[ China Wardrobe ] The home industry has experienced more than ten years of development and integration, and has gradually entered the stage of fierce competition. In the early stage of industry competition, many people described it as sitting on the "fast rail" in the rapid advancement. In the past two years, with the fierce competition and the changing market demand, more and more enterprises have begun to adjust their positioning and change their direction. The “whole home†has become a popular mode. The whole wardrobe , the whole furniture, the whole bathroom...to the whole home, I feel that the enterprises related to home building materials all hang the "whole" in the mouth, the whole home has become a trend of the industry and even the future development direction. In fact, the overall appearance of the home in the country is not long, and it has become popular in the last two or three years. Why has the home industry regarded as a development model of the future industry after a period of rapid development? Are all businesses suitable for taking the whole home route?
The market demand is large, the overall home development potential is large
To be sure, the overall home industry has been popular in the home industry for the last two or three years. Some people say that 2010 is the initial stage of the overall home market. Enterprises compete with each other and are still in a state of semi-chaos. Why is the overall home being favored by the company? This is inseparable from market demand. The overall home for the consumer to solve the problem of material selection, decoration is equivalent to the overall style of home decoration, reducing the trouble of consumers to choose different products for style matching. Therefore, with the development of the industry and the diversified needs of the market, as well as the continuous deepening of cultural exchanges in the world, people's pursuit of life philosophy and quality has undergone significant changes. The whole home has opened up a new vision and ideas for people's home life.
According to market research data, the overall household ownership rate in urban households in China is only 6.8%, which is far lower than the average of 72% in developed countries. At the first China Decoration Industry Development High-Level Forum and International Fashion Trends Conference held in Beijing last year, relevant experts predicted that in the next five years, China will have a market capacity of 29 million sets of overall homes, with an average of 5.8 million sets per year. The overall home market will have a “blowout†phenomenon in the next three to five years. Such a large market capacity also makes enterprises eager for the overall home.
Interpretation of the content of the whole home based on market demand
From the perspective of market demand and market capacity, the overall home furnishing industry is a sunrise industry with huge market potential and rapid growth. Whoever seizes the opportunity will be able to seize more markets. However, in the true sense, there is not a truly complete concept of providing a whole home. As a current industry development model, the overall home is still in the primary development stage, and there is no successful model to learn from or refer to. . Enterprises with the overall home as a development model, we must first understand what is the overall home, only to correctly understand the connotation of the overall home, to clarify the core essence of the overall home, master the development elements of the overall home, in order to steadily advance on the road of the overall home.
Baidu Encyclopedia's interpretation of the overall home is: design, decoration, construction, furniture, wooden doors, stairs, cabinets in one, the overall home from the design will be the decoration, construction, building materials, furniture, accessories, etc., fully coordinated The wooden part is factory-produced according to the design style, achieving the perfect combination of style and craftsmanship, which is the development trend of today and the future. For companies that do a whole home, this is certainly not the standard answer, nor the most complete definition. Zong Guisheng, the general manager of Stanley Security Asia, explained his understanding of the overall home: the overall home should change with the needs of people and the development of social technology. First of all, the whole itself is changing, the whole home is also the same. It is changing. This raises a question: in the 1960s, 70s, 80s... Is there an overall home? If so, what should it be? People and society have different needs for the overall home at all stages. The development of the connotation of the overall home is similar to the development of the social process. After the material foundation is resolved, the enjoyment of spiritual civilization will begin to be considered. Two large mahogany boxes, several stools and wooden doors constitute the overall home of the country in the 1960s. There is not much complicated connotation in function and demand. The whole home in the 70s and 80s began to join the wardrobe , desk and bed. In the overall mix, the company began to slowly pursue the beauty of the overall home; today, the overall home needs to provide complete home solutions for different spaces, from the aspects of function, design and quality. Different people have different needs for the overall home in different periods, which requires enterprises to adapt to the market and keep pace with the market.
Master the core essence of the overall home to achieve sustainable development
The connotation of the overall home changes with the changes in market demand and social technology. This requires that the core essence of the overall home must be mastered in order to achieve sustainable development of the overall home. The overall home is a collection of design, decoration, construction, furniture, wooden doors, stairs, cabinets, including the overall matching of the various spaces in the home and supporting solutions, it can be seen that to do a good home, you need to provide quality products. Perfect function, creative design, taste of life and comprehensive service, this requires companies to lay the foundation, otherwise blindly follow the trend, it will not be worth the candle. Many companies have been very successful in one of the areas, such as the international brand TOTO, Kohler has done a very good job in the bathroom field, domestic brands Marco Polo, Nobel and so on in the field of ceramic tiles are very strong, in the familiar industry to become stronger and deeper It is a development model. After some enterprises become stronger in a certain field, they will expand their products through channels, expand through channels, and achieve rapid growth through service enhancement. Many enterprises are blindly expanding due to inadequate preparation, taking the overall home route, but because of their own development restrictions, they carry the burden of bearing.
Up to now, people's demand for the overall home is more full, whether it is horizontal or vertical development, whether it is visual experience or comfort, there are different requirements. From the horizontal direction, the product line is required to be rich, and the vertical space requires the complete space of the home to meet the basic needs of the whole home. "Stanley's brand has a history of 167 years, the product line is rich, and the whole brand is slowly growing naturally. Up, Stanley is known as the "king of hardware", hardware can be said to be the core part of the overall home, with strong and high-quality hardware products, so Stanley extends to the rest of the overall home can be more than enough." For the whole home The route, Stanley Security Asia General Manager Zong Guisheng is very confident, he believes that the overall home content is determined according to market demand, and Stanley's route to the overall home is also the right thing to do at the right time. “Stanley's product line is very rich, from sliding doors, cabinets, interior doors, cabinet hardware, bathroom hardware, automatic doors and even security.â€
From the perspective of visual experience, because of the overall home features, the design requirements will be very high. Since people choose the whole home, the purpose is to make it easier to select the uniformity of the overall style of the home, reducing the time and cost of matching. Product design must not only reflect the characteristics, creativity, but also to achieve people's pursuit of taste.
In terms of comfort, it is reflected in the continuous service of the whole home. The overall home design requires more comprehensive and thoughtful design; the construction is faster and more environmentally friendly; the procurement of accessories is more concentrated and rapid. All the requirements are inseparable from the service. The pre-product design needs to distinguish different design styles according to different groups of people; the construction can provide consumers with professional, safe, environmentally friendly and quick installation guarantee; the procurement requires enterprise outlets to be fully, so that consumers can purchase More convenient to concentrate. Stanley considers the needs of customers from product design and pre-sales and after-sales service, and does a lot of investigations. What kind of overall homes do customers need? After understanding this demand, localized localization, regardless of products The demand and function changes are based on localization, which maximizes the pursuit of beauty in different regions and reduces the cost of transportation and services.
With the development of the times, people's needs for the overall home are constantly changing. From simple boxes and stools in the 1960s to the overall solutions for today's home space, from quantitative to qualitative changes, in the future, maybe Add more content, such as security, may pursue a simpler way, such as pursuing the original taste, returning to the original... Only by grasping the connotation of the overall home, grasping its development direction, the enterprise can steadily advance according to its own steps, in order to make the whole home The route is sustainable.
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