Improve the core competitiveness of Chinese packaging companies

The success of China's accession to the WTO and the gradual and all-round opening up of the market will push the Chinese packaging industry to a greater extent and a deeper level of international and domestic complex competition. On the one hand, the competition among domestic packaging companies will further intensify. On the other hand, all packaging companies in China will all face strong competitors from foreign packaging companies. The rules of market competition are also the survival of the fittest and the winners take all the food. It has been one year since China's accession to the WTO. Foreign packaging enterprise groups will accelerate the pace of entering the Chinese market. Imported packaging materials and packaging products will also occupy more of the Chinese market. In the world packaging industry competition, the strength of China's packaging industry to participate in competition can be said to be still quite weak. Domestic packaging companies, if they still rely on traditional competitive methods to participate in competition, are obviously hard to win the battle in this competitive landscape. Foreign packaging enterprise groups will not rely on advertising and price cuts to promote sales as domestic packaging companies do. war.
What does China's packaging industry rely on in order to win a lasting competitive advantage? How to improve your core competitiveness? This issue deserves serious consideration from the Chinese packaging industry. Chinese packaging companies must seize the limited transition period after China's accession to the WTO, seize the favorable opportunity for the world packaging industry to adjust, accelerate development, strengthen itself, and enhance the ability to regulate competition; while actively participating in market competition, they must strengthen cooperation with each other. Development will form a new pattern of "competition and cooperation" that is both competitive and cooperative. Through competition and cooperation, a large enterprise group that has strong competitiveness and cross-regional, cross-industry, cross-ownership, and multinational operations will be able to truly compete with foreign packaging companies. In this case, Chinese packaging companies must surpass competition and choose their own "runway" to complete beyond.
First, what is beyond competition?
The word “competition” comes from Latin, meaning “to find someone else’s contention” and chooses to race with others. Competitors and opponents race on the same runway. "Beyond competition" means that competitors choose their own runway and "beyond others." Competition is for survival. The packaging company's competitive goal is development, not just for survival. It is to seize the opportunities brought by the accession to the WTO and successfully face the challenges instead of passively coping with the challenges. If the goal of competition is to survive, then this competition must be passive competition. If the company only survives, it will be difficult to develop and eventually it will be difficult to survive. Surpassing competition is an effective way for Chinese packaging companies to achieve sustainable development and enhance their core competitiveness. The connotation beyond the competition is mainly manifested in the following aspects:
1. Beyond competition is seeking a new breakthrough instead of maintaining the status quo. Seeking a breakthrough reflects the concept of development. If you don't break it, you will break it and you will be standing there. Maintaining the status quo means stagnating. Stalled, the company's behavior can not adapt to changing market conditions, the final result is that companies are eliminated by the market. In the dynamic market competition pattern, the comparison of the strengths of various city competition subjects will change. Some packaging companies think that they have a large share in the market and think that it is enough to maintain the status quo. This kind of thinking that is not in good times is very important. dangerous.
2. Beyond competition does not blindly increase efficiency, but focuses on effectiveness and flexibility, and efficiency is achieved through effectiveness. The problem of effectiveness is how companies continuously improve their operations and management and improve their business goals, rather than pursuing high-efficiency output. If products do not sell well, they cannot lead the market, quality is better, and high output is also of inefficient quality and quantity. After China's entry into the WTO, the competition within the Chinese packaging industry requires all packaging companies to seek development in accordance with corporatized operations. You can improve competitiveness and gain extraordinary benefits by reducing costs, developing new products, opening up new markets, and responding quickly to changes in market demand.
3. Beyond competition emphasizes reform, not just the problem itself. In order to enhance the competitiveness of packaging companies, business managers usually study the problems in the management of the company. Solving problems and correcting mistakes are not wrong and are needed. The problem is that when the problems of the company are solved, the company only returns to the original situation and does not achieve the goal of enhancing competitiveness. What goes beyond competition is to seek new ways and new methods, “wear new shoes, take new paths” instead of “repairing” or “walking the old road with new shoes”, only solving the problems in the development process. In other words, it is necessary to change concepts, change the way of thinking, and reform the work process itself.
From the current situation of the development of China's packaging industry, the competitive pressures faced by domestic packaging companies are even heavier: First, the small scale of packaging companies and the low degree of industrial concentration have led to the overall size of enterprises being too small to achieve economies of scale. There are too few packaging enterprises with economies of scale to achieve scale operations. They have not yet formed a large group of companies that are trans-regional, cross-industry, cross-ownership, and multinational. This undoubtedly increases the domestic market share of the packaging industry. Risks and difficulties in the development of international markets; Second, there are few varieties of packaging products, poor quality, high cost, low technical content, and in particular lack of their own proprietary intellectual property packaging technologies and products. Today, after having joined the WTO, many export commodities have encountered non-tariff technical barriers, such as technical standards, environmental standards, technical regulations, and environmental labels, which have been formulated by some developed countries, affecting the packaging and products in the international market. Competitiveness, some of which also bring major losses to foreign trade and exports; Third, the structure of packaging products is not reasonable, the main packaging equipment and raw and auxiliary materials are also heavily dependent on imports, China's packaging industry has been the impact and containment of foreign packaging multinational companies; Today, after joining the WTO, China's packaging industry is not only facing an open market, but also more involved in the international division of labor and international market competition. In other words, it is necessary to prevent "infiltration" and must "gate and divert water," not only to build a fort, but also to "dance with the wolf." This difficulty is self-evident for Chinese packaging companies with a fragile domestic market, the development of modern enterprise systems, and inadequate corporate transformation.
Second, how to achieve beyond competition?
Packaging companies should change their concepts, strengthen management, creatively "imitation" and create learning as soon as the mechanism changes. To surpass competition as a strategic idea is a breakthrough in traditional concepts. To achieve beyond competition, new management models are needed. This management model is to imitate the leaders in the industry creatively. Its purpose is to develop its own strengths and weaknesses, or to find out the internal reasons why the industry leader will lead in order to develop new products and develop new markets for enterprises. Proper development goals and development strategies provide the basis. Creative imitation is not only a conscious reference activity of the company, but also a very effective form of management. Creative imitation is based on the experience of other people's successes or failures, and through comparative analysis to obtain the most valuable information or ideas, and use them in the practice of the company, you can avoid detours, and do not commit or make fewer offenses. Errors; At the same time, by knowing others (his own competitors) and knowing yourself correctly, you can know yourself.
In this way, we can be good at competition and win in competition; creative imitation has a stronger purpose and initiative in the collection of market information, and can be used more effectively by collecting, excavating and comparing internal information in the target market. Information formulates its own development strategies and measures to improve its own competitiveness and limit its competitors to the greatest extent. On the other hand, creative imitation refers to learning others and imitating others through legal means. In this way, it is easy for the learners to cooperate. Therefore, a company that is good at creative imitation is a company that is good at learning. They always pursue higher, stronger and more perfect goals. In other words, their pursuit is endless. This is a basic guarantee for a company to obtain a sustainable competitive advantage and improve its core competitiveness. There are many ways to overcome competition through innovation as the core, and they are summarized in the following three aspects:
1, the pursuit of comprehensive value. Beyond competition is the competition beyond self in the absence of competitors. It is not enough just to provide users with competitive value, if it is for comprehensive value, meet the higher level needs of users or provide more practical value. With the advent of China's accession to the WTO and new trade barriers, higher requirements have been set for China's export products and packaging. Within the next 10 years, "green products" will dominate the world market. The product packaging is an integral part of the product, "green products" no doubt need "green packaging", the development of "green packaging" is an inevitable trend of the world packaging change. Therefore, we must continue to develop green packaging products in order to facilitate the expansion of China's foreign trade exports, in order to make our products more to the international market. At present, the world packaging industry is developing in the direction of high technology, new materials, low cost, high quality, scale, specialization, and intensification. The rapid development of modern science and technology and the greatly increased technological content of products pose a threat to the existence of traditional product packaging. Therefore, the packaging companies need to produce more than the competition. In the rapid expansion of the scale, the connotation must also be expanded in time. It is necessary to speed up the research and development of new packaging materials, and strive to improve the scientific and technological content of packaging products. Otherwise, it will be eliminated in the fierce international market competition.
2, the pursuit of common interests. Market competition loses and loses, but it does not lose without winning. Competitors also have common interests and can achieve "win-win." This is one of the goals that goes beyond competition. The competition and cooperation among the competition entities in the packaging industry in China is an effective way to achieve surpassing competition. Competition has enabled various packaging companies to lower prices, improve quality, improve the competitiveness of our products in the international market, and increase market share; cooperation has promoted the joint management of various packaging companies, which has helped to increase the utilization of resources. Improving the input and output efficiency of the packaging industry and promoting the rationalization of the packaging industry structure. Only when the rationalization of the packaging industry structure can be achieved can the packaging industry structure be advanced. In addition, for the Chinese packaging industry, the real threat is not from domestic but from potential competition from abroad. China has joined the WTO. The ultimate competitor of domestic packaging companies must be a foreign packaging enterprise group. It will face a fiercely competitive international market instead of a closed domestic market. Market competition will be formed and become more complex. The "competition situation." Therefore, within the Chinese packaging industry, joint efforts and collaboration should be further developed to ensure mutual benefits and "mutual benefits." Small and medium-sized packaging companies must move closer to large-scale enterprises and enterprise groups, and establish cross-regional, cross-industry, cross-departmental, and cross-ownership enterprise groups in the form of technological transformation of existing enterprises, joint and merger of enterprises, and joint-stock companies, to promote packaging. The reorganization of the company. Under the guidance of the State's packaging industry policy, we will realize the development of packaging economic resources from decentralized SMEs to large-scale and ultra-large-scale enterprise groups; from inefficient and disadvantaged enterprises to highly efficient and advantageous enterprises; and from the general domestic market competitiveness Adapt to both international and domestic markets, and focus on the two strategic fields of competition. Through the expansion of scale, we will achieve scale operations and tap the full potential of packaging companies on the basis of innovation. We must create advantages in terms of scale, use advantages to expand the scale, and constantly find the development opportunities provided by the market for enterprises.
3, the pursuit of innovation. Innovation is the most effective way to achieve beyond competition. Innovation requires enterprises to create new resource allocation methods and production organization methods to make resources more efficient. Innovation requires companies to create new products, services and value services that meet user needs, create new market demands and exceed social averages. The opportunity for profitability enables companies to stay ahead of their competitors in the competition and gain greater room for survival and development. Innovation includes: technological innovation, institutional innovation, market innovation, service innovation and management innovation. Innovation can form people without me. In order to maintain its leading position in the advantages and competition, we must continue to innovate and surpass ourselves to make our competitors catch up. It can be said that innovation is a magic weapon for corporate competition. Only by continuously enhancing the innovation capability of the enterprise can the enterprise be full of vigor and vitality, and in order to maintain the advantages of sustainable development and enhance the company’s core competitiveness. Packaging companies must have the courage to surpass competition