Five levels of quality packaging design control (on)

The quality of a piece of packaging is not only the mastery of beauty, but should be examined from the following five levels: visual performance, packaging material application, production production, cost control, and access management.

Visual performance

When entering the visual planning formally, the elements on the packaging are the brand, product name, taste, capacity, and so on. Some items have logic to follow and cannot be expressed in the designer's creative ideas. If the business owner does not clarify in advance, the design Teachers should also proceed according to logical deductions.

Maintain the brand image: Some design elements are the assets of the brand, and designers cannot change or give up. For example, the yellow color block on Lipton yellow card black tea packaging, which extends to Tetra Pak and ice tea packaging, also retains the impression of yellow color blocks, and even Lipton Coffee has inherited a consistent brand image.

Product Name: The highlighting of the product name allows consumers to see at a glance.

(flavors, items...): Connects with the concept of color management and uses established impressions as planning principles. If purple represents the taste of grapes and red represents the taste of strawberries, designers will never violate the established rules to confuse consumers' cognition.

Color: related to product attributes. For example, fruit juice packaging uses strong, bright colors; baby products use pink colors... and other color schemes.

Accurate performance claims: Product packaging can be expressed in a functional or emotional manner. For example, medicines or high-priced goods use more rational appeals to convey the function and texture of goods; emotional appeals are mostly used for low prices; display effects: Stores are a long and short battlefield for various brands. How to stand out on the shelves is also a big design. Consider.

If each design element on the package is large and clear, it will appear cluttered, lacking in hierarchy, and unfocused. Therefore, designers must clearly grasp a visual focus when they are creating, and they can truly demonstrate the “key point” of product appeal.

Packaging material application

Designers can make a fuss when they think about creative ideas, but they formally propose the possibility of implementing them. Different product attributes, the requirements for packaging materials are not the same. Therefore, the selection of packaging materials is within the scope of design considerations.

Material: In order to ensure the stable quality of the products, the selection of materials is also the key. For example, KOP fresh-keeping packaging materials are used for flower and fruit tea or tea products. In addition, in order to ensure the integrity of the product in this process, the choice of packaging materials should be considered. For example, the egg packaging, its buffer protection needs is absolutely the first element of the packaging design function.

Size, capacity: refers to the size of the packaging material and bearing restrictions.

Create a special structure: In order to seek more refined products in the packaging industry, many companies in foreign countries are working hard to develop new packaging materials or new structures. If Tetra Pak developed the Tetra Pak structure packaging, consumers were deeply impressed with it and the market was also ignited.

Physical properties of packaging materials: The chemical properties of packaging materials are used to solve the problems of commodity preservation, and the principle of thermal expansion and contraction of packaging materials should also be noted. For example, full-body sausages are packed with nitrogen to preserve the freshness; ice cream is coated with a shrink wrap, which replaces the traditional non-environmentally friendly styrofoam boxes.

Production production

The production method can determine the packaging method depending on the quantity.

Small quantification: If the product is a high-price, fine-quality product, and the quantity of production is small, the cost ratio of package production can be slightly increased. Therefore, if the design of a complex structure of the packaging can enhance the sense of value of the product, customers can also recommend the adoption.

Quantification: There is a large demand for general consumer goods. In order to achieve rapid production, the cost or structural complexity of packaging materials should also be reduced. (to be continued)