Recently, some online shopping data released by Taobao show that people's spending on security has risen to an unprecedented height. Taking milk powder as an example, since September 2008, Chinese parents have spent 16.3 billion yuan on Taobao's foreign milk powder, and each parent spent 8343 yuan.
This era of security spending began in the fall of 2008. After the outbreak of the tainted milk powder incident, domestic milk powder suffered a strong impact, with sales falling by 41%. Although this matter has been going on for nearly six years, the uneasiness of Chinese people about the quality of domestically produced milk powder is still fermenting. So far, there are 1.96 million mothers on Taobao who only buy foreign milk powder, and this number is still growing. The two domestic high-voltage cities in Shanghai and Beijing are the most concentrated.
A mother I know, her monthly expenses are almost entirely spent on children. Milk powder, food supplements, bottles, and tableware are all in the United States. Urine is not wet in Japan, toys are also in the United States, and skin care is also in the United States... While clicking the mouse, I feel the pain of my own money.
Buying a sense of security doesn't just stay on the child-related necessities like milk powder. After the 5.12 earthquake, 245,000 people purchased first-aid kits; the big water in Beijing sent 2.15 million safety hammers to all parts of the country; PM2.5 has been used to make 46 million masks consumed; the outbreak of bird flu Let 450,000 boxes of Banlangen enter everyone's medicine box.
Domestic consumption is not reassuring, which has contributed to the further rise of online purchasing and overseas travel. This shows that the purchasing power of our people has improved, but at the same time it shows that people have many concerns about domestic consumer safety issues . Therefore, people want to buy more reliable products overseas.
This shows that we have already entered the era of security consumption. The sway of consumer safety also indicates that the consumer environment has not improved further with the expansion of the consumer sector.
It can be said that the sense of security is the first demand that consumers are better than enjoyment. The insecure consumption will make people's life fall into sorrow. If you ignore the consumer's sense of security, protecting consumers' rights will become an empty talk. According to industry insiders, the problem of safe consumption will directly affect the implementation of the current expansion of consumption strategy, and the recovery of consumer confidence is the first step.
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