The application of color psychology in packaging cartons

Color has an incredible magical power that will have a huge impact on people's feelings. For example, color can make people's sense of time confused, which is one of its many magic. When people look at red, they feel that time is longer than the actual time, while looking at blue feels that the time is shorter than the actual time. Please have two people do an experiment and let one of them enter the pink red wallpaper in the dark red carpet, and let the other one enter the blue wallpaper in the blue wallpaper and blue carpet in the blue carpet. Don't give them any timers and let them come out of the room after an hour of feeling. As a result, people in the red room came out after 40 to 50 minutes, while people in the blue room did not come out after 70 to 80 minutes. Some people say that this is because the red room makes people feel uncomfortable, so it feels very long. There are indeed reasons for this, but it is not always true. The main reason is that people's sense of time can be disturbed by the colors around them.

Why are the packaging cartons light brown in color?

The reason why the carton is mostly light brown is because it is made from recycled paper, which maintains the original color of the pulp. The packaging carton can be said to be the leader in the recycling of waste, and more than 80% of the packaging cartons will be recycled.

However, the reason why the packaging cartons are light brown is not the only one. This is closely related to psychological weight. Recently, in addition to light brown, white packaging cartons have also grown. Some large logistics companies have unified their packaging cartons to white. Light brown can make people feel that the weight of the carton is lighter, while white is lighter. The use of coloured cartons for packaging of goods can reduce the psychological burden on the transport personnel. Again, white looks neat.

Packaging cartons can be reused to reduce environmental damage and reduce the burden on the environment. Not only that, light-colored carton boxes can also reduce our psychological burden.