Wechat payment, which was only tested in water, finally ushered in the full opening of the certification public account. As a crucial payment link in e-commerce, the full openness of WeChat payment means that WeChat has stepped out of an important step in commercialization. The end of the e-commerce aircraft carrier or will set sail.
According to the information that has been learned, the service number that has passed the enterprise certification can be integrated into the service number after approval by the WeChat official team. The operator who needs the service number specifically calls the API interface of WeChat payment in the service number. WeChat payment uses the B2C instant arrival interface, and does not support the C2C secured transaction type.
After the opening of WeChat payment, there are two main payment methods, namely JS API payment, that is, opening a webpage in WeChat to purchase goods, and calling WeChat payment; Native payment, that is, offline merchants generate QR code for goods and pay with scan code. . The biggest difference between the two is whether the payment is made via a web page.
In other words, the user can either purchase the item directly in the public account, or directly scan the barcode in the department store. Previously, WeChat cooperated with department stores such as Yintai, Shangpin Discount, and Wangfujing to develop offline payment scenarios, and should provide direct shopping methods. Coincidentally, Wangfujing said that it will fully access WeChat payment on March 8th, and the WeChat team will open WeChat payment less than one week away.
For the operator of the service number, the meaning of WeChat payment is not only the closed loop of online shopping and offline shopping. It also integrates with WeChat, the largest social account system, to realize a large system of Social CRM that can face both massive users and precise management.
Perhaps the following rumors can leave a footnote for this prospect:
Tencent will launch "micro POS" products. According to the leaked pictures, the usage process of “micro POS†is different from the traditional POS machine. After the waiter enters the amount, the pos machine will display the corresponding QR code. At this time, the customer picks up the sweep in the WeChat, and the payment is completed after the scan. For the merchant, the POS machine will theoretically have the function of recording the user's consumption record, real-time cargo consumption record and other data, and can be combined with the inventory management system. In addition, the POS machine can also print the QR code coupon in real time.
WeChat payment application process
Starting from 5.0, WeChat gradually showed its terrible ambitions in the O2O field, but for many merchants, how to access WeChat payment is still a difficult problem. According to the merchant access process provided by WeChat officially, we have compiled the following 4 steps:
1. Fill in the preliminary review information. This step requires selecting the business category of this account (or APP) and describing the business content. For categories with special qualification requirements, you also need to upload the corresponding qualification documents; submit company information and bank account information.
2. Fill in the business information and set up the merchant function. Fill in the business information, you need to prepare the "business license", "tax registration license", "organization code certificate", "legal or business manager ID card" and other basic information, and then fill in and upload the information according to the guidance of the web page. To set the merchant function, you need to select the required payment type (public number, APP), and fill in the development configuration items (URL, customer service phone, APP ID, etc.) under each payment method. After the approval, the merchants will receive emails from WeChat and Finance, respectively, and obtain the official merchant account APP ID and the TenPay merchant number Partner ID. The payment authority will take effect and enter the testing phase.
3. Sign the contract. This step needs to be completed offline, the merchant downloads the agreement, signs the stamp and sends it back to the designated address.
4. Release the product. This step is limited to the public number payment. After the product development has been completed, the contract has been sent back, and the deposit has been paid, the merchant can submit the application for publication, and WeChat officially conducts product review, and then releases it to the user after passing.
WeChat payment development history
On August 5, 2013, WeChat 5.0 was launched, and the option for WeChat payment appeared for the first time.
On August 20, 2013, Yi Xun announced that the PC and mobile terminals fully access WeChat payment.
On October 24, 2013, Gao Peng fully accessed WeChat payment and launched the “micro group purchase†public account. On the same day, TenPay announced that it would cooperate with New World Department Store to jointly issue virtual prepaid cards.
On November 8, 2013, Dangdang cooperated with Tenpay to access WeChat payment.
On December 6, 2013, the top product discount announced that it would cooperate with Tenpay to become the first department store to access WeChat payment.
On December 24, 2013, Haidilao accessed WeChat payment and provided “WeChat price†preferential services.
On October 5th, 2014, the taxi service supported WeChat payment, and WeChat “My Bank Card†also had the option of hitting the taxi. The taxi application war started quickly.
On January 15, 2014, WeChat "Li Cai Tong" went online and launched a confrontation with "Yue Bao".
On January 24, 2014, eLong Hotel accessed WeChat payment
On January 28, 2014, the WeChat red envelope first appeared in “My Bank Cardâ€.
On February 12, 2014, Wangfujing announced a strategic partnership with Tencent and will launch the cooperation project “WeChat Shopping†to access WeChat payment.
On February 19, 2014, WeChat and Ctrip reached a comprehensive cooperation, and the PC-side mobile terminal accessed WeChat payment; the group comment section of the public comment appeared on the “My Bank Card†page, which was named “Today's Foodâ€.
On February 27, 2014, Ctrip and Beauty said that they will fully access WeChat payment in March.
On March 2, 2014, Shenzhen citizens can pay gas bills through WeChat.
On March 4, 2014, WeChat Payment was opened to the service number of the enterprise certification.
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