ODLO is famous for its invention of functional sports underwear. As a leading brand in technology and market, ODLO regards inventing and challenging new materials as the bounden duty, and constantly develops the most top sportswear to reward consumers who love sports in various fields. ODLO constantly checks for consumers, never compromises the functionality and comfort of sportswear, and vowed to bring your best sportswear to your eyes. In Europe, ODLO is not only a leader in the sports underwear industry, but also provides sports enthusiasts with a series of high-quality products and services, such as: Nordic walking series, jogging series, extreme sports series, general outdoor series and children's series, diversification Sporting goods are welcomed by many European people. ODLO's brand world is well-known. In addition to the head office in Switzerland, its brand has extended to the world, such as: France, Germany, the Netherlands, Australia, the United States, etc. Nowadays, more than 20 countries serve people who love sports in different parts of the world. ODLO was founded in 1946 by Norway's cross-country ski champion Odd Roar Lofterod (the company name ODLO is derived from his initials), and was initially established to produce high-quality cross-country ski suits. As a champion-level athlete, Odd Roar naturally has extremely high demands on the performance of sportswear. Therefore, ODLO chose the most smooth fibers and then weaved into flexible fabrics to produce the most comfortable garments in ODLO's mind. ODLO's garments are widely used by skiers as they are far more comfortable than other products. Even in the 1972 Winter Olympics in Sapporo, as many as 25 national team players purchased ODLO costumes at their own expense to participate in the competition. . Due to the comfortable performance of ODLO underwear and T-shirts, in addition to helping athletes win medals, they also won a lot of word of mouth, so that in addition to cross-country skiing, other sports people have also chosen ODLO costumes, and ODLO also Developed clothing for running, cycling, hiking, walking and other sports. In 1988, ODLO relocated its group headquarters and product R&D center to Switzerland. Because Switzerland has the world's most advanced weaving technology and talents, it can help ODLO to further improve its products. The Effect cloth series, which was launched later, became even more popular in Europe and became the best-selling sports underwear/T-shirt series because of its extraordinary comfort. Over the years, ODLO has not deliberately promoted its own products, because they believe that customer satisfaction is already the best publicity.
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