Mr. Lu Jingren’s book design theory of book binding is also refreshing. This theory was derived from the formula of “Art X Engineering = Design 2†advocated by his teacher, Mr. Sugiura Kangping, that is, “The way of thinking that builds visual communication media with emotion and rationality. The actual operation process enables the design to achieve the squared values, cubic values, and even multi-square value-added design effects of the original concept.†Mr. Lu Jingren's interpretation of the elements of book design emphasizes that the book designer is mastering the information content. After the rational organization, we should fully understand the means of information transmission, namely, the four elements of the form of the book, “text, image, material, and colorâ€, and be sensitive and savvy. We should also pay attention to the difference between commodities. The instantaneous image of the advertisement is irritating, the harmony of the quality of the book's cultural transmission and preservation value, the ornamental and functional complementarity, and the imaginative three-dimensional to four-dimensional (3D+ time) overall book shape design makes Elements that were originally only expressive are under the command of the book designer. The appearance and internal, rhyme and form an air of perfect unity. The condensing expression is precisely the charm and value of book art. In its works, the information processing of word language from the internal text, title, page number, sash and sideline, etc., are all arranged by the designer's overall planning and attention, and they are never careless. Image selection is diversified, personalized, interesting, and spatial and temporal in image expression. The accurate grasp of the color design, the individual emotion of the color and the consistency of the content to be expressed, fully grasp the visual sensitivities of color in book design.
4 "Manifesto of the Communist Party" Wu Yong
5 "The essence of the Chinese National Library Rubbings" Wu Yong's different knowledge structure is the root of different design features. Mr. Wu Yong, a designer, was very keen on the art of painting. Therefore, in his design style, he can see that the painting art has its aesthetic pursuit. The direct influence of personalized design concept. He published the 150th anniversary edition of the Communist Manifesto designed by the Central Compilation Publishing House and the manuscript translation manuscript written by the author's publishing house in 1998. Both belong to the more prosaic and translation series. Mr. Wu Yong. In the book design of Mandala Translation Collection, the exquisite copper engraving style was used as the main style of the design. The concept of surrealism and stream of consciousness was expressed in the form of deconstruction and reorganization. The content style is coordinated. Special gold-silver mixed colors and plain black tones (prints dominated by monochrome) properly convey the author's unsophisticated and straightforward thoughts. In addition to careful design and original creativity, book design also requires the cooperation of exquisite craftsmanship and production techniques to perfectly reflect the designer’s pursuit philosophy. For example, Mr. Wu Yong's hardcover book “The Essence of the China National Library Rubbings†designed for the Beijing Library Press is an excellent example of this. This book is a collection of rare items in the National Library of China. It has a high collection value.
Therefore, the designer uses the outer packaging to form the book in the form of a gift box. The box is made of psyllium wood, shaped in the form of a roller shutter wooden box. The book cover is made of dark grey Seville paper with a large bottom and a special paper imitation of a marble pattern at the top. The back of the book is used, and because of the difference in each paper pattern, the book binding is more handmade. In order to highlight the ancient Chinese culture carried by the Chinese characters, it is enough to display the unique elegance of the Chinese civilization. The cover covers the dumb red gold and the boxy enamel with the same dumb red gold pattern, resulting in a fashionable and luxurious quality.
A total of eight books in total, arranged in sequence, the spine, the composition of "Rubbing" two beautiful Chinese characters, books placed on the bookshelf to achieve the perfect design and function of the visual expression. “It's All Right†is a book that reflects the development milestones of all walks of life in the mainland art field. Because the content of the book is recorded in a dialogue, designers believe that the image of the cover is more appropriate to the content of the manuscript. Cleverly writing the 12 personal names in the book on each key of the mobile phone, as if the readers can communicate with the characters in the book at any time. “The Tide of the 100 Years†is a series of documents documenting the history of China's pioneering of new ideas over the past 100 years. Designers used Kent's prints as a lining, making the contents of this series of books perfectly expressed in a perfect form. Kent’s prints were back in China. During the period of enlightenment of the new thinking, when it was introduced into China, both the sense of the times and the sense of form were quite powerful. The academic strong book was rich in content, simple and lively, full of profound meaning. Triangles in different directions on the background suggest sharp conflicts of various ideas and theories. Such book binding is not only novel in form but also contains profound cultural connotations. The creative ideal that combines form and content is realized.
6 "Manifesto of the Communist Party" Wu Yong
7 "The essence of the Chinese National Library Rubbings" Wu Yong's above-mentioned professional designer upscale exquisitely invested, large-scale production of book binding design work, can be called book binding art ivory tower of classics. However, there is such a book in the bookstore that is simple and simple in appearance. It is romantic and innocent from words, illustrations, covers, back covers, and overall layouts. Looks like a whole, at one go gives a feeling of refreshing. Most of these books are not very expensive, but they are also quite tasteful. For example, works of Taiwanese popular iconic writer and painter Jimmy Fumi entered the mainland market, "Left to the Right, Go Right", "Flying Birds and Fish", "Listen to a Few Meters", "Smiling Fish" and "The Subway "The world of Buguar" and "I can only draw a small card for you" have become commonplace for a time. Such fairytale-like works are mainly based on pictures, poetic and picturesque, supplemented by simple, beautiful, and extremely philosophical. The timeless text and good stationery are very popular among readers in this era of reading pictures. There are three reasons for the popularity of a few meters of works: First, it describes the feelings of urban life and expresses the feeling that people are very familiar with and can only be unspeakable. The second is that it's beautifully painted so that people can not put it down, the text and map complement each other, the form of fresh and lively and interesting. The third is that its story is simple but full of profound meaning. Originally it was only for children to read children's books, and it has been popular for a long time. The popularity of Taiwanese cartoonist Zhu Deyong's comic series “Astringent Girl†and “Shuangsheng Gun†is even more unusual. The cartoon illustrations are concise and general descriptions of the sentient beings. The words are wise, witty, humorous, and full of life philosophy. His book opens the window of people's hearts. In contrast to the comprehensive planning and packaging of a book by professional book binding designers reviewed in this article, this new type of popular book is the style of the text, thoughts, content, illustrations, and books of a book. For a writer and painter who is also a designer of smart people, simple but also won the mass market, for professional book design, this very popular low-cost success and not too many book binding design Information can be said, but in this simple, harmonious, self-contained popular culture, it also contains the reader's position regarding the form and function of a book. 8 "Left to the Right"
9 "Listen to a Few Meters"
10 "Smiling Fish" "The Subway" "I Can Only Draw a Small Card for You" Author/A few meters Yaro Vardimon, the world famous graphic designer of Israel once said: "Design is an exchange Phenomenon, design is also the intersection of human history and cultural reflection; design is also a visual representation of individual and fashion issues in global or regional issues; design also includes a variety of open and implicit information, and they are constantly in motion. Dialogue with unknown people!".
Excellent book designers know how to inspire more space for imagination, use all appropriate and reasonable means, and use the visual language to accurately convey the parts of the book that are difficult to express. China's book design needs a publicity personality, and it requires even more innovative and passionate designers who are passionate about making progress. People are expecting more excellent book design works to be born in their wise brains. China's book design and design circles are calling for this spirit!
Shantou University Press Chen Ying Source: Art and Design - Theoretical Special Issue
4 "Manifesto of the Communist Party" Wu Yong
5 "The essence of the Chinese National Library Rubbings" Wu Yong's different knowledge structure is the root of different design features. Mr. Wu Yong, a designer, was very keen on the art of painting. Therefore, in his design style, he can see that the painting art has its aesthetic pursuit. The direct influence of personalized design concept. He published the 150th anniversary edition of the Communist Manifesto designed by the Central Compilation Publishing House and the manuscript translation manuscript written by the author's publishing house in 1998. Both belong to the more prosaic and translation series. Mr. Wu Yong. In the book design of Mandala Translation Collection, the exquisite copper engraving style was used as the main style of the design. The concept of surrealism and stream of consciousness was expressed in the form of deconstruction and reorganization. The content style is coordinated. Special gold-silver mixed colors and plain black tones (prints dominated by monochrome) properly convey the author's unsophisticated and straightforward thoughts. In addition to careful design and original creativity, book design also requires the cooperation of exquisite craftsmanship and production techniques to perfectly reflect the designer’s pursuit philosophy. For example, Mr. Wu Yong's hardcover book “The Essence of the China National Library Rubbings†designed for the Beijing Library Press is an excellent example of this. This book is a collection of rare items in the National Library of China. It has a high collection value.
Therefore, the designer uses the outer packaging to form the book in the form of a gift box. The box is made of psyllium wood, shaped in the form of a roller shutter wooden box. The book cover is made of dark grey Seville paper with a large bottom and a special paper imitation of a marble pattern at the top. The back of the book is used, and because of the difference in each paper pattern, the book binding is more handmade. In order to highlight the ancient Chinese culture carried by the Chinese characters, it is enough to display the unique elegance of the Chinese civilization. The cover covers the dumb red gold and the boxy enamel with the same dumb red gold pattern, resulting in a fashionable and luxurious quality.
A total of eight books in total, arranged in sequence, the spine, the composition of "Rubbing" two beautiful Chinese characters, books placed on the bookshelf to achieve the perfect design and function of the visual expression. “It's All Right†is a book that reflects the development milestones of all walks of life in the mainland art field. Because the content of the book is recorded in a dialogue, designers believe that the image of the cover is more appropriate to the content of the manuscript. Cleverly writing the 12 personal names in the book on each key of the mobile phone, as if the readers can communicate with the characters in the book at any time. “The Tide of the 100 Years†is a series of documents documenting the history of China's pioneering of new ideas over the past 100 years. Designers used Kent's prints as a lining, making the contents of this series of books perfectly expressed in a perfect form. Kent’s prints were back in China. During the period of enlightenment of the new thinking, when it was introduced into China, both the sense of the times and the sense of form were quite powerful. The academic strong book was rich in content, simple and lively, full of profound meaning. Triangles in different directions on the background suggest sharp conflicts of various ideas and theories. Such book binding is not only novel in form but also contains profound cultural connotations. The creative ideal that combines form and content is realized.
6 "Manifesto of the Communist Party" Wu Yong
7 "The essence of the Chinese National Library Rubbings" Wu Yong's above-mentioned professional designer upscale exquisitely invested, large-scale production of book binding design work, can be called book binding art ivory tower of classics. However, there is such a book in the bookstore that is simple and simple in appearance. It is romantic and innocent from words, illustrations, covers, back covers, and overall layouts. Looks like a whole, at one go gives a feeling of refreshing. Most of these books are not very expensive, but they are also quite tasteful. For example, works of Taiwanese popular iconic writer and painter Jimmy Fumi entered the mainland market, "Left to the Right, Go Right", "Flying Birds and Fish", "Listen to a Few Meters", "Smiling Fish" and "The Subway "The world of Buguar" and "I can only draw a small card for you" have become commonplace for a time. Such fairytale-like works are mainly based on pictures, poetic and picturesque, supplemented by simple, beautiful, and extremely philosophical. The timeless text and good stationery are very popular among readers in this era of reading pictures. There are three reasons for the popularity of a few meters of works: First, it describes the feelings of urban life and expresses the feeling that people are very familiar with and can only be unspeakable. The second is that it's beautifully painted so that people can not put it down, the text and map complement each other, the form of fresh and lively and interesting. The third is that its story is simple but full of profound meaning. Originally it was only for children to read children's books, and it has been popular for a long time. The popularity of Taiwanese cartoonist Zhu Deyong's comic series “Astringent Girl†and “Shuangsheng Gun†is even more unusual. The cartoon illustrations are concise and general descriptions of the sentient beings. The words are wise, witty, humorous, and full of life philosophy. His book opens the window of people's hearts. In contrast to the comprehensive planning and packaging of a book by professional book binding designers reviewed in this article, this new type of popular book is the style of the text, thoughts, content, illustrations, and books of a book. For a writer and painter who is also a designer of smart people, simple but also won the mass market, for professional book design, this very popular low-cost success and not too many book binding design Information can be said, but in this simple, harmonious, self-contained popular culture, it also contains the reader's position regarding the form and function of a book. 8 "Left to the Right"
9 "Listen to a Few Meters"
10 "Smiling Fish" "The Subway" "I Can Only Draw a Small Card for You" Author/A few meters Yaro Vardimon, the world famous graphic designer of Israel once said: "Design is an exchange Phenomenon, design is also the intersection of human history and cultural reflection; design is also a visual representation of individual and fashion issues in global or regional issues; design also includes a variety of open and implicit information, and they are constantly in motion. Dialogue with unknown people!".
Excellent book designers know how to inspire more space for imagination, use all appropriate and reasonable means, and use the visual language to accurately convey the parts of the book that are difficult to express. China's book design needs a publicity personality, and it requires even more innovative and passionate designers who are passionate about making progress. People are expecting more excellent book design works to be born in their wise brains. China's book design and design circles are calling for this spirit!
Shantou University Press Chen Ying Source: Art and Design - Theoretical Special Issue
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