and constantly repeat and strengthen, constantly attracting consumers' attention. "Package design is not a general graphic design."
Packaging, as an indispensable means of linking human production and life, develops synchronously with human civilization. In different historical periods, the functional meaning of packaging is not the same. However, packaging can never be separated from the basic functions of using certain materials and containers, wrapping, binding, containing, protecting contents, and conveying information.
Graphic design is the design of specific information content, through visual elements such as text, graphics, colors, etc., expressed in the same plane by artistic means. For example, various posters, newspapers and periodicals advertisements, street sign advertising designs, books, product samples, corporate image brochures, etc., cover and interior page graphic design are typical graphic designs. At the same time, graphic design can be extended to the visual communication design of more things such as commodity packaging, and its application range is extremely wide. However, everything has its own specific relative limitations. Regardless of the area of ​​application, graphic design is based on visual communication and the effects of aesthetic arts. It disseminates specific content information in the visual arts as much as possible. For the goal.
The main object of graphic design research is: designing the text, graphics, colors, and its composition and presentation methods under the specific application environment conditions. That is, using the concept of dynamic research to understand graphic design, no matter where it is transferred to graphic design, or it will never change - based on visual art design.
The most important aspect of graphic design and packaging design is the visual communication design part of packaging. The general domestic practice is called packaging and decorating design, which uses graphics, text, color and modeling to convey product information through artistic means. Packaging and decoration as an important aspect of the overall package design, through the packaging design of the material, modeling, structure, visual communication design of the entire process, but also not exactly equal to the graphic design.
The so-called packaging graphic design, in the past generally known as packaging design, that is, the packaging surface text, graphics, color design. It is just an indispensable part of the visual design of the packaging. Obviously, using the concept of graphic design for packaging design evaluation and teaching, only stays in the visual design of the packaging surface, and has not yet penetrated into the overall systematic design of the inner protection and convenience functions of the packaging.
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