In response to people's doubts about "luxury packaging" and "human packaging," Deputy Secretary-General Che Xiangfu of the China Packaging Technology Association believes that various grades of packaging have the existence of reasonableness, and "moderate packaging" is the most scientific.
The results of a country's special supervision and spot checks announced that both the hygienic indicators and sensory indexes of moon cakes meet the requirements of the standard. However, there are irregularities in the labeling of moon cakes. It seems that the packaging of holiday gifts is not just a question of aesthetic luxury. Its standard functions have begun to attract people's attention.
In this regard, China Packaging Technology Association deputy secretary-general, senior engineer Che Xiangfu pointed out that the gift packaging problem should be properly regarded, regardless of the form of packaging, the most important thing for businesses is to determine the proportion of different levels of consumption according to market demand, The professionalism, environmental protection, applicability and standardization of packaging are effectively combined to promote "appropriate packaging."
"Suitable packing" is the most scientific. "Overpacking" is not promoted. So, should luxury and exquisite packaging be banned?
In the Lufthansa Friendship Shopping Center, the reporter saw a lot of customers still put down on high-end packaging products. Mr. TAYLOR told reporters that he liked the loft-style moon cake gift box very much. He has special characteristics and exquisite workmanship. He has to buy a few sets of his own to keep a copy and send him a few boxes of friends. The reporter saw the price, 368 yuan!
Deputy Secretary-General Che Xiangfu said, "Whether luxury packaging and simple packaging are the best, the key is to see if it is appropriate." What is considered "moderate packaging"? He explained that luxury packaging still has the rationality of existence, but according to the level of consumption, the consumer's economic conditions and different consumption occasions determine the demand for society in each case how much, on this basis the high-end should be high-end, luxury exquisite Nothing wrong. The low-end packaging should also be concerned about the practical convenience, there must be a large consumer groups. If everybody is engaged in ultra-luxury, it will only cause waste.
He also stressed that the current domestic sales of products do have a tendency to compete with the packaging, according to China's existing economic conditions, this wind should brake. However, the products exported to the outside world have not completely escaped the situation of "first-class goods, second-class packaging and third-class prices", so this problem does not exist. Must continue to work hard on the packaging, poor packaging can never open up a broader market. For this reason, the technological content of related products should be continuously improved so that it can incorporate more cultural connotations instead of blindly pursuing packaging. A truly modest package should be a combination of environmental protection, regulations, and features.
Packaging is a long-term plan At present, China recommends to the industry the international general "3R + 1D" packaging principles, namely, reduction, reuse, recycling, degradable. That is to say, from the whole process of raw material selection, product manufacturing, use and recycling of waste, packaging products should meet the requirements of ecological and environmental protection.
But at present, there is no legislation that restricts the packaging of products. Now it is not just moon cakes. Many consumable products are still using wooden packaging. It is urgent for China to formulate a Chinese-style “green packaging law†to deal with packaging waste. The safety of packaging materials and the protection of human health are regulated.
Xie teacher of the Beijing Normal University Institute of Physics and Low Energy said that when designing packaging, it should begin to pay attention to the reduction of packaging. Glass containers should be thin-walled, and paper packaging must be reduced. Metal bottles, aluminum-paper composites, and aluminum-plastic composite materials should not be excessively packed. If domestic materials are available, do not blindly use imported materials. Pay attention to the use of reusable materials, especially the harmlessness of packaging, and avoid using plastic packaging that is difficult to degrade and harm the environment. Pay attention to the multifunctional design of the packaging, and the used packaging can be used for other purposes to reduce packaging waste.
How to "pay attention" to packaging
The function of packaging is nothing more than two kinds, one is to protect the goods, the second is to beautify the goods and attract customers. The package itself is of an advertising nature. According to Deputy Secretary-General Che Xiangfu, domestic goods once did not pay much attention to packaging, and many export goods had a situation of “first-class goods, second-class packaging and third-class prices†because of the simple packaging. Now people’s consumption concepts and methods Both the level and the level have undergone great changes. Merchants have also found that exquisite packaging can bring in excess profits. Therefore, attention is focused on packaging. This is actually two extremes.
Packaging also involves legal issues. Some unscrupulous traders use packaging fraud to disrupt the market. Others do not work hard to improve the quality of goods. They only use tricks on packaging. They think that as long as the outer packaging is exquisite, there will always be people who buy it, thus misleading consumption. The results of the special supervision and spot checks conducted by the state in early September showed that both the hygienic and sensory indexes of moon cakes met the requirements of the standard. However, the labeling of moon cakes was not standardized. There were 17 products that used preservatives, but they were not marked in the packaging; there were 3 products without the word “moon cakeâ€; there were two products that did not specify the address of the manufacturer.
The results of a country's special supervision and spot checks announced that both the hygienic indicators and sensory indexes of moon cakes meet the requirements of the standard. However, there are irregularities in the labeling of moon cakes. It seems that the packaging of holiday gifts is not just a question of aesthetic luxury. Its standard functions have begun to attract people's attention.
In this regard, China Packaging Technology Association deputy secretary-general, senior engineer Che Xiangfu pointed out that the gift packaging problem should be properly regarded, regardless of the form of packaging, the most important thing for businesses is to determine the proportion of different levels of consumption according to market demand, The professionalism, environmental protection, applicability and standardization of packaging are effectively combined to promote "appropriate packaging."
"Suitable packing" is the most scientific. "Overpacking" is not promoted. So, should luxury and exquisite packaging be banned?
In the Lufthansa Friendship Shopping Center, the reporter saw a lot of customers still put down on high-end packaging products. Mr. TAYLOR told reporters that he liked the loft-style moon cake gift box very much. He has special characteristics and exquisite workmanship. He has to buy a few sets of his own to keep a copy and send him a few boxes of friends. The reporter saw the price, 368 yuan!
Deputy Secretary-General Che Xiangfu said, "Whether luxury packaging and simple packaging are the best, the key is to see if it is appropriate." What is considered "moderate packaging"? He explained that luxury packaging still has the rationality of existence, but according to the level of consumption, the consumer's economic conditions and different consumption occasions determine the demand for society in each case how much, on this basis the high-end should be high-end, luxury exquisite Nothing wrong. The low-end packaging should also be concerned about the practical convenience, there must be a large consumer groups. If everybody is engaged in ultra-luxury, it will only cause waste.
He also stressed that the current domestic sales of products do have a tendency to compete with the packaging, according to China's existing economic conditions, this wind should brake. However, the products exported to the outside world have not completely escaped the situation of "first-class goods, second-class packaging and third-class prices", so this problem does not exist. Must continue to work hard on the packaging, poor packaging can never open up a broader market. For this reason, the technological content of related products should be continuously improved so that it can incorporate more cultural connotations instead of blindly pursuing packaging. A truly modest package should be a combination of environmental protection, regulations, and features.
Packaging is a long-term plan At present, China recommends to the industry the international general "3R + 1D" packaging principles, namely, reduction, reuse, recycling, degradable. That is to say, from the whole process of raw material selection, product manufacturing, use and recycling of waste, packaging products should meet the requirements of ecological and environmental protection.
But at present, there is no legislation that restricts the packaging of products. Now it is not just moon cakes. Many consumable products are still using wooden packaging. It is urgent for China to formulate a Chinese-style “green packaging law†to deal with packaging waste. The safety of packaging materials and the protection of human health are regulated.
Xie teacher of the Beijing Normal University Institute of Physics and Low Energy said that when designing packaging, it should begin to pay attention to the reduction of packaging. Glass containers should be thin-walled, and paper packaging must be reduced. Metal bottles, aluminum-paper composites, and aluminum-plastic composite materials should not be excessively packed. If domestic materials are available, do not blindly use imported materials. Pay attention to the use of reusable materials, especially the harmlessness of packaging, and avoid using plastic packaging that is difficult to degrade and harm the environment. Pay attention to the multifunctional design of the packaging, and the used packaging can be used for other purposes to reduce packaging waste.
How to "pay attention" to packaging
The function of packaging is nothing more than two kinds, one is to protect the goods, the second is to beautify the goods and attract customers. The package itself is of an advertising nature. According to Deputy Secretary-General Che Xiangfu, domestic goods once did not pay much attention to packaging, and many export goods had a situation of “first-class goods, second-class packaging and third-class prices†because of the simple packaging. Now people’s consumption concepts and methods Both the level and the level have undergone great changes. Merchants have also found that exquisite packaging can bring in excess profits. Therefore, attention is focused on packaging. This is actually two extremes.
Packaging also involves legal issues. Some unscrupulous traders use packaging fraud to disrupt the market. Others do not work hard to improve the quality of goods. They only use tricks on packaging. They think that as long as the outer packaging is exquisite, there will always be people who buy it, thus misleading consumption. The results of the special supervision and spot checks conducted by the state in early September showed that both the hygienic and sensory indexes of moon cakes met the requirements of the standard. However, the labeling of moon cakes was not standardized. There were 17 products that used preservatives, but they were not marked in the packaging; there were 3 products without the word “moon cakeâ€; there were two products that did not specify the address of the manufacturer.
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