The meager profit competition in the furniture industry is now floating
It is reported that there are many large and small furniture brands in the Hangzhou market, and localized brands account for the majority. Those companies specializing in the production of furniture have developed rapidly in Hangzhou in recent years by virtue of their brand advantages, product quality and scale. They have also been recognized by more and more consumers. Localized furniture has advantages in terms of price. It also has a certain consumer customer base in the market. The so-called mixed fish, with the increasing number of furniture brands in the market, which has led to more and more fierce competition in the furniture industry.
　 Because of the fierce competition, the means commonly used by merchants is naturally price reduction promotion. Many people think that the furniture industry is a high-profit industry, and therefore it has an irrational rejection. In this regard, a person engaged in the furniture industry sales industry frankly said that in the past it can be said that the furniture industry has high profits, but now it is not good, otherwise you will not see the furniture promotion advertisements everywhere in the home store, this also No way, because of the fierce competition, everyone is playing a price war.
The furniture industry is in the ascendant
　 In particular, this year's special market situation, while the upstream of the furniture industry is faced with the dilemma of rising raw material prices and rising labor costs. Because of market reasons, the price of finished furniture has not been adjusted upwards, which directly reduces profits. Especially for those furniture brands that are localized, if the design level and service quality cannot keep up, the quality of the finished furniture products will be greatly reduced. Many customers who are not satisfied will ask for repairs or refunds. "If the consumer customer is more picky than in the late stage, this will increase the cost of our service. The usual practice is to call the orderer to return the order, withdraw the order, and reward the money." People say this to the media.
　 The "floating and sinking" of the furniture industry illustrates the lack of corresponding regulations in the industry market. China's furniture industry is still in a period of development and maturity. Many furniture companies compete for the market and engage in price wars. Furniture companies are involuntarily vicious. competition. While the profits of the furniture industry are declining, how to continue to expand the scale of enterprises, increase the share of furniture sales, and build brand influence are the primary problems facing furniture companies.
Localized furniture companies are making products that are kingly
　 In the meager competition of the furniture industry, localized furniture is also facing survival problems under such circumstances. “Seeing that other people are engaged in promotion, the number of customers who consult and place orders is obviously increasing. This forced them to have low-cost promotions to have consumer customers. The custom furniture process is more complicated, and the talents are in place. In terms of our company, the scale of the company is not large. If the customer has more than two trips back and forth on the after-sales problem, it is zero profit or even loss. In fact, this kind of suffering is only understood by ourselves." A local furniture business manager complained.
　 Localized furniture enterprises are cost-effective, relatively close to the consumption habits of ordinary consumers, and are more economically acceptable to most people. In addition, localized furniture companies are more aware of the dynamics of the local furniture market and always grasp the latest consumption trends. The timely introduction of products to the market is its advantage, which also makes localized furniture occupy a certain market share. However, if the overall level of the furniture company's designers and the quality of service do not keep up, the direct consequence is no profit.
　 Under the fierce competition in today's market, localized furniture companies have to do their products on a down-to-earth basis, find out the shortcomings and weaknesses of their own enterprises and products, and then improve themselves from the enterprise to the brand. This is the long-term success of furniture companies. The king of progress and development in the market competition.
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