With the popularity of CTP technology and the development of digital printing, the global commercial printing market has also achieved steady growth.
According to the forecast of relevant agencies, the global commercial printing market will maintain a growth rate of 1.94% CAGR from 2014 to 2019. Commercial printing refers to the copying of pictures and texts for advertising and other commercial purposes. The printing techniques commonly used in commercial printing mainly include offset printing, gravure printing, flexographic printing, and digital printing.
According to analysis, the main factors that promote the growth of the global commercial printing market include the following three aspects: the rise of advertising companies in the Asia-Pacific region, the increased demand for integrated marketing information by retailers and the development and progress of the graphic design industry.
For many companies, commercial printing is still their best choice. This printing method has both cost advantages and easy implementation. In recent years, the application of CTP technology in the field of commercial printing is also increasing. Whether this technology is used in small or large enterprises, it can help reduce labor costs. The rise of electronic media will have a certain impact on the global commercial printing market.
Judging from the development trend of printing companies, most printing companies will transform into an integrated service provider and change the nature of their manufacturing companies.
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