There are several common points for enterprises to do websites. For example, the website should be positioned before the construction of the website. In the layout design, we should consider navigation, open speed, and whether it is conducive to promotion. Let me talk about some problems in the construction of the furniture industry website.
First, the indispensable work of marketing website construction
1. Site construction target positioning
What is the age range of the customers you are facing? This is a very important issue, such as young people may rarely pay attention to mahogany furniture. It is very important to target the user community and your main direction.
2. Website construction planning
Determine the direction of the website, the next step is the layout design and color matching, whether a website can win the eye, has a great relationship with the design of the web page. Website planning contains a lot of content, such as the structure of the website, the setting of the column, the style of the website, the color matching, the layout of the layout, and the use of text images.
3. Collection of website construction content
According to the direction of the website, to collect relevant information content, the more exciting the content, the more distinctive it is, the more attractive it is. This is the meaning of a website. Only deep cultivation can keep users.
4. Website construction maintenance and update
After the website is established, people who need to maintain the website for a long time can only keep the old users by constantly updating them. The continuous promotion can let more friends know about it and improve the access rate and popularity of the website.
5. Choose a good website construction service provider. The quality, security and post-maintenance of the website built by a good developer are in place.
Second, the website content layout design
1. The navigation at the top of the homepage of the website needs to be very clear and simple. The links on each page need to be very neat; this will leave a good impression on the visitors. And the title of the page, the purpose of the content information needs to be clear, so that you can go straight to the topic, and visitors can read it. For some commercial websites, it is very important to clearly state and label our company's business name, filing information, and main business.
2, need to ensure the access speed of the page, so controlling the page capacity, setting the page content standard is very important. In addition, for web designers, it is necessary to keep in mind that the effect of the page may change face on different computers, displays, and browsers, so multi-level and multi-level testing is required before going online. In terms of page content, paying attention to the reading of content text is the best way to improve the user experience. Under normal circumstances, the design style of each page should run through all the pages, which helps to coordinate the style of the website.
3, web designers should consider the process of the website promoters, so you need to pay attention to the function of the ALT tag, increase the density of the core keywords, try to speed up the page call speed. At the same time, website programmers need to pay attention to verifying the correctness of the link, rejecting the dead chain and improving the user experience.
4, set up the question and answer area or message book to help increase user interaction and improve user stickiness. Just like the special customer service system and Q&A area set up in the same way, the effect is very good. It should be noted that the standard “People have no me, people have my surprise†also applies to the planning aspect of the website. If your website has unique functions and is a very personalized service for users, it will definitely attract many Loyal fans.
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