Time came to mid-December. For the furniture market, the promotion tide at the end of the year has reached an increasingly fierce state. Traditional price reduction and other promotional methods have been staged recently, and new promotion methods for joint operations have also been launched recently. Industry insiders predict that the furniture market will be relatively concentrated in the next two weeks.
Traditional promotions are in full swing
As a traditional means of promotion, prices still have a certain position. Last weekend, the three major furniture stores in Huizhou furniture market, Aegean home, Jindian furniture, and Tianzhi home, all carried out different levels of profit-making promotions.
Aegean home began its 3rd anniversary celebration on December 1st and is expected to last until January 8. During the event, all customers who enter the store will receive a gift; in addition, pure solid wood British style, neo-classical style, modern soft bed series and many other products are sold at direct prices; and exquisite bedding, Wal-Mart shopping card, 3 Activities such as the gift of Yuanhaishen mattresses are very attractive. The event achieved significant results over the weekend, with significant increases in traffic and volume.
The Jindian Furniture Plaza, located on the 3rd floor of the city's Wanzhuang City, launched a luxury and rare model on Saturday, giving zero profit to new and old customers. The sales volume during the event was good, and the traffic volume increased significantly from the weekdays. The event will end today.
Tianzhi Home, located in Jiangbei City, launched the “Mei Huilai†promotion on Saturday. When you purchase furniture, you can participate in the lucky drawback event, 100% winning, and the highest return turnover is 28%. On the afternoon of December 12, the author saw in the mall that Mr. Chen had a “15%†cash back prize at the checkout counter after selecting the furniture, which is equivalent to a 15% discount on the purchased furniture. Mr. Chen’s luck was good.
According to industry analysts, customers with rigid needs want to complete the major items of furniture before the end of the year, so the number of people who buy furniture will increase significantly. There are many furniture stores, and if you want to attract customers, you have to launch a price reduction and other promotional means.
Holding a furniture exhibition in the real estate
Different from the traditional promotion methods, the Yuedong International Furniture Expo Center, which has not yet officially opened, has adopted the most innovative promotion method in the current furniture market – jointly launching furniture exhibitions with high-end real estate.
On Friday, the first stop of the Yuedong International Furniture Expo Center furniture tour exhibition was opened in Country Garden, Country Garden, Huiyang District. The industry believes that Yuedong International Furniture Expo Center has teamed up with Country Garden Shanhe City to launch a furniture exhibition, attracting dozens of domestic furniture first-line brands including Zhihua Shi, Mousse, Kumar, Guotai Redwood, Sunshine Yaju, Duke Duke. Putting the furniture directly in front of the consumer's home will give the industry a new example of success.
Furniture malls join forces to launch trade fairs
In the downturn of the furniture market, there are more than one company seeking to break through. The next weekend, there will be three major furniture malls to jointly launch trade fairs.
As the city's well-known 3 major furniture shopping malls, Songda Home Plaza, Huatai Shunde Furniture Wholesale Plaza, and Lianda Home Plaza, will hold the first large-scale furniture mall joint fair in Huizhou from December 16th to 18th. The three major furniture malls in the exhibition will jointly bring together the first-line furniture brand, Fengfeng, and tens of thousands of fashion furniture, which will be sold at an unprecedented scale and strength.
It is understood that the three major furniture malls jointly launched a large-scale trade fair, which is the first time after the PK of the brand, service and price during the National Day of the three major furniture stores. The responsible persons of the three major furniture stores all said that competition is the driving force for progress, and the joint efforts are also a good opportunity for mutual learning. I hope that through this activity, the three major furniture stores will be further enhanced in terms of brand, quality and service. Strong, more attractive to consumers.
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