The change in the marketing method of the number of cabinets, from the initial newspapers and magazines and other slow-moving soft advertisements, to the dynamic hard advertisements such as radio and television, to today's micro-movies, TV series and other high-interaction and speed of planting Advertising, every progress, represents a great leap in the marketing model of the cabinet industry. Nowadays, the marketing of the cabinet industry is getting farther and farther, and it is constantly pouring into new blood.
Microfilm becomes a popular marketing method
Today, many cabinet companies are beginning to focus on microfilm marketing. The concept of corporate culture and corporate communication to consumers is presented in the form of micro-movies, which are more intuitive and specific. The "micro-movie" has become a popular marketing method in the cabinet industry.
Microfilms have innate genes that are in business with marriage. They turn "advertising" into "content" and package and convey brands and products through stories and mobile images. Compared with traditional media marketing models such as TV commercials, microfilm marketing has a very high cost performance. Its wide range of coverage, high acceptance, and low communication costs have attracted many brands to try and adopt microfilm marketing. Compared with traditional advertising, micro-movies pay more attention to the structure of the overall story, telling the public by telling the story of the brand's appeal point or emotional appeal.
Internet celebrity endorsement is getting more and more attention
Celebrity endorsements are a regular way. Although this method is not new, companies can do it fresh. The traditional mode is to invite some singers or movie stars to endorse products, but now online celebrities are very popular. And the price of hiring online celebrities is not high, because they are not as famous as the card-playing stars, but they have received widespread attention. To this end, we have selected a network celebrity with both temperament and temperament. It can also show the fashion of the enterprise for the endorsement of the enterprise. It does not take the traditional route to show that the enterprise has vitality.
Corporate website to help corporate marketing
The general corporate website is just a facade, but now consumers are looking for keywords directly on the Internet, so why should companies be indifferent to their own websites? Instead of spending a lot of money on other companies to advertise, it is better to manage themselves. The website actually hires a person who is responsible for updating the website. This cost is far less than the money the company spends elsewhere. If a corporate website appears to be at the top of the search list, it will have a huge benefit to the business.
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