With the continuous fermentation of Chinese traditional culture, Ming and Qing dynasty mahogany furniture has become a well-deserved "topic king" in the home industry. It is both enveloped in the aura of art and often associated with words such as “hypeâ€, “price†and “falseâ€. Recently, there have been voices saying that due to the scarcity of raw materials, the Redwoods may be forced to withdraw from the market. In the end, how do the industry view this point of view, what new topics will the mahogany furniture market face next year? After visiting the mahogany furniture market, the reporter found that mahogany furniture will not withdraw from the historical stage, and the market competition is still escalating.
Scarcity of raw materials does not mean that it will disappear
Walking in Hainan, if you know that the green plant in front of you is Hainan huanghuali, most people will pay attention to their eyes and even make a sigh of praise. However, such a thin growth, the distance becomes a real mahogany furniture, it still needs centuries or even a long time to precipitate. Hainan huanghuali has become a superior material in the mahogany market because of the scarcity of raw materials. In a home store in Xi'an, a Luohan bed of Hainan huanghuali was called a price of 28.88 million yuan.
Then, the scarcity of raw materials will make the essence of the traditional culture of mahogany furniture gradually drift away? In this regard, Shi Lifeng, the president of Hongmu Yajuge, gave a negative opinion. "Redwood is not a specific species of furniture, but a general term for the special and rare wood. Even if one of them disappears, it can be based on Kemu. Belonging to the genus, choose another type of wood to replace it. And to take a step back, mahogany furniture sells not wood, but the inheritance of culture, crafts, meaning, style, skill and expression."
"Redwood furniture can't disappear, and the successor materials will always grow up. And the red manufacturers have their own timber bases, and they have planted large pieces of redwood trees. It will not be a problem for ten or twenty years." Hu Yuchun said. As a new generation of woodcarvings from the Dongyang Woodcarving House in China, Xi'an Shengbaishi Wood Arts Co., Ltd. master craftsman and general manager Lou Zengliang are somewhat worried about the faint inheritance of mahogany. "There is less and less willingness to learn mahogany skills, and it is more impetuous. This level, if you don't study for 6 years, can't be home."
Redwood sales "map" continues to expand
If you pay attention to it, you will find that the sales area of ​​mahogany furniture in the Xi'an market is getting bigger and bigger. Many stores have also specially opened up the "Redwood Pavilion" to carry out concentrated display. There is a tendency of "sudden springs and springs, thousands of trees and pears blossoming". “In recent years, Xi’an’s commercial real estate has developed rapidly, and there are industries with recession. Naturally, there are also industries with good development momentum to fill. Since the value-added of mahogany furniture is good, a large amount of capital enters it.†Shi Lifeng, President of Hongmu Yajuge Said.
Hu Yuchun believes that under the influence of the purchase restriction policy this year, the proportion of residential transactions has declined. However, the sales of red furniture are still very optimistic, and the price has not only failed, but has continued to rise. In particular, the sales of furniture in Europe and the United States have declined this year. High-end consumers have naturally turned their attention to mahogany furniture that has both investment and use value. The business of the entire mahogany furniture market is good. At the same time, the annual red is also in the Daming Palace Building Materials Home City Dongjiao store and Red Star Meikailong Fangxin store.
Following the pace of home furnishing, the sales area of ​​mahogany furniture will continue to enter the rising channel next year. "The current expansion speed has exceeded the demand of consumers, so next year is likely to show a trend of survival of the fittest. Under such circumstances, some speculative companies may face a situation of bankruptcy and have to sell, once sold, It will lower the price of the entire mahogany furniture and thus dilute the profit. This means that speculators who cannot support it will naturally exit." Hu Yuchun continued to talk about it.
The price is still high, the service needs to be tested
At the same time that the sales area of ​​mahogany furniture is expanding, the price is also rising. Last year, this year, it has risen four times. Laos red rosewood, lobular rosewood, and big leaf red sandalwood are all within the price range. The increase is between 10% and 25%. Not only the cost of materials, including labor and management fees, is rising. Therefore, the after-sales service of mahogany furniture with tens of thousands of yuan is crucial.
In the first half of this year, the home of the company launched the “full fidelity†service promise of mahogany furniture, that is, the wood furniture materials are within the scope of the five categories and eight categories of thirty-three tree species specified by the national standard of mahogany, and the non-frontal parts The sapwood area of ​​the surface does not exceed 1/10 of the surface area of ​​the part. "If the above criteria are not met, the merchant shall be liable to the customer for the loss of the second payment, that is, in addition to the full refund of the delivered payment, the merchant must pay the liquidated damages to Party A at twice the delivery amount." Xie Tao, general manager of Xi'an store introduced.
“After-sales service is the added value of the brand. Our customers need to rely on sales orders and other materials to carry out maintenance. In recent years, a large number of consumers who have purchased the products of the Redwood Yajuge products have come to repair. This situation is not fixed, if the workers Privately repaired, high fines, must let consumers experience the true value." Shi Lifeng finally told reporters.
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