Zhang Jingyu, Chairman and General Manager of Meichao Group Co., Ltd.
Investing more than 200 million yuan to build the US Nest headquarters to create a happy working environment for employees
[Reporter] I know that the new factory of Meichao has been put into production this year. What is the current operation of the new factory? Are there any new contributions to the improvement of our production capacity?
[Zhang Jingwei] The actual investment in the construction of the new plant is about 220 million yuan. The investment in the first phase has been completed, and the normal relocation and production operations have also been realized. The second phase invested 60 million and built the headquarters of Meichao Group. The cost of 60 million is relatively high compared to the renovation of 13,000 square meters.
Why does the US Nest have to build such a high-priced office building out of two points: According to the development plan of the US Nest, we have to set up 25-30 holding subsidiaries across the country. I now have four holding subsidiaries, and the whole trend is pretty good. So my positioning of this office building is the headquarters of the future US Nest Group. Second, I advocate that employees have a happy life philosophy. On the birthday of our employees, I will sign a birthday congratulatory card for him, give a birthday commemoration, and thank him for his contribution to the US Nest. You see that I wrote a sentence: "Le, happy work." What is this concept? Because there is a music bar on every floor of our office building. In Le Bar, employees are resting here, and playing games is a job. What is my advocacy? Happy work. At the same time, there is a 700 square meter fitness area in our office building with standard tennis courts. Therefore, my cost is mainly two points. First, it is for the headquarters of the US Nest Group. The second point I hope that the staff of the US Nest will have a happy working attitude.
With the expansion of the east of the Beijing-Guangzhou line as the expansion strategy, it will eventually develop into 25 holding subsidiaries.
[Reporter] Just now you mentioned the four holding subsidiaries of Meichao. In the future development process, how do you specifically consider it?
[Zhang Jingwei] My four subsidiaries now include: Heilongjiang Company, Liaoning Company, Shandong Company and Shanghai Company, with the east of Beijing-Guangzhou Line as the expansion strategy. Because we are a cooperative relationship between the two companies in the process of building a subsidiary, we will realize a shared development concept under the big beauty nest. Why do I propose a strategy east of the Beijing-Guangzhou line because I noticed that our cooperation has a very important relationship with the local purchasing power. For example, we expect to complete the construction of subsidiaries in this region in the next year and the next two years, about 10 subsidiaries. After the completion of the layout of the east of the Beijing-Guangzhou line, we will gradually enter the western region. This is my personal goal. I finally achieve the goal of setting up 25 to 30 holding subsidiaries across the country. I think what is needed for the US Nest is Time, not dreams, is a desirable goal.
[Reporter] I just figured out that if you achieve such a goal within two to three years, you will have a subsidiary every two to two months.
[Zhang Jingwei] The construction process is not considered in the month. We will make a comprehensive analysis of the specific issues on the ground and we must ensure the success of the cooperation. The process of construction is not sorted by time. I am judged by the possibility of his success and how much he can bring us benefits. From the perspective of the overall process, our goal must be achieved, and it must be completed. I am also very responsible to say that our current cooperative shareholders have already gained a lot in our cooperation process.
Creating "Damei Nest" is inseparable from the standardization management and personnel training of enterprises
[Reporter] I think that in such a rapid process, it is inseparable from the management of people and the management of the whole enterprise. In the process of such rapid expansion in the future, is it the demand for talents and the internal management of the company? , will be the next thing to focus on?
[Zhang Jingwei] The question you asked is very good. We first answer why you want to expand, we are doing market penetration and channel dive in the local market, which is also an option that can bring incremental sales. At the same time, going out and choosing new areas to cultivate new growth points is also a means of bringing incremental sales. With the rapid development of the highway, the distance between us is shortening, the space is compressing, and a developing enterprise has no reason not to go out. Second, as a company in the process of expansion, both opportunities and full of defeat.
Our core is the construction of big brands, and the other is standardization. Create a big beautiful nest and let the partners run. Therefore, from the brand idea, we will build a big beauty nest. From channel construction, production technology and corporate culture construction, we must gradually make it standardize. Because standardization can make the more resources of the US Nest Group easy to operate, the risk is the lowest to achieve the goal.
In fact, the problem of the talent you mentioned just now is a problem that has puzzled me for many years, and it is also a problem that puzzles many enterprises. But in the entire expansion strategy, we must also focus on the standardized management of talent. It is all we need to re-copy and pass on the ideas, market ideas, and management concepts of the US Nest Group, including the final corporate culture. But I think that if a company can succeed, talent is its core competitiveness. If this problem is solved, then you have already succeeded 80%.
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