The cake of smart hardware, the big guys are all jealous. But the progress is different, like a group of ducks, some on the shore are screaming, some are in the water, but their feet are constantly rushing, WeChat should be the latter.
Yesterday, an electric business insider Zhuang Shuai broke the news on Weibo, saying that WeChat officially entered the hardware, cutting from the micro POS machine and micro WIFI route. And highly integrated with WeChat micro-business, O2O war into the hardware era, UnionPay, your family know?
The two points he said are somewhat sensational, but it is the way that WeChat cuts into smart hardware. There are too many people doing routing, not novel, and the POS is a bright spot. However, the confidentiality of WeChat has always been done well. This is not reliable, and I have explored it.
A friend who has long been concerned about WeChat, the WeChat team has been researching hardware, but I don't know what to think about. Another QQ friend said that the team of hardware engineers has long been around, about 10 people. But this team may also be a small hardware company invested by Tencent.
In other words, WeChat is really researching hardware and has personnel input, but it must be a POS machine, and it is uncertain.
What is the significance of the pos machine?
From the explosive map posted by Zhuang Shuai, the whole payment process is divided into the waiter and the client. The waiter's steps have 4 steps. The most important step is the first step. Enter the amount of consumption, and the machine is finished. What about customers? Just two steps: 1 scan the QR code; 2 enter the payment password to pay successfully.
What is the role of the POS machine throughout the process? The first is the ability to display a two-dimensional code. The second is the ability to print a small ticket.
If you just display the QR code, you can actually launch a iOS or Android merchant client function, so the key point is to print this one. The entire payment process is very smooth.
What is the difference between this mode of micro POS and a traditional UnionPay POS machine or a mobile POS machine like Lakara?
Mobile payment hardware like Lakara allows the payee to leave the traditional POS, but the consumer still has to hold the bank card, so the difference between the micro POS is the real cardless mobile payment.
Small business benefits the most
If this micro POS machine is launched, the real benefit and revolutionary is on the small business side. Generally, small businesses, such as self-employed individuals, have to apply for UnionPay POS machines, such as: 1 qualification has some restrictions; 2 card processing fees are expensive; 3 to the account cycle is long; 4POS machine deposit and initial installation costs are expensive.
I have a friend who started a small business and started a small store through the business license and tax registration. The initial installation fee is 2,000 yuan, and the initial fee is 10,000 yuan. The fee is 0.99 points, that is, 99 yuan. After that, UnionPay Some downgrades, 10,000 yuan to charge 78 yuan. The other remittance fee for the initial installation fee of 4,000 yuan, the handling fee is slightly lower, but not much difference.
He is an individual small business, and the fee charged by the big business will be higher. After one year, this cost is quite terrible.
Therefore, it is the user who is convenient for mobile payment, and the merchant is benefited. It is also a challenge to the UnionPay payment system. Just like the effects of products such as Yu's Bao and Li Cai Tong on bank deposits, the appearance of micro-POS will make UnionPay unable to sleep.
The user has developed
Here, a friend raised another question. Before Alipay, I also tried to do an offline POS machine. Finally, I lost it. Why can I use POS to make a POS machine successful?
This is a matter of timing. Apple introduced the prototype of an iPad-like tablet computer N years ago, but it was not as hot as it is now. After many years, come out again, the user's use environment, the development of application technology makes this form really play its due charm.
The big difference between the past and the past few years is that with the PK battle and the WeChat red envelope rendering, Volkswagen has become more and more accepting the payment operation on the mobile phone client.
Another important point is that the distribution patterns of WeChat users and Alipay users are very different. WeChat users have a close interaction, and Alipay users are weak in this respect.
In summary, we do not deduct the O2O wars hat, WeChat application sinking to launch its own micro POS machine, it is very logical. The key point is that the user is convenient and the business benefits. The uncomfortable is the POS machine payment system under the UnionPay line. Applying Ma Yun’s sentence, “If UnionPay does not change, then we will change UnionPay.†Micro POS can be tricked.
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