Electronic payment prevails financial POS vendors enter the fast lane

The electronic payment of the terminator in the cash era is increasingly becoming an indispensable part of people's daily life. The domestic mainstream financial POS vendors are accelerating into the fast lane of development.

On August 27, 2010, the new country IPO passed; on December 8, 2010, PAX Global issued a prospectus and plans to issue 319 million shares. When New Capital and Baifu seek listing, electronic payment companies, such as Liandi Commercial, have also accelerated the pace of the market. Recently, Liandi Commercial revealed that the company's sales in 2010 exceeded 500,000 units, and it took the first place in mainland China.

Industry insiders pointed out that the rapid development of electronic payment vendors has benefited from good industry prospects. At present, the POS industry has entered a period of steady growth. From the perspective of the coverage of POS terminals, the number of pos machines per capita in China is much lower than that of foreign countries, and the market space is broad. The data shows that China has 13.7 POS machines per 10,000 people. In the United States, the number has jumped to 179, while in South Korea it is 625.

With the support of policies, the penetration rate of domestic electronic payment transactions is gradually increasing, and the construction of payment service environment in rural areas is also accelerating. In July 2010, the People's Bank of China proposed to achieve at least one bank card per person and install 240,000 POS terminals by 2012, which will drive the domestic POS market to further improve. In addition, the rapid development of mobile payment has also brought new growth space to the POS industry.

In the broad industry prospects, mainstream electronic payment vendors have started to compete in the POS market, and Verifone, Baifu, New China and other manufacturers have made efforts. According to Liandi's commercial introduction, the company's annual sales volume from 60,000 units in 2006 to 280,000 units in 2009, and then sales in 2010 soared to 500,000 units. In just 5 years, Liandi's commercial "triple jump" , standing in the forefront of the industry development.

The core technology is the key to the competition of financial POS vendors. Taking Liandi Commercial as an example, the company's products have passed the certifications of the People's Bank of China, China UnionPay, and PED International Security. In 2010, it cooperated with China Telecom to develop products, integrating 13.56Hz. And 2.4GHz RF card reader.

According to industry insiders, although the electronic payment industry has bright prospects, the competition is becoming increasingly fierce. For electronic payment manufacturers, in order to be proud of the rivers and lakes, only technology and market drive, in order to seize more market opportunities in the e-payment industry.

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